Bar Reuven

PodCats 6:6:9 Minutes of the American Friends of Unit 669

Business EN ↓ 53 episodes

On “PodCats”, hear from veterans of Unit 669, the elite Combat Search & Rescue force of the IDF, on how they translate the flexibility, readiness, and creativity required on their missions to life outside the military. We will talk about Entrepreneurship, Innovation, Business, Social Impact, and Inspiration. Featuring the most interesting stories from veterans, supporters, and those rescued by the unit, tune in to hear how they live up to the unit’s mascot, the nimble and creative Black Cat!

Author

Bar Reuven

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 4, 2026

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Episodes

The birth of an Amazon startup: Unit 669 alum, Johnathan Soreff, shares how he grew his Amazon venture team from 18 to 300 and his views on the future of AI and Amazon. 10.05.2023

Our guest served as a combat rescue soldier in the 32nd team. He served as an officer and a team leader. He holds a bachelor’s degree in accounting and economics from Tel Aviv University and MBA from MIT. He is a Senior Manager of Product Management - Supply Chain by Amazon and lives in Santa Barbara with his family. Johnathan Soreff 's LinkedIn: https://www.linkedin.com/in/johnathan-johnny-so...

From the synagogue to the battlefield to the gaming world: Shahar Yanai’s incredible journey combining gaming, gambling, and Crypto. 02.04.2023

Our guest served as a combat soldier in the unit, team 34. He grew up in an orthodox family, worked at the Israel Ministry of Finance, and since then moved his life to Gibraltar and London, to pursue a career in the gaming – gambling industry.     Shahar represents the unit and the alumni organization in London and the area, and along with his team, he participated in our PTSD workshop. Shahar&#39...

Multitasking 101: How Peter Feinberg combines impact, fintech, and biotech investing with incredible Zionism and Philanthropy. 05.03.2023

Our guest is a big Zionist, he served as our annual gala chairman in 2022, he is one of our major donors and one of the first board members of AFU669. He started his 33-year career in the Financial Services industry in 1982 at Oppenheimer & Co. Inc and climb up and served in many management roles in the company and in the industry. In 2015 he decided to pursue an entrepreneurial path and found...

Parachuting from South Africa to 669’s first team and the Yom Kippur war: the incredible story of Brian Street, the unit’s first lone soldier. 17.02.2023

Our guest served as a combat soldier in the unit’s first team. He is originally from South Africa, he and his wife Linda have two kids and four grandkids. He likes to travel and he likes Polo and Car racing. Brian had a successful real estate business, and in the last few years he invests in startups. Most importantly for us, Brian has been one of the first donors to our organizations, since early...

On the highway from 669 to the TIME 100: A conversation with Tal Kreisler, CEO of No Traffic, the world’s Leading Mobility Platform, on the future of mobility in urban environments. 14.01.2023

Our guest served as a combat soldier in the unit, in team 33. He managed the lectures project successfully of our organization a few years back and he participated in our mentoring program as a mentee. He is married to Hadar and a father of two. Tal is an entrepreneur; he is the co-founder and the CEO of NoTraffic. NoTraffic is the world’s Leading Mobility Platform, The platform is installed at si...

Dr. Daphna on foresight entrepreneurship and perseverance: From rescuing fighter pilots to giving patients their eyesight back with a solution no one believed in! 18.12.2022

Our guest served as a combat soldier in the unit, team 22. Dr. Ofer Daphna is an inventor, entrepreneur, and researcher, owner of several patents in the field of ophthalmology. He specializes in corneal and cataract surgery and is currently a senior Ophthalmologist at Assuta medical center, Tel-Aviv, Israel. Dr. Daphna is a high-volume cataract and corneal surgeon, conducting over 1000 operations...

Things one sees from above: Meidan Bar, a helicopter pilot, writer and chairman of the Israeli Aviators Association shares his unique perspective on 669 wartime rescue missions beyond enemy lines. 22.11.2022

Our guest in this episode has a different angle and point of view about the combat rescue operation of unit 669 and the Israeli Air Force, from above. Lieutenant colonel Meidan Bar served as a combat helicopter pilot and lead many rescue missions with unit 669, mostly behind enemy lines and in Lebanon territory. Meidan is an El Al Airlines pilot for 17 years and serve as the chairman of the Israel...

Eugene Orloff’s journey from Chernobyl to NYC: An inspiring mix of immigration and medical devices, entrepreneurial success and big hearted Zionism! 19.10.2022

Eugene is a big Zionist and one of our donors for many years. He is a successful optometrist with 15 clinics in NY, and he is the CEO of his own startup company that invented a patent for a medical device. He served in the Soviet Union’s army during Chernobyl as a nurse, and understand deeply the importance of medical force in the army. He is highly trained in Krav Maga and believes that everybody...

When rescuers need rescuing: The inspiring story of how Yoav Asa survived electric shock and started anew. 24.09.2022

Our guest served as a combat medic in the unit. Yoav is a business owner who trains thousands of young people before their military service on how to maximize their potential and be prepared to serve in the IDF and elite units. Yoav has been on both sides of the mission- as part of the rescue team for many years, but he was also medically evacuated after a 162 kv straight strike to the body with a...

669’s Iron Woman: Conquering new heights as the first female medical combat doctor, cardiac surgeon, and mountain climber! 07.08.2022

Major, Dr. R.S, MD, served as the first combat female doctor in the unit and was responsible for the whole educational medical department in the unit. She runs Marathons and like rock climbing. Dr. R.S is attending Cardiac Surgeon working at Wolfson medical center in Israel. In the last 1.5 years, she completed an Advanced and minimally invasive cardiac surgery fellowship in NYU Langone Health. Sh...

Training 669 mentors, consulting multinationals on innovation strategy, and playing Jazz: a conversation with our very own Dr. Jonathan Feffer! 18.07.2022

Since we are celebrating one year since we started the Podcats initiative, as we did on our few episodes ago, we decided that this time it will be a little bit special, and we will interview, each other (: Our guest this time is our co-host, Dr. Jonathan Feffer.  An innovation and mentoring expert. Yoni helps US and Israeli startups and multinationals design and implement their innovation str...

Saving lives all over the globe: How 669 got “the only Jew in New Hampshire” to Syria and Jamaica 27.06.2022

In this episode, our guest served as a combat rescue soldier at the unit, he participated in our organization’s delegation to Jamaica in 2019, he is a Zionist who made Aliya just so he could serve in the unit, and he got the IAF Special Operations Commander Certificate of Excellence. D.C still serves in active combat reserves, so his name will stay casified.

International espionage, serial killers, and Lebanon: Omri Assenheim’s fascinating journey from 669 to the top of investigative journalism 30.05.2022

Our guest served as a combat rescue soldier at the unit, he grew up in a Kibbutz and he is a father of 4.  He is an Investigative-documentary filmmaker and producer with a long and illustrious career in Israeli TV and print media, he is the author of 2 best-selling books – Tze’elim and catching a murderer.  He was part of a cohort of 5 journalists from all over the world that were chosen...

Not another Iron Dome: Adam Milstein’s mission to build Israel’s Iron Sword. A strategic approach to defending Israel and Jewish communities through social entrepreneurship & impact investing. 08.05.2022

In this episode, our guest is one of AFU669’s biggest supporters and donors and a well-known philanthropist. He is originally from Haifa, Israel, and served in the IDF during the Yom Kippur war.  He lives in Los Angeles today, he is a real estate entrepreneur with a portfolio valued at over 1 billion USD.  He co-founded the IAC (Israel American Council) and was its chairman, and is very...

Village boy turned entrepreneur: Bar Reuven’s road from founding the Cat association to disrupting your bfast, lunch, and dinner! 07.04.2022

Our guest is my co-host, he served as a combat soldier in team 37, he served as an officer and a team leader.  He is a Social and business entrepreneur, he co-founded the Cat 669 alumni association, was its CEO for 5 years, and he is now the Executive VP of Development at AFU669, he founded his first startup and sold it and he is now a co-founder and CEO of his new startup called Dishare.  When we...

Mike Zilberg’s journey from collapsing tunnels and 669 mentoring to the four peaks of community building. 16.03.2022

Mike Silberg served as a combat rescue soldier at the unit, he participated as a mentee in one of our organization’s mentoring programs, he is an entrepreneur, and an expert in building communities and teaching others how to maximize their network in the most effective way. Mike's LinkedIn:  https://www.linkedin.com/in/mikesilbergcommunitypro/

What does a Wall Street banker do in 669 and how it got him through the financial crisis! Adam Ross and his story 13.02.2022

Our guest served as a combat rescue soldier at the unit, he served in the protective edge operation, got the presidential medal of excellence during his service, and is originally from Sarasota, Florida. He manages Private Equity, is married, a father of one boy, and CEO of 3 companies. Adam Ross's Linkedin: https://www.linkedin.com/in/adamross5/

669 is the mother of invention: Omri Shafran on how 669 prepared him to pivot during COVID and create a 35 million USD medical gloves business. 29.12.2021

Our guest today served as a combat rescue soldier at the unit, he is alumni of Harvard business school, he is an entrepreneur, and in the last year, he transitioned his business life due to the pandemic, and managed to establish a company that has already more than 35 million dollars in revenue. Omri's Linkedin: https://www.linkedin.com/in/omri-shafran/ Texas Medical: https://texasmedicaltechnolog...

Daniel De Castro’s recipe for a multi-million dollar cosmetics brand: one Kardashian, one 669 teammate, and one slap to the face! 07.12.2021

Daniel De Castro served as a combat rescue soldier at the unit, he participated in one of our organization’s PTSD workshops, he is an entrepreneur, he founded Maelys, a cosmetic products company with his teammate and evaluated a few weeks ago in 130 million dollars. Company's website: https://www.maelyscosmetics.com/ Daniel's Linkedin: https://www.linkedin.com/in/daniel-de-castro-531b2857/ https:/...

Why are you here? Tom Shipley on the experience of a lone soldier and the billion dollar financial gains of hair loss! 03.11.2021

Tom served as a combat rescue soldier at the unit, he served as a lone soldier, he is a board member at the American Friends of Unit 669, he is a marketing expert and an entrepreneur. He founded and brought his last company, Atlantic Coast Brands, to a one-billion-dollar revenue and more than 10 million customers worldwide. This year he founded another new company that is expected to be even bigge...

Running rescue missions in the desert and securing Israeli interests globally: David Levy on the challenges of a career diplomat 08.10.2021

For the past two decades David Levy has represented Israel around the world - Cameroon, Latvia, South Korea and more recently serving as the Consul General of Israel in Montreal! In this episode, he shares the challenges of a career diplomat promoting trade and strengthening cultural ties with Israel.

How a 26 yo Cincinnati boy got to the special forces, and how he built a billion-dollar company from towels! The amazing story of Gary Heiman. 23.09.2021

Gary Heiman's company: https://www.standardtextile.com/ A Hebrew article about Gary Heiman: https://www.calcalist.co.il/local/articles/0,7340,L-3677767,00.html An English article about Gary Heiman: https://en.globes.co.il/en/article-1000304184 Our Podcats is called that way based on our mascot - the black Cat which symbolizes our unique skillset, Flexibility, Alertness, and Creativity. Whatever th...

Founding one of Europe’s largest supermarket chains, supporting Israel and 669, and fighting antisemitism globally - the inspiring story of Edward Amiash! 09.09.2021

UPJF Organization: http://www.upjf.org/ G20 Supermarkets chain: https://www.supermarchesg20.com/ An interview with Mr. Amiach: https://mazaltop.wordpress.com/2011/09/22/edward-amiach-interview/ Our Podcats is called that way based on our mascot - the black Cat which symbolizes our unique skillset, Flexibility, Alertness, and Creativity. Whatever the situation, we land on our feet and quickly adjus...

21 years in Fintech, 2 successful IPOs, 1 Kermit the Frog; the Founder of Payoneer, Yuval Tal’s golden rules of entrepreneurship! 26.08.2021

Payoneer: https://www.payoneer.com/ Acro Yoga Flashmob: https://www.youtube.com/watch?v=g2Syy5Lw27o&t=4s Team 8:  https://team8.vc/team/ Our Podcats is called that way based on our mascot - the black Cat which symbolizes our unique skillset, Flexibility, Alertness, and Creativity. Whatever the situation, we land on our feet and quickly adjust! Each Podcats is 21 minutes long: 6 to learn a...

What’s the future of aging and what ever happened to Mohamad El-Masri? 21.07.2021

Our Podcats is called that way based on our mascot - the black Cat which symbolizes our unique skillset, Flexibility, Alertness, and Creativity. Whatever the situation, we land on our feet and quickly adjust! Each Podcats is 21 minutes long: 6 to learn about their unique connection to the unit, 6 minutes to get to know our interviewee, and 9 minutes to get inspired and learn from their unique expe...

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