PodCraft by Alitu: Honing the Craft of Podcasting

Podcasting news has been hard to keep up with this past year or so. Each week seems to bring a new development in the Apple Vs Spotify saga, a new "must use" tool or platform on the market, or a company buying another company for multiple zillions. In this episode, we have a chat about what all of this actually means for the average podcaster. It can be hard to keep up with all of this stuff, afte...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too.  Type: Shor...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features. Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   Podcast-themed beer mats or coasters! This is a “helpful” way of distributing your podcast logo or branding around pubs and bars in your area. A little cardboard coaster is a useful thing in these places. They help keep the table dry, and some folks even collect them. If your design is intriguing enough, a person resting...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   Despite the many hundreds of ways listeners can consume podcasts these days, Apple Podcasts/iTunes is still comfortably the biggest platform in the world. Over 60% of podcast listening happens there.  We know from our own data that when listeners want to find new content to listen to, around 40% of them take to searching...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   Nope, it’s not a new breakfast cereal. It’s a journalism and/or marketing strategy. The name comes from vox populi, or voice of the people. It’s a way of sketching out public opinion at a particular place and time. By asking a lot of different people the same question, you can get a lot of perspective on a bit of truth....

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience   A montage episode is a piece of audio content, made up of clips from different contributors. A tried and tested way of creating one is to build the episode around a single topic or question. Each participant records their answer to the question, and sends over their audio to the creator. You can collect clips from anyone...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience This is where your love of your podcast’s topic will take the wheel. Let’s say you have a podcast about thrift (charity) shops. So you join a group on Facebook dedicated to unusual thrift shops. People post pictures and talk about great shops they’ve found, unusual things they’ve seen or bought in thrift shops, and so on....

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Questions are great. More and more, users are typing full questions into Google, rather than single words or phrases. Google can see this, and loves it when you answer them directly. If it’s obvious what you’re answering, they’ll direct ever more users to your answers.  On top of that, when you think in questions, you tend...

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Admit it: you can always use the support of your colleagues. Whether other people who make podcasts have more experience, less experience, or different kinds of experience, there’s always inspiration and strength that comes from being involved with other podcasters. Creating a local group takes some work, and a long period...

Your current listeners are the best PR team to increase audience growth. Get to know your current listeners. They'll tell their friends about your podcast. Find out what their interests and habits are. Get them to tell you what they want your podcast to do. This way, you can fine-tune your podcast to increase your audience and reach more listeners. I'm not suggesting you take each individual liste...

We're delighted to announce our latest book. It's called Podcast Growth: How to Grow Your Podcast Audience To celebrate, we're making season 13 of Podcraft all about podcast promotion and growth. We'll be going through the book, chapter by chapter, and picking out a single task to focus each episode around. On this episode, we're pulling from the first chapter - Enabling Your Existing Audience - a...

Now that we’ve covered the stacking process, in the episode, I want to cover some extra resources that’ll help you. That includes equipment, software, and much more. I also want to give you some next steps, so you can get started on this right away. By the end of this episode you’ll be fully armed to start building your own stack! Support the show

Now you know how to create a content stack, getting so much more from every piece of content you create. Next, we’re going to amplify that through the wonder of seasons. Not just a tool for fiction or documentaries, seasons can work for everyone. They make it easier for you, and more effective for your audience. That combination leads to quicker growth, bigger reach and even more fans. Before we j...

Last week, we covered the content stack, and how it works. This week, we’ll get right into how to create it, from start to finish. If you don't have the time to create great quality blogs, videos and Podcasts, then I’ll show you how through smart repurposing. This isn’t just plain cutting and paste. Instead, I'll show you a way of creating and repurposing which takes advantages of the direct stren...

Hey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks.  The aim of the series is to cover something I call the content stack. This is a concept around creating much more content, much more easily. Specifically that means making planning super simple, and creating a podcast episode, a blog post and at least 1...

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls.  On this episode, it's the final step: running the call! What's the etiquette, online? How does it differ from in-person meetings? That's what we explore here. We'll show you how to think about it differently, so that you get the most value from the time you spen...

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls.  This episode is all about the preparation. What can you do, ahead of your online meeting, to make sure it runs smoothly? In some ways it's no different from an in-person meeting, but in others, there are some very specific things you can do in the online context...

Video conferencing and online calls have rocketed in the past couple of months, for obvious reasons! For many this new way of working is yet another steep learning curve in amongst all the other craziness that has happened since the start of 2020….. moving from face to face to remote working and virtual meetings. Life is stressful enough for many people at the moment, without needing to figure the...

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before. Read the full report Some of the key takeaways were 40% prefer to search their listening app's directory to discover new podcasts Podcasts are judged mostly on the description, and then their episode titles People don't care if they've...

This week, we're bringing you a final bonus episode, coming from a new show that Colin's just released, called the Podcasting Tools show.  It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com.  The aim is short reviews, comparisons and tutorials that'll hel...

This week, and for 1 more week, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show.  It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com.  The aim is short reviews, comparisons and tutorials that'll hel...

This week, and for the next 2 weeks, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show.  It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com.  The aim is short reviews, comparisons and tutorials that'l...

Podchaser is often referred to as “the IMDb of podcasting”. The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser. The platform enables you to create your own profile. Then, you can link that profile it to all the...