Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Keeping your audience listening from beginning to end of your episodes can be a struggle. If seeing your drop off rate is making you think of leaving podcasting all together, this episode is for you! Today, friend of the show Emily Aborn dives deep into the art of audience engagement. We cover actionable strategies to grab and hold your listeners' attention, from the power of content repurpos...

Have you ever felt stuck in a rut with your podcast? Jeff Revilla, a long-time podcaster since 2015, knows the importance of changing up your podcast in a way that works for you. Jeff is here today to share his unique podcasting journey and emphasize the importance of following your creativity and excitement. Jeff's gameshow-style podcasts, "Stuff I Never Knew" and "Rise and Ou...

Tired of hearing about PR and publicity and thinking it's only for the big players? In this episode, PR expert Jill Lublin shatters that myth, sharing guerilla PR strategies that anyone can implement in just 30 minutes a week. Discover how to leverage your unique story and experiences to gain visibility, build trust, and attract clients without breaking the bank. This week, episode 184 of Lis...

Happiness isn't just a feeling - it's a skill we can cultivate. Today, happiness coach Brad Chandler is here to unpack the transformative power of uncovering our self-limiting beliefs. Brad shares his unique approach to helping clients rewrite the "untruths" that are driving their negative behaviors and emotions, unlocking a profound sense of liberation. We also discuss underst...

With an influx of new podcasts expected to come onto the scene in 2025, as an established podcaster, you may be wondering how to stay relevant and continue to grow through the noise. Fear not; you already have what it takes to stand out in a saturated market. This week, episode 182 of Listeners to Leads is about staying relevant and growing your podcast audience in a crowded landscape!  In this ep...

Has the height of podcasting run its course? With new tech and listening habits changing, 2025 will surely be a pivotal year for podcasting. But while some may be fearing that podcasting is dying, I challenge this by saying podcasting is not dying; it’s evolving. This week, episode 181 of Listeners to Leads is about the future of podcasting in 2025!  In this episode of Listeners to Leads, I’m shar...

Running a business is anything but peaceful. And with so many different voices from everywhere telling us the “best” way to generate leads or create content, we can lose sight of what’s important for ourselves quickly. Today on the show, Scott Beebe shares insights on how to liberate business owners from chaos, emphasizing the importance of clarity in goals and the dangers of the 'latest loud...

Whether you have 10 or 1,000 podcast episodes, there is magic in knowing that your podcast is meant to evolve alongside you and your listeners. With over 1,300 episodes under his belt, Mark Struczewski, the host of the Mister Productivity podcast, knows this to be true. He joins me this week to share the ups and downs of his 7.5-year podcasting journey, from his ambitious attempt to release an epi...

We all have a unique message to share, and podcasting is one of the best ways to share that message. But there are so many mindset blocks and obstacles that can trip us up and stop us from ever pressing ‘publish’ on our episode. Today podcaster and podcast mentor J. Rosemarie Francis is here to share with us her journey of starting three separate podcasts, how imposter syndrome can get in the way...

If you're a business owner or a content creator, you know the feeling of having to keep showing up and wondering whether or not you can show up as your whole self in your online presence. You might be asking yourself, “How do I show up authentically for my audience without feeling like I'm over sharing?” But showing up online does not have to lead to burnout! Cayla Merrill is here today...

Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s s...

We’ve talked on the show before about how everyone has their own unique voice and how podcasting is one of the best ways to share that. Very few people know that better than David Ask, who uses his podcast, The Greatest Good, to share about grit, resilience, understanding your true values, and so much more. David is here this week to talk about using podcasts to create meaningful relationships, su...

Launching a brand new podcast today is much different compared to the 2010s. Because of the development of the industry, the rise in tools to assist the independent podcaster and mindset shifts in the space; podcasts have gone from simply being a fun side project to having the ability to generate revenue for your business. However, creating an impact with your show and growing your business depend...

The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and refe...

Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repur...

One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to s...

There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer bus...

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today t...

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand met...

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator...

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new fo...

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optim...

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting...

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best...

Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating you...