Iris的小宇宙
难得正经｜商业版今夜不设防
在八卦中探索有意思的品牌商业世界CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询
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Episodes
华与华为什么可以收西贝6000W？ 16.09.2025 1:22:04
欢迎来到我们的第一期节目，追个热点，聊聊最近风口浪尖的华与华 CK有着近20年的零售和消费品相关经历，目前在做咨询。Iris之前是宝洁品牌大学的校长，做过CMO也在创业，所以会和大家从圈内人视角聊聊我们了解的华与华，以及更多有启发的东西。这并不是期对吐槽也不算洗白，纯粹是学术讨论和行业八卦分享哈～～ 2:05 浅聊下华与华的理论体系：文化母体，超级符号，购买理由，货架思维 19:44 华与华丑？人家说一切创意都是为了降低...
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