Julie Keyes
Poised for Exit
Welcome to the Poised for Exit podcast! Poised for Exit is an under 30-minute strategic planning guidance podcast for busy small business owners. Each week you’ll hear certified exit planning advisor, Julie Keyes, talk with a range of entrepreneurs and professionals about preparing your business for a future transition. Guests at every stage of company ownership will share their personal stories and lessons learned about topics such as the anatomy of the exit planning process, developing a growth strategy, how to sell on your terms, exit planning for women small business owners, handling busin...
Author
Julie Keyes
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
28 - The Mini Media Approach to Building a Business 16.12.2020 25:51
Today's show featured Sheryl Plouffe who's been in broadcasting media for many years. She owns Sheryl Plouffe Media and knows a thing or two about why video is a powerful way to build your brand and how to go about doing it. Sheryl got her start as a TV broadcaster in Canada and spent 25 years growing her expertise in the world of media. Her entrepreneurial spirit lead her to launch her...
27 - 104 and Many More! 09.12.2020 29:44
CEO and Chairman, Paddy McNeely of Meritex Company was our guest on the show, sharing his long earned wisdom on family business success and succession. Paddy's family has owned Meritex for 104 years and he is the third generation of family members who are now working to transition to the fourth generation! Family business comprises a significant portion of the Gross Domestic Product; upward...
26 - Creating Messages that Connect and Matter 03.12.2020 28:25
Our guest for this #PoisedforExit episode is the Founder of "A Simple Message", David Mann . David's background as an actor, director and playwright serve him well in the work he does with his clients. He focuses on creating a message that attracts the right kinds of clients and customers, through relating to their emotion over logic . In theatre, your entire focus is on the audienc...
25 - Business Disruption from COVID 19 & How to Break Through 25.11.2020 25:40
This episode of #PoisedforExit features the Regional Director of the Small Business Development Center at the University of St Thomas, Diane Paterson. Diane's extensive business acumen included 13 years owning her business. She's been a small business advocate and instructor for many years, teaching entrepreneurs how to succeed by setting up well in the beginning, with the " Smart...
24 - Julie Keyes Interviews "The BS Show" Host Bob Sansevere 18.11.2020 29:59
In this #PoisedforExit episode we featured a long time journalist and radio personality, turned Podcast Producer, Bob Sansevere . Bob has had quite the career over the years, spanning several different US publications and landing at KQRS in Minneapolis back in 1987. As a big part of the KQ Morning Show for 30 years, Bob grew quite an audience of fans. Now as a podcaster and producer, he's ta...
23 - She Went from Blogger to Publisher: Meet Amy Quale of Wise Ink! 11.11.2020 27:40
This episode of #PoisedforExit features Amy Quale , Co-founder and owner of Wise Ink Creative Publishing in Minneapolis. Amy shared how she and her partner, Dara Beevus built Wise Ink from the ground up, starting with a blog for writers and working their way towards publishing 60 - 70 books per year! She got her entrepreneurial bug from her parents who taught her that risk pays off when you do it...
22 - Putting 'Care' back into Healthcare for Business Owners 04.11.2020 25:25
This episode covers a very timely topic that concerns all of us. We featured Mary Dynes , a licensed healthcare insurance expert, who specializes in healthcare programs for business owners; individual or group. When employers and employees no longer have access to a group plan, Mary can help. When employers have had to reduce their employees hours, Mary can help with alternatives to group insuranc...
21 - Exiting a Business the Hard Way: Horror Stories from a Business Lawyer 28.10.2020 28:53
This #PoisedForExit episode features prominent business attorney, Jeff O'Brien , partner at Chestnut Cambronne in Minneapolis. Jeff shared some horror stories with us (just in time for Halloween!) about some cases he's working on where partner disputes occurred. Some fell between 50/50 owners and some between majority and minority owners. We talked about a provision for Buy Sell Agreeme...
20 - Commercial Insurance "Cocktails": Hybrid Solutions for Business Owners 21.10.2020 22:41
We visited today with Chris Steffl , Co-Founder of Versatile Insurance Services. Chris is what I would call an expert for the experts. He works with insurance and financial advisers in selecting the right products or mix of products that assist the adviser and their clients with customized insurance solutions. They happen to specialize in privately held companies, so you'll want to listen if...
19 - Julie Keyes' Entrepreneurial Journey 14.10.2020 27:20
Today's show featured yours truly, Julie Keyes , being interviewed by my producer, Bob Sansevere on my entrepreneurial journey, why I wrote the book and what I'm seeing in the world of entrepreneurship today. When I got my start in business it wasn't as an entrepreneur, but eventually I realized it was the ideal way for me to achieve my goals and live the life I knew would make me h...
18 - Introducing, Scott Snider of the Exit Planning Institute 30.09.2020 27:17
Our guest for this episode is none other than Scott Snider, who with his father, Chris Snider are the owners of the Exit Planning Institute in Cleveland, OH. EPI has a credentialed certification process for advisers to become CEPA's; there are over 2000 in the United States and around the world. Exit Planning became 'a thing' as Scott would say in the early 2000's and has taug...
17 - Tax Planning for the Sale of a Business: Plan Early, Save More! 22.09.2020 30:08
This #PoisedforExit episode featured two of my trusted colleagues in Exit Planning, Joe Strazzeri and Shelley Lightfoot . Joe and Shelley are partners in several firms in San Diego. Joe has a prominent legal practice in Estate Planning and Tax Planning. The conundrum business owners have when in tax and estate planning, is actually taking the time away from the business to advocate for themselves...
16 - Know your Worth: A Conversation about Business Valuation Post COVID 16.09.2020 29:40
In this #PoisedforExit episode we spoke with Dan Korsman , who is a CPA, JD and partner at Boulay Group in the Twin Cities. We focused our conversation on what he's been seeing among his clients who are preparing to or have sold their companies in the past few months, and what owners can do right now to strengthen the appeal of their businesses for buyers who are much pickier than before. H...
15 - Gandalf or Gollum? The Role of Your Business Attorney in Transition Planning 09.09.2020 29:21
Today's Poised for Exit Show featured Chris Cuneo , an attorney with Ballard Spahr, whose long-standing reputation and expertise in Minneapolis is rivaled only by his own sense of humor! Chris compared a relationship with your attorney to be like Gandalf or Gollum from Lord of the Rings; both being different species of 'Guide'. Listen to the show to get the gist of the analogy and l...
14 - From Harlem, to Healthcare, to candidate for Congress 04.09.2020 17:58
Our guest in this #PoisedforExit episode is US Congressional Candidate, Kendall Qualls . Kendall literally came from Harlem, went through the Military as an Army Officer, became a Healthcare Executive. From there, he decided to run for congress and won the Republican endorsement. His family is starting its fourth generation of service in the US Military and Kendall couldn't be more proud. Ken...
13 - All in the Family (Business) 26.08.2020 28:22
Our show today focused on family business success tips with Jon Keimig , Director of the Family Business Center at the University of St Thomas. Jon's been a family business advocate for many years and his programs are known and respected across the country. Here are a few key takeaways from our show: 1. The biggest issue facing family business today is poor communication. Jon recommends fami...
12 - Coping with 2020: A Conversation with Walk Talk Therapy 19.08.2020 27:03
Our guest for this show is Tammie Rosenbloom, a licensed therapist who founded a practice called "Walk Talk Therapy" where she meets with her clients outside and they walk during their therapy sessions! Tammie says that getting past the negative thoughts and feelings you have can sometimes require the help of an outside guide to help provide clarity and set you on the right path towards...
11 - Not Your Typical Architect: Constructing Shareholder Value 11.08.2020 30:38
This episode features Rick Brimacomb , Founder of Brimacomb & Associates, and Club Entrepreneur. Rick's interview focused on strategies business owners can utilize to build value in their companies and how to prepare well for a future exit, especially in light of the pandemic. Tune in and learn why now is the time for owners to diversify their customer list and delegate authority, among o...
10 - Design your Network for Business Results. Building an IMPACT 100™ 05.08.2020 28:24
This episode features Cathy Paper , Founder and CEO of Rock Paper Star . Cathy is a professional speaker, trainer, coach and book promotion specialist for the likes of Harvey Mackay and many others. Cathy talks about a program she's running called IMPACT 100™, and the importance of building a strong professional network, especially if you are a business owner or professional adviser. Building...
9 - Being a Woman-Owned Business in a Male Dominated Industry 29.07.2020 19:08
In this episode, we visited with President and CEO of Climate Makers, Inc, Lori Bauer . Lori has grown her commercial HVAC company exponentially from it's humble roots when she bought it in 2006 from the founder. The company does business statewide as a union shop provider of HVAC services. Lori shares a few secrets of her success, pitfalls of being in a male dominated industry, and finally h...
8 - What the Tech is Going on?! 23.07.2020 22:44
Our topic today with Bret Erickson, President at Passkey Technology, covered best practices in IT for business owners, especially in a merger or acquisition situation. If you're planning a business exit in the near future, you'll want to listen to this episode. Working from home, cybersecurity and remote access were also discussed. A lot to digest, but worth the listen! Find Bret Here: h...
7 - Everyone Needs a Friend in Law-Making Legal Help Easy 14.07.2020 28:39
Today's show featured Erin Turner , Co-Founder and managing partner at Johnson Turner Legal. Johnson Turner is a law firm that specializes in family law and estate planning, among other practice areas. Erin shares the story of how her mindset shifted from owning a law firm, to owning a business. She also shares some anecdotes and action items that any business owner can use and apply right aw...
6 - Marketing: Metrics that Drive Revenue 08.07.2020 28:28
If you're like most business owners, you're wondering how to gain a better return on your Marketing spend. For owners who are preparing their company for a future sale, it's even more vital to have a clean, consistent brand message and marketing strategy. The content of today's show with Marnie Ochs Raleigh , CEO of Evolve Systems discusses these issues and more; you'll wa...
5 - Lessons and Tips on Enterprise Growth 01.07.2020 28:34
Today's show featured family business owner and Next Gen leader, Jeff Porubcan , President of Master Supplements, Inc. Jeff and his father, Randy have grown MSI into an international company selling digestive health products. Their recent strategic acquisition proved to be a great move for the top and bottom line. Jeff shares some lessons learned and best practices that have worked for him an...
4 - Client Attraction Chain Reaction 24.06.2020 33:02
Our guest today is best selling Amazon author, Forbes columnist and publisher, Henry DeVries ! We talked about Henry's new book "Client Attraction Chain Reaction" which explains how this process can make a lasting impact on your ability to acquire new clients. Being such an accomplished author, Henry is a master storyteller and also discussed how to tell a compelling story. He expla...
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