Podcast Website Tips: Growing Your Podcast via the Web

Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whet...

Today, we're diving into AppSumo , a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purc...

In today's episode, we're diving into a common yet critical mistake many podcasters make with their websites—using a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing yo...

Today I dive into the often-overlooked aspect of SEO: optimizing images. You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify th...

Today I delve into the world of WordPress plugins and explore how Rank Math , a lesser-known plugin, stands out in the realm of SEO tools. I also compare the free versions of Rank Math, Yoast SEO, and All in One SEO, we uncover the unique features that Rank Math offers without the need for a premium upgrade. From easy redirects to advanced custom fields and local SEO capabilities, Rank Math impres...

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s  Search Quality Rater Guidelines —the handbook that real people use to evaluate the quality of search results. Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with yo...

Today, we’re checking out website analytics and the various tools available to help you understand what is going on with the visitors to your site (so you can adjust your design to meet your goals). Whether you're a seasoned marketer or just starting out, understanding your analytics is crucial in navigating your website's success. From ubiquitous platforms like Google Analytics to more specialize...

Welcome to another enlightening episode of "Your Podcast Website." Today, we dive deep into why starting with a clear purpose can dramatically influence your online presence. Joined by the talented Greg Merrilees from Studio1 Design , we'll explore effective website strategies, the critical role of design and copywriting, and how these elements combine to solve your audience's problems. This discu...

Welcome back to "Your Podcast Website," where today we're diving into the practical and pressing question: How much does it really cost to run a podcast website? We're going to explore various hosting and theme options available for podcasters, comparing prices and features from WordPress to specialized platforms like PodPage to comprehensive solutions like Squarespace and Wix. I'll break down wha...

In this episode of "Your Podcast Website," host Dave Jackson emphasizes the importance of having a dedicated website for podcasters. He argues that relying solely on social media platforms can be precarious, as they are subject to changes and shutdowns that could disconnect creators from their audiences. Using examples like MP3.com, Friendster, and MySpace, Dave illustrates the risks of building a...

You start a podcast and find out that it can be challenging. You get over those hurdles only to find you need a website (You do?, yes, you do see episode 1). Everyone talks about "YouTube is the #2 search engine, but GOOGLE is the #1 search engine, and it needs GOOD WORDS, on YOUR website. This is what the show is about. What do I do with my website to maximize my online presence? If you want the...