PodOps Media Marketing Podcast

Rob Winters: [00:00:00] This is a PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Getting familiar with your target audience. [00:00:13] As an entrepreneur or small business, you need to learn about your target audience and meet them where they are. A good way to begin is by utiliz...

Rob Winters: [00:00:00] This is the PodOpsMedia Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Responding to Your Customers. [00:00:13] How many times have you sent in an email to a website and never heard back from anyone? Or it took an incredibly long time. I'm not talking about the Ama...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host Rob Winters. Today's topic: Sync Up Your Social Media Profiles. [00:00:13] Social media is no longer a nice to have as a part of an effective marketing strategy. Social media is a part of day-to-day business, and it's the f...

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Checking Your Website’s Speed. [00:00:13] If you have a website, you want it to be fast. We all expect instant gratification, and if you leave me on a page that slow to load, I'm going to...

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Outside Point of Views. [00:00:13] If you have a website for your business, your podcast, or product, you have likely spent endless hours staring at your website. You've invested time creating...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Creating Unique, Limited Time Offers. [00:00:13] Promotional and special offers are everywhere. With each click of our mouse to every swipe on our phones, data is being collected and analyzed to pus...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Automated Email Series. [00:00:13] Email is a core component of digital marketing. As a way to save yourself time and engage your audience effectively, consider ways you can implement email automati...

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Joining Your Local Business Groups. [00:00:13] Being an entrepreneur or a small business owner can feel like an uphill battle where you're all alone. Joining local business groups can be an exc...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters Today's topic; Writing a Column. [00:00:13] If you're an expert in your field and a savvy writer, a way you can gain additional exposure is through writing a column about your company brand or niche expertise....

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host Rob Winters. Today's topic; Keeping Your Website Content Current. [00:00:13] As your website begins to age, some of the content will no longer be necessary. For example, if you have job listings for positions that have been fil...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host Rob Winters. Today's topic; How to Improve On-Page SEO. [00:00:13] Optimizing your website content can be a quick win for driving new traffic to your site. In order to make this a manageable project, especially if you're a...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters, Today's topic; Google Search Console. [00:00:13] Google Search Console is a free tool you can use to learn a lot about what's happening behind the scenes of your website. We'll focus on keywords for your s...

If you own a small business, setting up your Google Business Profile is a must. Tune in to learn how this free tool can be an advantage in the world of search optimization and helping leads find you.

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Gated Content Lead Generation. [00:00:14] Gathering lead contact information can often be a challenge. Many of us have the passive sign-up for the news at the bottom of our websites or occasionally...

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Email Signature Marketing. [00:00:14] According to Campaign Monitor, office workers receive an average of 120 emails per day, with the average inbox housing around 200 unread messages. These are co...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Business Cards. [00:00:13] Anyone with a small business needs to have a great-looking business card. If you're not a designer, try a site like VistaPrint and start with a pre-designed template....

Rob Winters: [00:00:00] This is the PodOps Media Podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Daily Deal Software Sites. [00:00:13] Each day, entrepreneurs and small businesses are launching cool new products. The problem they face is market penetration and getting their products in front o...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Help a Reporter Out. [00:00:13] Help a Reporter Out is a website that allows you to sign up and become a source for reporters who need experts across a number of different fields. If you have a prod...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Handwritten Notes. [00:00:13] When is the last time you received a thank you letter that was actually handwritten? I mean, truly handwritten, not printed, and then signed or completely printed to lo...

Rob Winters: [00:00:00] This is the PodOps Media podcast, where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Using Video to Promote Your Brand or Business. [00:00:14] Video is one of the best ways to capture the attention of a busy and distracted social media user. Tools like Scrnli and Lumen5 can help yo...

Rob Winters: [00:00:00] This is the PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic: The Power of Blog Comments. [00:00:14] Posting comments to blogs in your industry vertical can be a powerful and free marketing tool. If you can add a unique perspective with additional information,...

Rob Winters: [00:00:00] The PodOps Media Podcast where we dive into marketing tips, tricks, and trends for entrepreneurs and small businesses. I'm your host, Rob Winters. Today's topic; Supporting your community's content. [00:00:13] Building an audience can take an enormous amount of time. It doesn't matter if you're a blogger, influencer, podcaster, or software provider. Once...