Podcast Theory

With the popularity of podcasting continuing to surge, you'd think more brands would see this content platform as THE medium to jump on. And while some brands have indeed made this move, others are still hesitant. And that's OK. Despite podcasting's growth and evolution, it still needs more time to gain the mainstream velocity that platforms like websites, Facebook, Twitter, and blo...

When it comes to show notes, you will find a variety of approaches from one podcaster to the next. Technically, there is no right or wrong answer to how you choose to use this important space (unless you don't do any notes at all and, thusly, cost yourself a tremendous opportunity with your listeners). But, there are some strategies you'll want to abide by to get the most from your show...

Getting off schedule in your podcast production is the last place you want to be. It's the first sign of things going off the rails and it won't be long before new episode releases get delayed. Before you know it, all the consistency you've built will be shot and your audience will turn their attention to another podcast. Fortunately, if you commit to your schedule and put effort in...

New content ideas are the lifeblood of your podcast. Without fresh ideas to expand upon for upcoming shows, the results of your podcast will suffer and your publication consistency will take a drastic hit. Once your audience cannot rely on your episodes coming out when expected, they'll turn their attention to someone else's podcast. On Episode 20 of Pod Theory, I'm going to share a...

When your latest podcast becomes available, your job is to spread the word and get as many people listening and sharing your content. Even if you have thousands of subscribers who receive a notification when new shows go live, leveraging your social networks and email lists give you more opportunities to put your podcast in more people's ears. In Episode 19 of Pod Theory, I'm going to dr...

You may be wondering if a podcast is the right content medium to choose for spreading your brand message. In most cases, it is. The key is determining the right way to build and cultivate your content so it resonates with your audience and helps your efforts take off. In Episode 18 of Pod Theory, I'm going to walk you through the process of determining whether a podcast fits your brand and wi...

We live in a world where reviews are everywhere. Seemingly every platform we use has some sort of review component built into it. And while reviews can provide an up close and personal look at a user's experience with a product or service, they only provide one point of view. Are reviews important to podcasts? Yes. But do they tell the whole story? No. On Episode 16 of Pod Theory, I'm go...

If you are starting a personal brand podcast, it's obvious who will host your show: You. However, if you are part of an organization that has multiple people who could fill that seat, it's important to find the right qualities in your podcast host so they represent your brand to the best of their ability. In Episode 16 of Pod Theory, I'm going to share some things you should be on t...

No matter how long your podcast has been live or big your audience has become, setting your show up to generate revenue is never a bad thing. If you are looking for a way to earn some money via your podcast efforts, becoming an affiliate through Buzzsprout is a great way to get started. In Episode 15 of Pod Theory, I'm going to show you how easy it is to earn affiliate status with Buzzsprout...

There are several services you can choose to host your podcast, but my recommendations go to Buzzsprout. I've been using them since I started podcasting in 2015 and everything from their interface to their helpful audio, video, and written content has only gotten better as the years have went on. In Episode 14 of Pod Theory, I'm going to provide you with six solid reasons why you, too, s...

Your podcast going live is a big deal! You need to celebrate that by going crazy with content releases when your show makes its world premiere. Instead of just releasing one episode to lift the curtain on your show, it's better to release multiple episodes in order get listeners hooked on your podcast from their first listen, as well as give them a well-rounded view of what your show is all a...

Having a bank of episodes you can pull from when you need to release a new show is one of the best resources you can have. As I've mentioned on Pod Theory before, many podcasts fail because publishers don't have a plan in place. And a big part of that plan is batching content so you have a cushion when other priorities interrupt your podcasting schedule. Batching content and having multi...

Getting the right equipment for your podcast does not have to break the bank. In fact, there are several options at your disposal that are quite affordable and will allow you to produce studio-quality recordings for all of your episodes. Same goes for editing software. You don't have to shell out hundreds of dollars to get a program that works. In Episode 15 of Pod Theory, Jason Cercone provi...

You could probably rattle off a dozen things without blinking that you think you need to make your podcast succeed and, chances are, you'll be correct. BUT...I guarantee you're forgetting the one thing that all podcasters need in order to launch their show and cultivate an active, engaged audience. What is that one element? I'll cover it in detail on Episode 10 of Pod Theory. Click...

Unless you're starting your podcast with an audience you've built through social media, an email list, blog, and/or another medium, your episodes will likely fall on deaf ears as you get things started. You need to build an audience. And while that's what your podcast is designed to do, it can get discouraging to see low download numbers when you've poured so much time and effo...

You could have a beer podcast, a marketing podcast, a financial podcast, a wrestling podcast, a sports podcast....doesn't matter. There is one cardinal rule by which all podcasters must adhere to lest ye wish to lose listeners and never have thine podcast grow. What is the cardinal rule? SPOILER ALERT: You'll find it right here on Episode 8 of Pod Theory. Click the play button to learn m...

If you're like me, you can talk about things you love for hours and hours and never get sick of the sound of your own voice. For me, golf, hockey, fantasy football, beer, marketing, brand development, and, of course, podcasting, can keep me in true Energizer Bunny form...going and going and going......... It's this mindset that often leads to the birth of a podcast. As well it should. If...

In the early 2000s, EVERYONE had a blog. It took the Internet by storm. And, like most web-based platforms, brands and businesses found a way to leverage blogs as a means of communicating with their audience. Much like Facebook and Twitter, which were used for entirely different purposes when they launched, blogs became a focal point of content strategies for companies small and large - providing...

There are many, many podcasts out there right now that never made it to first base. They may be sitting there with one published episode...or, possibly NO published episodes. Some podcasts come out strong for the first few months, then consistency falls off a cliff and, eventually, new episodes vanish completely. There are a lot of reasons why podcasts fail to gain any momentum, and on Episode 5 o...

If this is your first dive into the world of podcasting and you don't have any experience on the mic, it can feel a little intimidating when you're just getting started. But, just like anything else, the more you practice, the more you'll get comfortable. In Episode 2 of Pod Theory, I share seven easy-to-implement tips and practices for increasing your comfort level speaking into a...

Podcasting is on absolute fire right now. There's no better time for your brand to start an engaging podcast that enhances your brand visibility, establishes your authority in your niche, and provides you a fun, innovative platform to spread your message where people are spending a lot of time. There are a ton of reasons why podcasting has spiked in popularity. In Episode 3 of Pod Theory, I s...

Over a million active podcasts and counting for you to enjoy. More than 30 million podcast episodes right at your fingertips. Content can be found in over 100 languages. Over half the population of the United States is listening to podcasts. There's no getting around it: podcasting is on fire. And if you aren't considering starting a podcast for your brand, you need considering lessons....

Are you truly ready to jump in the deep end of the pool and launch a podcast that will help stimulate the growth of your brand? The answer should be yes. BUT, if you want your podcast to succeed and not be like one of those shows that flatlines before you even have a chance to subscribe, it's important to build a solid foundation on which your podcast can grow for years. In the world premiere...

What is Pod Theory? The answer is one click away. Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include: Season 1: 125 episodes of podcasting tips and strat...

Welcome to Pod Theory! Today is where we hand out the syllabus and get you ready for what lays ahead with a brief introduction to the podcast. The first five episodes of Pod Theory will go live on Monday, September 21st. From there, episodes will go live daily Monday thru Friday starting Monday, September 28th. Pod Theory is a daily podcast that delivers tips, strategies, guidance, and commentary...