PodCraft by Alitu: Honing the Craft of Podcasting

Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio? We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts.  Send us YOUR thoughts James Cridland - Podnews Ana Ratala & Alec Trunley - RedCircle Joel Pearlman - Riverside Carl Hartley - University of...

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchan...

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework . S  – Syndication C  – Communities & Collaboration A  – Advertising & Paid Promotion L  – Live & In-Person E  – Email & Engagement On this episode, we start with S for Syndication . Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting...

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life , recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience. Starting a Podcast During Lockdown Vicki launched her podcast right as the UK entered lockdown in 2020, which...

We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI...

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show...

The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI. Key points from our conversation: Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency exch...

A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity, emotion...

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books. After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all. In this episode, we talk about why, before going on to dispel three common...

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format. The Cost of Podcast Equipment in 2025 Need Help With Your Podcast?

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate Guide How to Make a Podcast Media Kit The Podcraft Academy

A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process. We recorded segments with Squadcast , Riverside , Alitu , Iris , Cleanfeed , Zoom , Streamyard , and Zencastr . Also mentioned: The Podcraft listener survey The IndiePod Community Why video can't and won't replace audio...

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintain...

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one? Mentioned The Podcraft Listener Survey IndiePod Community Podcast Trailers Guide Rephonic Audience Graph

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they...

A Call to Action is when you ask your audience to do something. For example: share the podcast episode with a friend, review the show on Apple Podcasts or Podchaser visit the podcast’s website, crowdfunding page, or social media content click on a link in the show notes And so much more! Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about...

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode. These days, it's much easier to make a podcast and reach your target audienc...

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love. Comparisons: Where you help people decide by putting two options head-to-head. Br...

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make? Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals. Full article: How Much Money Do Podcasters Make? Elsewhere, we also talk through a brilliant piece by Lauren Passell and Arielle Nissenblatt...

Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be? Perhaps there's a bit of post-pandemic Zoom fatigue in here where people are fed up with feeling like they are "on a call". There are a lot of positive reasons for going solo, too, including...

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?  No?  Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out.  Batch recording   Use fewer tools Do fewer things Don't multitask (and, time block) Click/MEE editing   Speeded-up editing Use templates Utili...

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things we...

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them. “If It’s Not Got an RSS Feed, It’s Not a Podcast,” say 67% of Podcasters Most Podcasters Upload Audio-First Content to YouTube Survey Reveals How Listeners W...

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads. On this episode, we dig into the details and offer some tips for keeping your...