Podcasting Momentum - The Marketing Flywheel for your Businesss

Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing , who demonstrates how niching down transformed her business and powered effective brand building with podcasting.  Discover how Adrienne took a bold step by focusing on mental health marketing and...

What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, Josh sits down with Andy Goldwasser, a seasoned litigator and the host of Trial War Stories, to unpack how creating a podcast has not only enhanced his legal...

If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to syste...

Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful authority asset that works long after the mic is off.  In this episode, Josh Troche brings in publishing powerhouse and podcasting veteran Tina Dietz to uncover why you...

You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in. Turns out, it’s not your setup, it’s your strategy. In this episode, Josh Troche sits down with executive coach and podcasting pro Dr. Jake Clendenning to break down what actually drives podcast visibility and listener engagement. Spoiler alert: It’s not more gear or anot...

Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed.  In this episode, Rob shares how leaning into his Disney-trained customer service roots helped him unlock a new approach to sales, one focused on serving, not selling.  Now, as the host of Sales TV Live , Rob uses podcasting to educate, connect, a...

Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcasting by amplifying vital conversations around school food service and child nutrition programs. Learn proven tips for podcasters on content creation, including...

You can knock… or you can podcast your way in. When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsibl...

What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility. In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of their podcasting for business journey. From nervous...

What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust , a storytelling podcast that’s equal parts grit, growth, and pie. In this episode, Mark shares how one moment backstage at a Chris Evans radio festival sparked the idea to start a podcast focused on mental health...

What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis . In this episode, Gary Stocker, creator of This Week in College Viability,  joins us to share how he’s...

Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate. In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platform for patient advocacy, cancer support, and emotional healing. His story is one of resilience, honesty, and a commitment to changing the conversation around men...

What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game. In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into a platform for advocacy, storytelling, and social change. Told he wasn’t fit for traditional employment due to his disabilities, Nicolas launched a podcast that now...

How do you turn a microphone and a message into real client attraction and lead generation? In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show. Kevin shares how he and his late wife began starting a podcast as a way to ca...

Change is the only constant in podcasting, especially when it comes to marketing with podcasting and brand building with podcasting strategies. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and attracting clients through your podcast. Podcasting Momentum is here to gu...

Your podcast studio speaks before you do. What's it saying about your personal brand? In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're broadcasting from a spare bedroom or investing in a full-blown virtual studio, your podcast aesthetics matter more than you think. We break down everyt...

Want a real look behind the scenes of what makes a small podcast thrive? In this episode, we’re diving deep into how becoming a micro influencer can lead to powerful audience relationships, even without massive downloads. We’ll break down how to attract aligned podcast sponsorship opportunities and grow your email subscribers list with content that connects. You’ll also learn how to elevate your p...

Ever hop on a Zoom call, hit record, and later realize you looked like a shadowy floating head with a plant sticking out of your head thanks to where it was placed in the background? It happens more often than you'd think. Those little details can really shift how your audience sees you, especially if you're running a video podcast. In this episode, we dive into practical tips for creati...

Are you sounding your best? Here's how to fix that. In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whether you're working with a cheap podcast setup or navigating a tricky space, we’ve got you covered. Discover how simple adjustments to your microphone se...

If you're a small business owner or marketing manager wondering how to turn your podcast into a true marketing powerhouse, this episode is your blueprint. We go beyond the typical Q&A format to explore actionable ways to align your podcast strategy with your overall content strategy and podcast branding. Learn how to drive audience engagement, integrate natural calls to action, and build...

Many small businesses fall into the same trap: confusing marketing with sales .  In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this distinction is essential for small business podcast creators and marketers alike. You’ll learn why podcasting for business is not your closer but instead a powerful tool within your sa...

Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time.  In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession with download counts and reveal how to...

Ever finish recording and think, “Wow… that was rough”? You’re not alone, and your podcast isn’t doomed.  In this episode of The Power of the Podcast, we dive into the most common podcast mistakes that even seasoned hosts make and what to do when your episode doesn’t meet your expectations. Whether you're just starting out or deep into podcasting for small business, you’ll learn how to quickl...

Want to know the secret behind the most successful brands and podcasters? It’s storytelling, but not just any kind. This episode explores how to strategically use authentic narratives to build trust, humanize your brand, and make your marketing unforgettable. Here’s what you’ll learn: why storytelling is such a powerful tool for driving business growth, how our brains are hardwired to respond to c...

Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podcasting as a serious marketing tool. We begin with the seismic shift that AI tools are bringing to the production world. From generating high-quality voiceov...