Ponderings from the Perch

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights. In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Kee...

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and...

Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity! Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was n...

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed afte...

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil...

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Pr...

“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.”  It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Mu...

Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019? It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Lit...

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘...

Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives...

Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!” For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing s...

Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they woul...

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this...

EMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in...

Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization. Dayley’s sma...

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a...

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City. In this episode, the two talk about...

“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differenc...

In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating cust...

Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for the 3rd annual Little Bird Holiday Spectacular Spectacular! Join in the fun as the Little Bird gang talks fave and least fave holiday movies (spoiler: there are a lot of conflicting opinions). Listen to...

Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss her experiences as Co-Chair and Presenter during IIeX Asia Pacific. In addition to discussing some of her favorite presentations, she shares a few market research stories, and tells Colton all about the a...

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude. “My journey started over 10 years ago when I took the leap of faith an...

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-...

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate. With over two decades of experience in the field, Nancy provides a global voice to cli...

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work....