Jason Cercone

Podcast Theory

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified  These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats: 1....

Author

Jason Cercone

Category

Education

Podcast website

bombtrackmedia.com

Latest episode

Nov 14, 2024

Where to listen?

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Episodes

5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24 01.07.2024

REPLAY OF PODCAST THEORY LIVE 7.1.24 The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators, and livestreamers from around the world coming together in Charlotte, NC. The event was a true testament of community and the knowledge and wisdom that was shared throughout the weekend has the podcast world buzzing. I was part of the festivities, handli...

That Time I Forgot to Press Record | Podcast Theory Live 6.28.24 28.06.2024

REPLAY OF PODCAST THEORY LIVE 6.28.24 Ask any podcaster who's been at this for a while and, more than likely, they've experienced the story I'm telling today in some way, shape, or form. In today's installment of Podcast Theory Live, I'm wrapping up my 5-part series of wild and crazy experiences I've had in the podcast space and this one...it's a doozy. Well, may...

That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24 27.06.2024

REPLAY OF PODCAST THEORY LIVE 6.27.24 If you've ever been a guest on a podcast, you've more than likely been asked some questions that simply didn't jive with you. Perhaps they made you completely uncomfortable... Or maybe they were just plain out of bounds and the host didn't care. Or...perhaps the host asked you THE WORST question you can get when you're a guest on a pod...

Here's How I Learned Listener Experience Is EVERYTHING | Podcast Theory Live 6.26.24 26.06.2024

REPLAY OF PODCAST THEORY LIVE 6.26.24 There's an unwritten rule in podcasting that stands above the rest: Listener Experience is EVERYTHING. If you aren't respecting the experience you provide for your listeners, chances are they won't be your listeners for long. You only have one chance to make a good impression in this space and, as more podcasts become readily available for peopl...

That Time My Podcast Went Viral In Australia | Podcast Theory Live 6.25.24 25.06.2024

REPLAY OF PODCAST THEORY LIVE 6.25.24 Ever had a podcast episode go viral? Ever have that same episode piss off an entire country and start an all-out Twitter riot? OK, maybe my viral episode didn't piss off ALL of Australia, but a certain contingent was not happy and they used Twitter to let me know... All while the numbers behind my 5th EVER podcast recording shot through the roof! 😂 In th...

Why You Need to Set Clear Expectations For Guests | Podcast Theory Live 6.24.24 24.06.2024

Replay of Podcast Theory Live 6.24.24 A podcast guest can add tremendous value to your show. But if you don't set them up with the proper expectations for what you need from them...they may end up signing on to record with you while driving in rush hour traffic. Yep, this happened to me once...and it immediately made me realize my mistake. In this installment of Podcast Theory Live, I'm...

10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24 14.06.2024

REPLAY OF PODCAST THEORY LIVE 6.14.24 Starting a podcast is not an easy task, regardless of what that one "gooroo" on Instagram might have told you in some 30-second Reel. Is it rewarding? Absolutely. But does it also require the right mindset, a sound strategy, and an unwavering commitment to not only START a podcast, but keep things going with consistency? ABSOLUTELY. In this episode o...

Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24 13.06.2024

REPLAY OF PODCAST THEORY LIVE 6.13.24 Guess what? Not everyone needs your shit. Guess what else? Not everyone needs MY shit. As hard as it may be to accept, the whole world did not wake up this morning needing exactly what you have to offer. Nor does any podcaster need to bring you on their show as a guest because you explain to them how much success you've achieved. One of the biggest issues...

Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24 12.06.2024

REPLAY OF PODCAST THEORY LIVE 6.12.24 When you hear the term 'podcasting,' what comes to mind? For many, it's the act of creating audio content that's shared through apps like Apple Podcasts, Spotify, iHeart, and more. While that answer is indeed accurate, podcasts have evolved and offer so much more that often gets overlooked by creators AND those who leverage the medium to ma...

5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24 11.06.2024

REPLAY OF PODCAST THEORY LIVE FROM 6.11.24 I came into 2024 knowing I wanted to make livestreaming a part of my production process...I just wasn't sure where it would fit and how I should proceed. Where I landed was doing a weekly livestream called Let's Blow This Up Live, an extension of my new podcast, aptly named Let's Blow This Up. I immediately fell in love with the process of...

Podcast Theory Season 4 Kickoff 10.06.2024

Strap in, my friend...because Season 4 of Podcast Theory has arrived! The 4th season of this show is dedicated to housing replays of the daily livestreams of Podcast Theory Live, taking place every weekday on the Bombtrack Media YouTube Channel . I encourage you to join me live so you can interact with me during the livestreams. But, in case you can't be there as those episodes unfold, you ca...

Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24 10.06.2024

REPLAY OF PODCAST THEORY LIVE FROM 6.10.24 It's no secret the face of "social" media has changed. Today, networks like Facebook, Instagram, TikTok, and others have become ad and algorithm-driven, making it increasingly difficult to maintain social standards once championed and rewarded by these platforms. Oftentimes, it's hard to even tell if you're connecting with a real...

What's Old Is New(ish) Again | An Introduction to Podcast Theory 01.02.2024

Welcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments. But overall, the mission of providing content to help you become a better podcaster has remained in tact. Today, I am officially dubbing this show as Podcast Theory going forward. In this brief introductory episode, discover what's on tap...

Solo Podcasting Simplified Season Wrap-Up 29.01.2024

It's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified. In this episode, you'll find: An apology from me for not releasing this episode much sooner An explanation as to why I shifted course  What's going to happen with this podcast (HINT: What's Old Is New Again...with a slight tweak) How content will be produced going forward through t...

Podcast Therapy: Why Do People Love Podcasts So Much? 03.08.2023

The reasons why people love podcasts is pretty subjective. For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say. Perhaps the podcast features valuable guests you don't want to miss. Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level. H...

How Important Is a Website For Your Solo Podcast? 02.08.2023

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand. And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content. Or, building a separate website 100% dedicated to your podcast production. W...

The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson 01.08.2023

Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored. The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from. You also have an amazing opportunity to connect with fellow like-minded professionals, thus am...

Podcast Therapy: The Truth About Consistency In Podcasting Revealed 27.07.2023

Consistency is vital to success in podcasting. The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become. You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to h...

Here's Why I'm Breaking Up With Social Media (For Now) 26.07.2023

Social media has woven itself into the fabric of society. At this point in time, is it even possible to imagine a world without it? The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated. I've been part of the social media vortex since the early 2000s since MySpace wasn't just a th...

What is the Ideal Length For a Solo Podcast Episode? 25.07.2023

How long should a podcast episode be? If you've been looking for a question that has a myriad of answers, this is the one. When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different. Some podcasts clock in around five minutes. Others go 2-3 hours. According to The Social Shepard website, the av...

Podcast Therapy: Success In Podcasting Begins With Mindset 20.07.2023

Why do so many podcasters fail? There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages. Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published. In addition, new podcasters often get fixated on download metri...

Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content 19.07.2023

The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see. What's good about this is the fact that answers are always at our fingertips. What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into ou...

4 Impactful Ways Coaches Can Stand Out With a Solo Podcast 18.07.2023

If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience. And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of fin...

An Inside Look At The Solo Podcaster's Mastermind 14.07.2023

What is a mastermind? If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups. In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail. As the legend states: “Maintain perfect harmony between yourself and ev...

The Most Common Mistake Podcasters Make That You Can Avoid 13.07.2023

It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes. None of us are immune to it and no one in this space has built anything with absolute perfection. And there's nothing wrong with that. Perfection is boring. Mistakes aren't a bad thing... as long as you learn and grow from them. But too often in the podcast space, those c...

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