Podcasting Success Secrets

"Modern Masculinity" is a podcast that explores the real-life challenges that men face today. Whether it's balancing work and family, figuring out how to be a good husband or father, or just trying to make sense of the world - this show is for guys looking for practical, down-to-earth advice and guidance. The podcast discusses the struggles and triumphs of modern manhood and features interviews wi...

In this episode of Podcasting Success Secrets, Adam McNeil shares valuable insights on monetizing content for indie podcasters. He emphasizes the importance of building authentic brand partnerships through scorecards and affiliate deals, and provides tips on securing sponsorship and creating case studies for brands. McNeil highlights the benefits of affiliate deals for measuring performance and re...

Learn how to make money as a podcaster from Ona Oghogho! She's had some major success, leading production for 50 shows and launching 21 new shows in just a year. Links And Resources: Learn More about Podcast AMA Follow Ona Oghogho on Twitter Watch Ona on YouTube - The Podcast Trapper Learn more about Adode Media Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us...

Think AI is just a fad? Here's 3 ways that AI can actually improve your show! Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of "Podcasting Success Secrets," Hector discusses the ten questions that podcasters need to answer in order to create a successful podcast. These questions cover a range of topics, from identifying your unique selling point and creating transformative experiences for your listeners, to measuring podcast success and building meaningful connections and partnerships. By answering thes...

In this episode of Podcasting Success Secrets, Hector Santiesteban and Chris Doelle discuss the importance of valuing oneself as a podcaster and taking podcasting seriously. They delve into the power of conversational podcasts and ways to create an engaging listener experience. The conversation also covers how businesses can benefit from creating their own show, being a guest on a show, or adverti...

In this episode of Podcasting Success Secrets, Hector Santiesteban and Megan Dougherty discuss key factors that contribute to the success of a podcast, such as audience engagement, content creation, and repurposing. They highlight the importance of using podcasts as a marketing tool to move potential clients through the customer lifecycle. The conversation is relatable, with both hosts sharing the...

In this episode of Marketing Your Podcast, Agent Palmer shares their experience of starting a podcast and building a regular audience. Despite expecting fluctuations in listenership, they were surprised to have a dedicated fan base, which they attribute to being a constant presence on their show. The episode offers valuable insights for anyone looking to start a podcast and build a following. In T...

Get ready to learn all the tools, tactics, and secrets you need to succeed in podcasting in this latest episode, hosted by Hector Santiesteban. Join him as he interviews Cristina, the creator of three different podcasts, including the popular Espooky Tales, which has a massive following. Christina shares her process for managing multiple podcasts and talks about the challenges she faced along the...

Join Hector as he sits down with Gary Arndt, host of the Everything Everywhere podcast, in this engaging episode of Marketing Your Podcast. Gary shares his passion for exploring diverse topics, highlighting his recent series on the periodic table's elements and his experiences traveling to the world's tiniest countries. He also discusses the podcast's future, revealing plans to incorporate more vi...

In this episode of Marketing Your Podcast, host Hector Santiesteban welcomes guest Lucas James to discuss how to monetize your podcast in a non-traditional way. Lucas shares his experience starting a marketing agency and launching a podcast called "How To Scale An Agency" that focuses on providing value to listeners rather than pushing sales. He explains how inviting guests onto the show and offer...

Welcome to the MYP Show, where host Hector Santiesteban helps you grow a successful podcast. In this episode, Hector interviews Kate Wallinga, host of the Ignorance Was Bliss podcast. Kate shares her journey of self-discovery through podcasting, her evolution from a defined podcast to exploring different genres, and how she overcame a mid-pod crisis. She also explains why she chose audio over vide...

Welcome to Marketing Your Podcast, where host Hector delves into the world of podcasting. On this episode, Hector focuses on the importance of staying organized in the podcasting process. He highlights the benefits of having a spreadsheet to track episode information, publishing dates, and assets. The challenge of recording interviews on an irregular schedule is also discussed and the impact it ca...

Podcasting has become a popular medium for sharing information and entertainment. For those looking to start their own podcast, it's important to have a clear strategy in place. In this episode of MYP, host Hector Santiesteban interviews Sean from Tykr, who shares his insights on creating a successful podcast. According to Sean, having S.O.P.S (Standard Operating Procedures) in place is essential...

Are you ready to take your podcast to the next level? Look no further than rebranding! On today's episode of Marketing Your Podcast, host Hector Santiesteban delves into the importance of giving your show a fresh start and how it can reignite your passion for podcasting. From subtle changes to a complete overhaul, Hector provides expert tips and strategies for successfully growing and marketing yo...

In this episode, Hector sits down with Adam McNeil to discuss his journey in the podcasting industry. With 2.5 years of experience under his belt, Adam has witnessed a significant shift in the industry and shares his insights on how he got started with podcasting, including how he monetized it through affiliate programs, flat rate sponsorships, and selling merchandise. He delves into the decision...

Hey there! In this episode, we're going to dive into how to really get to know your listeners and create content that really resonates with them. We'll start by looking at some basic demographics, like age, location, profession, and industry. But we won't stop there! We'll also delve into the more psychological aspects of your listeners, known as psycho graphics. And if you have multiple listener...

Hey there! In this episode, Johnny Podcast and Hector are chatting about the amazing world of podcasting and how to get started. They cover a range of topics, including production value, microphone technique, room setup, equipment, format, release schedule, and managing expectations. Johnny has a great recommendation for those on a budget - the Rode Pod Mic - and he explains the difference between...

Should you start a Patreon for your podcast? Yes and No. Go for it if you have something valuable to offer, like exclusive bonuses, additional audio content, discounts on your services, etc. No, if your only aim is to make money. Podcasts are meant to be "free." So only go down the Patreon path if you have a unique proposition that is super enticing for a hungry audience.  In today's episode,...

You've stepped into the unknown and launched a podcast; now what? Most new podcasters spend an enormous amount of time and resources launching a podcast only to be left confused on what to do after the launch. The period after you launch your podcast should never be geared towards stats or growing your audience base. Your primary focus should be on ensuring the rhythm and steam you've built around...

Struggling to grow, launch, or relaunch your podcast? Here's the big why — you are not surrounding yourself with like-minded people on the same journey as you.  There are a million ways to be successful at podcasting. But the most effective one is staying true to who you are and interacting with others who can support, inspire, and motivate you through your podcasting journey.  In today'...

Podcasting is not a get-rich-quick kinda thing. In fact, it's probably the complete opposite. But that doesn't mean it's not worth it. It just means you need to understand some things before you get stared. The first thing to note is that results with podcasts take time, and that a lot of popular podcasts have been going for a while. It's important to find a regular recording schedule and stick to...

Clearly podcasting works; otherwise, we wouldn't have so many active listeners. So, if you have a podcast and would like to grow your reach, how do you get in front of more of the right people? Well, there's something only a few people are doing - podcasting PR.  In today's episode, Host Hector Santiesteban sits down with Fiona Fraser from Pow PR to discuss all things podcasting PR. Fiona is...

How do you make sure your podcast listeners keep coming back? Unfortunately, even if you have world-class guests or make great podcast episodes, you can't always guarantee your listeners will stay subscribed. The least you can do is make it worth their time. The last thing you'd want is your listeners to constantly press the skip button looking for interesting stuff.  On today's episode, Host...

Even though podcasting is bigger than ever, it’s still massively ignored in the product marketing community. Business owners and marketers assume that the only products you can sell through podcast guesting are books. Well, as it turns out, you can sell more than that. Today’s guest, Dustin Reichman, co-owner of FireCreek Snacks, shares how he was able to leverage podcast guesting as a medium to p...