Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast

I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack. I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success. My podcasting arsenal is w...

Highlights: The mistake of not consistently producing weekly content The misconception that podcasts need to be solely interviews The importance of utilizing your own knowledge and expertise for hosting a show Balancing the need for finding new listeners with giving existing listeners a reason to come back Creating a sense of community and offering value to retain and attract listeners The power o...

You won't believe what happened to my podcast recently! I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time. Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely b...

Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route? In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommend...

How much thought have you put into the picture you have on your podcast artwork? Or the images of yourself that you use to promote your podcast? In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots. We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditiona...

Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts! This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free. Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen you...

In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience. I say creating content for you; what I mean is content that you enjoy creating. Because if you'...

Do you need an expensive microphone for your podcast to be legit? In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential! What matters most in podc...

Does your podcast promotion strategy need a shake-up? In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release. Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podca...

In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future! We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approac...

Have you found your podcast host to be lacking in features? This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn't the best, and I found a lack in features to help grow my podcast. So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.f...

In this episode, I'll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don't release albums every week, highlighting that consistent output does not necessarily mean weekly episodes...

Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio. I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out "With audio, you can do more with less. Audio is probably...

In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy. I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordP...

In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, "I really want it to be a candid conversation, because if you say something that sparks my curiosity, I want to go down that road." Our discussion explored va...

Have you ever fallen for common podcasting myths? I'm raising my hand here! I'm Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I'm getting real about assumptions I used to make.  If you're nodding along to any of these, let me pull back the curtain: I cringe at what I used to believe before learning these truths. As I reflect on mistakes that misguided me...

Are you ready to take your podcast interviews to the next level? In this episode of Lazy Girls Guide to Podcasting, I'll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your cir...

In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides. We'll cover the importance of genuine connec...

Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram. So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it's so important to choose the right platform for promoting your podcas...

Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I'll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps, and avoiding technical jargon. We will touch on...

In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We'll also talk about how new podcasters often expect overnight success and give up too early when podcasting is a long game that requires patien...

Are you a podcaster looking to monetize your podcast? In this episode, I'll share my insights and podcasting tips on how ads can become a valuable stream of income for your podcast. Join the discussion from this podcast about podcasting, as I explore the reasons why podcasters choose to include ads, including covering running costs and the potential for full-time income. I also emphasize the impor...

It's part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023. I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May's talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows. Podcast...

It's part 2 of our Podcast Marketing Series! In this episode, I'm delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup. In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their listeners and turn them into loyal fans. Learn how...

In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing. So, with my podcasting thinking cap on, I took notes on how everything he was advising in te...