Podcast Theory

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jason@jasoncercone.com Today's question comes from Andrew and he asks "How soon...

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up. On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp as possible, too. What resources do you use for podcasting news and information? Please share wit...

According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway..... With so many podcasts out there, it becomes easy to work yourself into a mental paradox of whether the medium is right for you because the competition seems so great. But today, I'm going to squas...

As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting the scene that can bring more value to your production. Additionally, you should never stop looking for inspiration from other podcasters, as well as TV and radio personalities. Studying these figures...

Spring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you are on Clubhouse, follow me @jasoncercone and join ClubPod to gain access to the enormous amount of knowledge that's being shared each and every day by various thought leaders in our space. It...

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jason@jasoncercone.com Today's question comes from Josie and she asks "Will Appl...

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing...and get the same result. It’s a vicious cyc...

There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show's production each week, marketing strategy - just to name a few.  But above and beyond all of those items and the many m...

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and ser...

Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to producing my own podcast that you're listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designe...

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jason@jasoncercone.com Today's question comes from Mike and asks "Will Clubhouse...

The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first and sales-only and haven't caught on that people just don't respond to that approach the way they used to.  Today's consumer is much more informed than years past because they have th...

In today's installment of Pod Theory Condensed, I'm going to share some insight on what I've dubbed a 'credibility catalyst.' A credibility catalyst is something you can refer to that showcases the reliability of an individual or brand. It gives you clarity on what life will be like if you open the door and bring them in. It allows you to experience their level of knowledg...

Getting what you want from life is all about developing the proper mindset. Mindset will literally make or break anything you want to accomplish. Visualizing what you want and having the desire to go after it regardless of how many times you may fail and suffer setbacks along the way is what truly separates those who succeed and achieve their dreams from those who let negative mindset dictate the...

When you set out to launch a brand or business, there are some critical items you need to address. Your name, your idea, your marketing strategy, your competition, your target demographic, whether you're offering a product, service or both...these items just scratch the surface, but you would never even think about starting a business without landing on concrete data to address these items. S...

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jason@jasoncercone.com Today's question comes from Angela and asks "What hosting...

It happens to the best of us. Your podcast has positive momentum, you've got new listeners coming in every week, and it looks like big things are on the not-so-distant horizon. Then....it all just levels off. Your download numbers are pretty much the same every time you release a new show, your marketing efforts are getting stale, and you're not seeing any of your listeners responding to...

In today's installment of Pod Theory Condensed, I'm going to share a simple hack that will help you appreciate your audience size...no matter how many people your audience may contain. Make peace with this fact right now: the world is not going to come running just because you started a podcast. It takes time to build your audience. Even if you've built an audience through other pla...

You may look at your brand podcast as a fantastic way to build your brand, market your products, and communicate with your audience. And without question, your podcast can do all that and more, with tactical precision, if you do things right. But did you know that your podcast can help you generate sales as well? It's true! In fact, a thorough, well-crafted podcast can serve as the ultimate s...

The Internet has completely changed. You look at some of the most popular networks - Facebook, Instagram, YouTube - and they’re completely overrun with advertisements, commercials, and "opportunities." It was only a matter of time that this became the norm, but we are living in it and living in it deep.  Today, it’s all about trust. People do business with other people and brands they’ve...

This is the first installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways: TEXT: 412-965-8428 TWITTER: @jasoncercone EMAIL: jason@jasoncercone.com Today's question, submitted by Jason C (not me, by the way) asks "...

Rolling out your podcast content in season format has its advantages and disadvantages. While you're releasing a large bulk of content for your listeners to binge all at once, you also have to be cognizant of how you're going to keep them engaged in your podcast (and your brand) once the season rollout buzz dies down. How will you market your content over an extended period of time? What...

Welcome to the first installment of Pod Theory Condensed! In this quick lesson, I'm going to share four simple, easy-to-implement approaches to making your best podcast episode yet. Every time you release a new show, you should strive to do better than the episodes before it. Constantly challenging yourself to improve will eliminate complacency from your practices and ensure your podcast neve...

A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish your authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you've used up to this point. It requires a reason why, ample thought, creativity, and a message that's delivered with purpo...

With sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your podcast audience. It's practically a necessity to implement a paid advertising strategy to maximize value on these networks. That said, there are also ways to grow your podcast without investing a...