Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team.  The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my step-by-step strategies for booking speaking eng...

It's really hard to sell something when you aren't sure what it should cost. 🤷🏻‍♀️ Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast and sell advertisements, but how much should we sell them for? What is an advertisement on our podcast really worth? In this episode: (1:15) The industry sta...

Do you know how many listeners actually listen to your entire podcast? For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through how to create a podcast episodes your audience will actually listen to from start to finish . In this episode: (1:19) How to turn first time listeners into la...

So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched! Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly reminder: advertisers will spend $2.37 billion on podcasts in 2024 and you deserve to get a slice of that pie. 😬 In this episode: (2:02) The audience size yo...

One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"? If you're constantly questioning if your podcast is doing well or how you can actually tell if the work you're putting in is worth the effort - this episode is for you. Get your free monthl...

We all want to do our best. Well, most of the time.. 😀😀 But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times we think other people will judge us for not doing our best? What about when we start to confuse our best with perfect? What if we can't be perfect?  In this...

Since 2020 I’ve produced and published over 400 episodes. During that time I’ve learned a thing or two about consistently creating content and the real struggle of creator’s block. 😵‍💫😵‍💫 This week I’m sharing my tested systems to make sure you never run out of episode ideas again. No matter your podcasting goals, consistency is the most important tool in any podcaster's tool belt. In this epi...

Bad reviews suck. Whether you just got one or you’re still ruminating over the one you got 4 years ago, getting a bad review on your podcast is never a fun experience. You’ve put so much time, energy, and money into this podcast and now someone who listened to 3 minutes of 1 episode is giving you a 2 star review because “your voice is unbearable and there’s too many ads”. Over the years I’ve had m...

Having a podcast is hard work. Why does everyone always conveniently forget to mention that part? Podcasting is hard. It's even harder when you aren't growing, or getting closer to the goals you set in the beginning. This episode is dedicated to diagnosing and addressing 3 of the most common reasons podcast aren't growing. Download your free podcast audit here! In this episode: ( 1:38) Why your au...

The human attention span is 8.25 seconds . That means when someone ask you about your podcast you have roughly 8 seconds to hook their attention and start your podcast elevator pitch in a meaningful way.  In this episode we'll break down how to answer what your podcast is about, the most important elements of any podcast pitch and how to guarantee the person you're talking to will not only remembe...

Do you want people to listen to your podcast? Of course you do! 😀 But do you actually know where your future listeners are going to find new podcasts? 👀 If I’m being totally honest, I’ve spent years trying to promote podcasts on platforms and with strategies that no one cared about (and the numbers were showing it)! At the beginning of this year I completely started over on social media for this...

Do you want to host podcast interviews people ACTUALLY want to listen to? This week I'll walk you through the 4 interview strategies every host should use to have listeners sneaking an AirPod in at work to listen to your podcast. Whether you're thinking about starting a podcast, you have a solo show, interview-style show or you're not really sure what you're doing, this episode is for you. Downloa...

Do you know what'll be the hardest episode you ever record? The first. Do you know what'll be the most important episode you record is? Also the first. This week I'm walking you through the exact steps I took to launch my podcast in a month and exactly how you're going to launch a podcast by next month. In this episode: (0:00) How to stop procrastinating and make a solid goal and structured plan t...

What if you never had to think of another content idea again? That sounds like a dream, right?! My friend, that's the magic and power of podcasting. Every episode you publish creates an endless opportunity for content. In this episode I'll walk you through a few of my favorite ways to repurpose podcast episodes both on and off social media. In this episode: ( 0:49) The crazy simple (and easy) way...

Some podcasters obsess over it. Some podcasters never give it a second thought . This week we’re talking about one of the most vulnerable questions in podcasting - who’s going to listen to your podcast? In this episode:  (0:54) How you can build listener trust from your first episode. (1:48) These are the podcast ideas that make great podcast. (3:11) Why podcasting is going to be your secret tool...

Like so many new podcasters, in the beginning I was relying on my most *trusted* mentors – Google and YouTube for all my advice on podcasting.  The funny thing is, today the first result when I Google “How much does it cost to start a podcast?” is a Forbes article that says starting a podcast could cost anywhere from $20 to $5,000?! That a huge range, and while it’s fairly accurate, that's probabl...

Whether you're trying to monetize directly via sponsorships or affiliate programs or indirectly by using your podcast as a part of your digital marketing strategy, every podcaster needs to know how they're going to turn their show into money. If you're in the process of starting a podcast take this as your sign to make podcast monetization a part of your launch strategy. If you already have a podc...

Do you want to start a podcast that will make money for your business or brand? Do you want to know how you can use podcasting to grow your audience and strengthen your voice to become a leader in your industry? Do you want a behind the scenes look at how professional podcast producers build podcasts that will rank at the top of the charts and create listener loyalty? If you answered yes, you’re i...