Podcasting for Solopreneurs | Podcasting Tips and Online Marketing Strategies for Business Growth

Spoiler alert: yes! In this episode, I dive into the nitty-gritty of podcast trailers, explaining why they’re a key tool for both launching and promoting your show. Plus, I'll share my top six tips to make sure your trailer hits the mark! Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!) at www. ThePodcastTeac...

Do you struggle to get your target audience to listen to your show? It's a common struggle among podcasters. In today's episode, I chat with Greg, host of the Freedom Before FI podcast, and create a Podcast Optimization Plan (POP). We discuss content delivery, along with messaging and SEO strategy to attract his audience. Tune in to hear my tips for Greg and see which advice you can appl...

Uh oh...I've gone unscripted! This week, I'm answering some of the most frequently asked questions during my Podcasting 101 Workshops, including if you need to do video for your podcast and whether or not it's a good idea to use ChatGPT to help you with your episodes. Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fanc...

Podcast stats can be really confusing...what exactly IS a 'download'??? In today's episode, I'm breaking it down and keeping it as simple as possible.  We’re talking about where to find podcast stats, which ones to look at, and why they matter. Resources mentioned : Buzzsprout (Affiliate Link): https://www.buzzsprout.com/?referrer_id=1950787 Apple Podcasts Connect: podcastsconn...

Have you ever wondered how new listeners find your podcast? Or how to make sure your show pops up in the player's search results? In this episode, I dive into the world of podcast search engine optimization (SEO) and give you 3 essential steps to ensure that your show gets discovered! Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (...

Email marketing and podcasting can go hand in hand to build a community of loyal fans. In today's episode, I'm joined by my biz bestie, Robbin Kent. She's an expert in email marketing and she shares some of her best tips for engagement, storytelling, and subject lines. Connect with Robbin: www. RobbinKent.com Online Courses Made Easy Podcast Thinking about starting a podcast? Grab m...

Are you letting self-doubt sabotage your podcasting journey? I've been there! In today's episode, I'm sharing my vulnerable and current experience with it, how I’m handling it, and how you can too! Resources Mentioned : Episode 5: What If Nobody Listens? Overcoming ‘What If’ Podcasting Fears SIGN UP FOR A FREE 1:1 PODCAST GROWTH CALL : www. ThePodcastTeacher.com/growthcall REGISTER...

Do you judge a podcast by its cover? Most listeners do, and unfortunately, bad cover art could cause your show to get glossed over. In today's episode, I'm sharing my best tips for creating cover art that gets clicked! Resources Mentioned : https://99designs.com/podcast-cover-design Host your podcast with Buzzsprout: https://www.buzzsprout.com/?referrer_id=1950787 (affiliate link). REGIS...

Ever feel like you're burning the candle at both ends? That has been my reality for longer than I'd like to admit. But, I'm making some changes to work smarter, not harder! In today's episode, I share some strategies to repurpose your podcasting content. The FREE Podcasting 101 Workshop is returning in June! Save your spot by heading to www. ThePodcastTeacher.com/workshop Think...

Do you believe something like "when I have 1 million downloads, then I'll be a successful podcaster"? It's easy to fall into this type of thinking, but this is actually a backward approach. In today's episode, I dive into a mindset shift that will help get you to where you want to be! Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launc...

Are you using LinkedIn to boost your podcast’s visibility? I haven't been...but after this conversation with Jennifer Goeser, I'm about to start! In this episode, we talk about how to get started on LinkedIn and some best practices for your episodes to reach a wider audience. Connect with Jennifer: www.hiringhub.digital LinkedIn: HiringHub Youtube: @HiringHubTV Thinking about starting a...

Once the excitement of launching your podcast wears off, the next task becomes growing your podcast. In this episode, I'm sharing 5 proven growth strategies to reach new listeners and keep them coming back for more! Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!) at www. ThePodcastTeacher.com/roadmap This ep...

Most aspiring podcasts that I talk to have had "start a podcast" on their to-do list for a year or two. Melanie Mishler had it on hers for 10 years! This spring, she finally made her podcasting dreams come true! Melanie joins me today to share about what held her back and how she got through it. If "start a podcast" is still sitting on your to-do list, you don't want to mi...

Do you find yourself tangled up in the dreaded web of overthinking every time you consider starting your podcast? It's ok, I've been there too. In today's episode, I'm breaking the whole process down into 10 simple steps for you, and sharing my best tips to get out of the overthinking spiral! Resources Mentioned: Podcast Equipment Made Easy: What to Buy & How to Use it: www...

Is the thought of editing your podcast holding you back from starting one? Or, maybe you're already a podcaster and editing is your least favorite part of the process. If you check either one of those boxes, you're not alone...I hear that a LOT! In today's episode, I'm sharing a few podcasting strategies for easy editing and revealing my secret weapon. You'll never guess w...

Asking your podcast listeners to take an action related to your business can be easier said than done, especially for an introvert. No one wants to come off as the used car salesman! So, how can you use your podcast as the powerful marketing tool that it is, eventually converting listeners into customers, without feeling icky? My friend and fellow podcast industry professional, Steve Stewart, join...

Are you tired of the social media hamster wheel? Me too! In today's episode, I share why podcasting is a better option than social media for creating a relationship with your audience, plus some tips about how to make the transition. Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!) at www. ThePodcastTeacher.c...

My podcasting recording schedule has been a bit of a hot mess lately, but I'm committed to getting back on track! In today's episode, I share some lessons learned and some planning tips that I'll be using going forward...and that you can too! Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!) at www....

People tell me all of the time that they’re worried about giving away too much content for free on their podcast and then listeners will never buy their programs and services. I completely understand where this worry is coming from, AND I can tell you that I don’t believe it’s true. So, in today’s episode, I’m going to explain why this isn’t likely to hurt your sales, and what you can do to set yo...

Your podcast's name is not just a catchy phrase - it's essential for bringing in new listeners! In today's episode, I share why it's so important, go over some podcast title dos and don'ts, and share some tips for coming up with your show name. Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Require...

Are you putting off starting your podcast because you're afraid of running out of ideas? It's a concern that I hear a lot. In today's episode, I'm giving you some strategies, prompts, and words of wisdom to overcome this content hurdle. Resources Mentioned: Ubersuggest Answer the Public Thinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Y...

Do you want to start a podcast to work smarter, not harder, in your business? Smart move! In today's episode, I'm joined by Sierra Scacco, scaling and productivity coach. We chat about when and how to scale your business, and where a podcast fits into those plans. Connect with Sierra : Instagram: @sierra.scacco Podcast: One Productive Mama Register for the Podcasting 101 Workshop: Februa...

What are the listen scores and global rankings on listen notes? And, do they actually mean anything? In today's episode, I'm diving into my recent top 5% ranking, and doing some informed speculation about what goes into the algorithm. How to Leave a Review on Apple Podcasts   Register for the Podcasting 101 Workshop: February 19 - 23, 2024 .  Join us to: Craft a detailed profile of your...

I just got back from Podfest Expo 2024! While this introvert is exhausted, I put together a short episode to share 3 takeaways from the event. Tune in to hear some must-dos for podcasting...and, why you shouldn't be like me! Thinking about starting a podcast? Grab my free Podcast Roadmap: 7 Questions to Start Your Journey at www. ThePodcastTeacher.com/roadmap This episode was produced by me,...

To script or not to script, that is the question! In today's episode, I'm covering some pros and cons of scripting your podcast episodes, and how to choose which option is right for you. Thinking about starting a podcast? Grab my free Podcast Roadmap: 7 Questions to Start Your Journey at www. ThePodcastTeacher.com/roadmap This episode was produced by me, The Podcast Teacher ! Contact me...