Podcast Perspectives

Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts around $2 billion. So how did this happen? What can we...

Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there. Today I’m chatting with Brady Sadler, co-founder and CEO of Doubl...

2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward. To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it a...

Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.  Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency curr...

Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his...

How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to. Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded podcast agency that produces, distributes and markets...

As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions.  In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free educational materials, research, and connecting...

Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book Club made in collaboration with Apple Books. Toda...

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the last two years, today boasting dozens of shows and...

This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith. Amber has an eclectic background in the audio world, working as a producer at SiriusXM and a manager of podcast...

Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso. This background allows him to have a comprehensive view of the podcast industry from a global perspective, and how it’s situated in t...

In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP works with some of the biggest brands in the world, including State Farm, Dell, Acast, and creates som...

Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future. The panel includes: – Amrita Khalid, reporter at The Verge and writ...

The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonr...

In 2017 Russell Weissman joined All Things Comedy as an early employee, and was recently promoted to COO. He’s been a key figure in guiding the company’s growth. Today All Things Comedy is one of the largest podcast networks in the world, and by any measure can be considered a media company that spans well beyond podcasting. And yet! They still maintain the original indie / co-op foundation the co...

Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.” Jeff and Bradley discuss Podchaser’s use-cases for podcast listeners and producers, the so-called “podcast discovery problem,” and Acast’s 2022 acquisition of the startup. You can learn more about Podchaser at ht...

Recently there’s been a lot of chatter around the public radio in podcasting discourse. Joining Jeff to break it all down is Rebecca Lavoie, Director of On-Demand Audio at New Hampshire Public Radio. Rebecca has been with NHPR for 10 years, but is also familiar with the commercial side of the industry through her work with Netflix and Partners in Crime Media, the audio company she runs with her hu...

For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Media, a podcast services company for enterprise companies, agencies and startups. Lower Street produces...

While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds.  Eric Barnett is here to walk us through these alternatives. Eric is the Director of Sales and Marketing at Supporting Cast, a company that provides subscription pla...

The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult to create all-in-one solutions for creators to host their podcasts. To parse the challenges of keepin...

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not o...