Podiatry Legends Podcast

Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres . He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single. When you're young, you have endless energy. When you're poor, there's only one way up, and if you're single, you have time on your side and fewer c...

Like many other service-based businesses, podiatry is offering or should I say, selling something that cannot be seen; a consultation is basically invisible. So how do you market something invisible to make it more visible? A podiatry visit is intangible, you cannot see it, feel it or smell it and I know some podiatrists do sell products, like strapping tape, creams and other small items, but befo...

Have you ever stopped and considered what good podiatry is? Is it having more podiatry knowledge, or is it having more tools in the toolbelt and not being a one-trick pony when it comes to treating certain foot problems? Jonathan Small is a UK podiatrist. In the episode, Jonathan and I discuss what we think good podiatry is and why you should be striving to become a better podiatrist; it's good fo...

In the podiatry profession, we've always had podiatrists that have gone out there and made things happen, the action takers, the doer's, the VITAL FEW, the ones that are shining a light for others to follow; however, we've also had the whingers and complainers, the one referred to as the TRIVIAL MANY. Where do you sit on this topic? More detailed notes are on my website https://www.tysonfranklin.c...

Bronwyn Cooper is the owner of Dr Foot Solutions in Drummoyne, NSW. She is a pain podiatrist, a clinical educator and a consultant in clinical applications of footgear, Barefoot Science orthoses and medical laser/photobiomodulation. Bronwyn likes to ask the question, "what if you didn't need to keep the foot continually guided and splinted in its direction of movement. It should be about creating...

In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients. In this solo episode, I discuss: Open rates and click-through rates. Why engagement rates mean more than open rates. Why I decided to produce a newsletter three times per week. Why it's a great marketing tool. Don't use c...

Dr Colin Dombroski has a PhD in Health & Rehabilitation Science and has spent the last 20 years loving every day as a Canadian Certified Pedorthist. His research has helped him understand patients can receive positive results from many different types of orthotics; there is no one right way. He has treated everyone from Bad Ass Olympians to Octogenarians with arthritis, and he uses his experie...

Prejudging patients cost your business a lot of money, and as the business owner, it's crucial to make sure your team is trained to not fall into this trap of prejudgment. In this episode, I tell the story of two patients I saw, one after the other, and how they responded positively and negatively to the treatment plan I presented to them. I was shocked. These two patients taught me never to preju...

If you're receiving all your business education and inspiration from within the podiatry profession, you could be missing out on some great opportunities. This episode is all about looking outside the podiatry profession and learning from other professions, businesses and industries. Today, I am joined by Dr Jessie Green , the author of Retention - How to Plug the #1 Profit Leak in Your Dental Pra...

What does the lifetime value of a patient mean? Generally speaking, the lifetime value of a patient is the total amount of money that a patient spends with your podiatry business over the relationship life. It's a future prediction and calculation of revenue based on return visits, services utilised and referrals obtain from that patient. If you want to read the full show notes, please visit my we...

Talysha Reeve is the founder of The Progressive Podiatry Project , an online platform that delivers a range of world-leading courses, events and membership subscriptions designed for podiatrists who want to ditch the status quo, excel in managing musculoskeletal pathologies and achieve career success. Talysha has had a unique career that is continuing to evolve. From musculoskeletal podiatrist to...

Last year I developed a real interest in learning how to smoke meat. Since then, I have noticed some of the tips I have learnt about smoking meat also apply to running a successful podiatry business. To see the detailed notes on the ten tips, please visit this episode on my website https://www.tysonfranklin.com/news/podiatry-legends/8373-141-ten-meat-smoking-tips-that-apply-to-your-podiatry-busine...

Dr Ebonie Vincent is from Orange County, California and is one of the doctors on the reality TV series My Feet are Killing Me on the TLC network. She is a Foot & Ankle Surgeon with a strong, committed interest in education, wellness and life long learning. She aims to continue to be a dynamic representation of the podiatry field. In this episode, we discuss: Why she found the field of podiatry...

What can podiatrists learn from the fast-food industry? It seems a lot. About 30 years ago, McDonald's employed a new strategy to consistently offer every customer an add-on to each burger item on their menu. There was no customer assessment or thought process as to would the customer say yes or no, or can they afford the add-on, or even if they wanted it, instead, DO YOU WANT FRIES WITH THAT beca...

Ektaa Vadgama is a second-year podiatry student in the United Kingdom. Over the past twelve or so months, she has developed a considerable following on Facebook, Instagram, Linkedin and Youtube by simply putting herself out there and not worrying what others may think. Ektaa is creating educational, entertaining, fun videos with some very well established podiatrist name in the profession. "Don't...

Do you have a Podiatry Business Coach or are you considering getting one in the not too distant future? If you are, I think there are some very important questions you need to ask them to make sure you're getting the most value out of your coaching investment. Below are the questions and the detailed answers can be found at https://www.tysonfranklin.com/podcast/podiatry-legends Are you a podiatris...

If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you. Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law...

I'm often asked if knowing the numbers (KPI's) of your business is really that important. The answer is YES, absolutely. However, they're not important if you're not reviewing them regularly and using this information for business improvement and team coaching. Full episode notes are available from my website at https://www.tysonfranklin.com/ If you need some guidance with your numbers or other as...

Dr Richard Blake shares the inspirational story behind the Inverted Orthotic Technique and the obstacles he had to overcome to get his unique orthotic design ideas in front of the general podiatry population. At the time, The Root Theory was the accepted way of making an orthotic. Still, Dr Blake proved that you could invert an orthotic way past 3 degrees inverted to get the results you want, and...

When it comes to employing another podiatrist in your business, I think there are five common employment mistakes many employers make. If you can avoid these five mistakes, I think you will have a happier work environment and a more profitable business. I'm sure there are many more than five mistakes, but here are the top five employment mistakes I've noticed over the past thirty or so years. Empl...

Chloe Wear is the owner of The Woodvale Podiatrist in Perth, Western Australia. She graduated from The University of Huddersfield (UK) in 2006 and emigrated to Australia in 2008, and today we're going to talk about treating warts. We also discuss: Moving to Queensland, Australia, from the UK. Why she decided to live in Perth. Jumping on opportunities when they present themselves and not waiting fo...

Phil Marshman is a podiatrist and hillbilly goat farmer who lives in Sarina's foothills in North Queensland, Australia. In this episode, we discuss: Developing his mentoring and internship program. Getting new team members up to speed fast and making them productive. Mentoring millennials - what they're great at, what they suck at. How to create a culture of ownership. Getting your team to see the...

Karey Fleming is the founder and force behind Health Walks Podiatry Clinic and Shoe Store in Nova Scotia, Canada. As well as owning the podiatry business, she is also a qualified Occupational Therapist and Pedorthist. Her business has been serving the northern region of Nova Scotia for almost two decades and has become the one-stop-shop for everything foot-health related. Her motto is "Walk In, Da...

Dr Nick Fuller is a globally recognised obesity expert from the University of Sydney and Royal Prince Alfred Hospital. He has degrees in exercise physiology, nutrition and dietetics, and a doctorate in obesity and weight management. He is the resident obesity expert on Channel 9's Today Show and is the author of three best-selling books on the Interval Weight Loss program . In this episode, we dis...

Why does someone become a podiatry lecturer and academic? I've often pondered this question. My guest Dr Daniel Bonanno, Senior Lecturer at La Trobe University in Victoria, Australia, openly shares his podiatry journey and sheds some light on the academia world. I can honestly say I learnt a lot doing this podcast interview, and it was all positive. Daniel's teaching and research are focused on th...