Podcasting in Professional Services

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host!  Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits of having a podcast co-host. In this epi...

Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectivel...

Investing in a podcast can be a gradual, long-term investment. Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon. In this conversation, we explore: An overview of Poe Group Advisors and how they help accountants Why B...

Improve the structure and variety of your episodes. This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover: Solo host episode types Co-host episode types Topic identification...

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024.  I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares: - Originally released 60-70 episodes but found it was a lot of work - Years later, Michael wanted...

Are you committed to running a podcast? Do you have a co-host to share in the journey? On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear: The importance of committing to the podcast in the early days Benefits of having a co-host The one question they as...

Improve your podcast editing workflows. My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show.  On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows: Rion Willard, co-host of The Business of Architecture Florian Heinrichs, co-host of unbillable hours Angela M...

This podcast features a mentor-mentee relationship — a premise that could be applied to other industries. For Josh Ho , the " Searching for SaaS " podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher . The show features perspectives on the stages of building a software as a service (SaaS) business. Josh is in the company building phase....

This show is an example of a minimum-viable podcast. On this episode,  Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss: Florian has since founded his own firm, client friendly , and he...

This podcast acts as a filter for Ross to see what topics to double-down on and invest more into. On this episode, Ross Simmonds , Founder & CEO of Foundation Marketing , and Host of ‘ Create Like the Greats ’ podcast joins the show. In this conversation, Ross and I discuss: The philosophy behind Ross' mantra "Create once. Distributing forever." Turning podcasts into visual cont...

Kyle Adams, account manager at ConvertKit , shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast. Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of treating your newsletter like a product itself rathe...

Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects , and also the host of Architecting , a weekly podcast about the architect as a person—in each episode, Angela helps her listeners bypass the status quo traps in the architecture profession and shares how t...

For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee profits, clients, and smooth firm operations. After all, the first job of an architect is to win the client. Without the client, there is no design. Rion Willa...

After suffering from a stroke, Randy Crabtree made the difficult decision that he couldn't be managing partner of Tri-Merit anymore. He then stepped into a more external-facing role for the firm. At the suggestion of his marketing team, Randy started The Unique CPA podcast in 2019. Hesitant at first, Randy quickly realized he loved meeting new people and hearing their stories. The Unique CPA...

Katie has been involved with the Association for Accounting Marketing (AAM) for many years, originally joining as a new member in an accounting firm. She has since risen to be a past president and remains actively involved in providing content for the organization. The Amplify podcast first launched in 2017. In the early days, the podcast was produced sporadically with different volunteer hosts. K...

In this episode, John Tyreman interviews Greg Mayer, founder of Wysper , a software company that helps you get more content out of your podcast. They discuss: How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content. How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, bl...

This episode originated because I was intrigued by how Steve Cummins has a podcast and newsletter by the same name: The Marketing Mix. I was curious about his experience and the synergies between a newsletter and a podcast. But the conversation is so much more than that. Steve Cummins, Founder of Solent Strategies, launched The Marketing Mix in April 2023 to help support his marketing consultancy....

Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay®  name. In the first 5 minutes,  I quic...

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right? But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI?  Fret not, my friends.  On this episode, I caug...

There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down: When each approach makes sense for your marketing Pros and cons for being a guest -vs- being a host Dispelling a few preconceived notions I caught up with a few guests wh...

This episode is focused on how to name your business podcast — considerations for your name, how it impacts your positioning, and 6 different frameworks for naming a business podcast: Keyword-driven Action + Payoff Alliteration Play on Words Zig when the rest Zags Brand-Driven  I also interviewed a few guests to get their perspective on coming up with a name for their podcast: Allyson Cochran , Ch...

A podcast editing workflow is a major part of your podcast operations. In this episode, we break down the audio editing processes of business podcasts: How long it takes to edit each episode When it makes sense to outsource -vs- insource production Understanding the difference between launching and running a podcast Different tools to use in your podcast editing workflow I interviewed a few collea...