Podcast Perspectives

Cathy Csukas is the CEO and co-founder of AdLarge Media and the fwd. network. AdLarge is an independent audio ad sales firm that for the last decade has shaped how advertisers, networks, and creators navigate the world of podcast and digital audio monetization. The fwd. network is a more recent initiative to deliver content by and for female audiences. Cathy discusses the evolution of AdLarge into...

Chris Bannon is the Head of Global Audio at media giant Condé Nast, home to hit shows from The New Yorker, Wired, Vogue, and more. Chris discusses his remarkable audio career from public radio to podcasting, which includes roles at Midroll and Stitcher before joining Condé Nast. We go through his experience first managing podcasts at WNYC in 2004 and the massive success of The New Yorker’s Pulitze...

Leah Reis-Dennis is the Head of Podcasts at Audacy, the second-largest radio company in the US. Leah joins the show to share her unique path to podcasts, including leading content and partnerships at Himalaya and working in business development at Stitcher and SiriusXM before landing at Audacy, where she oversees content, partnerships, and marketing for over 300 shows. We discuss Audacy’s partners...

Sim Sarna is the founder and CEO of Cloud10 Media, a rapidly growing podcast network ranked among the top 15 by Triton Digital. Sim joins the show to discuss his path from independent film producer to building a leading podcast network, the critical role of network support in production and marketing, and how Cloud10 helps creators at every stage. We also dive into the evolution of celebrity podca...

Patrick Svensk is CEO of PodX, what he calls a global podcast federation consisting of 13 companies from 8 different countries. He joins the show to discuss the importance of IP in entertainment, differences between the international podcast market compared to the US market, and PodX's recent acquisition of Lemonada. Patrick and I also look at his origins as a TV and film producer and how it led h...

New Hampshire Public Radio is home to both acclaimed limited-run podcasts like the ground-breaking investigation Bear Brook and duPont-Columbia Award winner The 13th Step, as well as chart-topping “always on” series like Outside/In and Civics 101. But it took a great deal of strategic marketing, audience development, and revenue generation efforts for NHPR to get to this level of sustainable podca...

Join The Podglomerate and NHPR for this first session of our two-part case study series as we explore the resiliency of NHPR’s podcasts, including: The comprehensive and years-long production planning and editorial process behind The 13th Step. How NHPR navigated and overcame challenges to its podcast reporting, including physical threats, vandalism, and legal pressures. Key lessons learned from N...

Adam McNeil is SVP of Client Services at Adopter Media. He joins the show to discuss the intricacies of podcast advertising, the advantages of dynamic ad insertion versus baked-in ads, and experiences with ad buys for smaller podcasts. Adam and I also explore the risks of YouTube ads and the future of podcast advertising. You can find Adam on LinkedIn, at adopter.media, or The Roast newsletter the...

Take a listen to a special session from Podcast Movement Evolutions 2025: What does it take to create an award-winning podcast in 2025? From understanding today’s awards landscape to crafting editorial excellence, this evocative session will provide strategic insights to help your show stand out from the crowd. With observations and advice on how to take home gold from David Sirota, investigative...

If you’re curious about venturing into the world of video podcasting, then join AIR and The Podglomerate for a can’t miss panel discussion featuring real experts from the worlds of YouTube and Spotify. Moderated by The Podglomerate's VP of Production Services Chris Boniello (who has 14 years of Emmy- and The Webby Awards-winning video and audio expertise), this panel discussion will include insigh...

Katie Konans is the Program Lead for Audio and Podcasts at NASA. She joins the podcast to discuss NASA’s growing audio strategy, including how to make complex science accessible, the need for community engagement, and the future of NASA’s audio programming. Katie and I discuss the success of NASA’s Curious Universe, as well as the rest of their audio portfolio, and how to inspire the next generati...

Stuart Last is the CEO of Audioboom, a leading global podcast network which supports more than 8,000 podcasters, delivers more than 100 million downloads per month, and has put more than $250,000,000 into podcasters pockets to date. He joins the podcast to discuss the future of podcasting, Audioboom’s remarkable growth, and monetization strategies for podcasters through Spotify’s Partner Program....

How do you develop audio content for children? Lynn Kestin Sessler is a Peabody, Webby, and Parents’ Choice Award-winning producer with extensive experience in children’s media, having worked with Nickelodeon, PBS, and Sesame Street. She joins the podcast to discuss the unique aspects of creating audio shows for kids, strategies for integrating podcasts into children’s routines, and the potential...

How a former teenage YouTuber became a leader in the podcast industry. Amanda McLoughlin is the CEO of Multitude and co-host of the podcasts Spirits, Join the Party, and Attach Your Résumé. Amanda joins the podcast to discuss the keys to long-term podcast success, the importance of community, and her transition from being a YouTuber to a podcaster in 2015. She also highlights Multitude’s mission t...

What does it take to manage top names in podcasting and YouTube? Nick Witters is the CEO of Ballen Studios, the new media company best known for the MrBallen YouTube channel. Nick joins the podcast to share his insights on content creation, business growth, and strategic partnerships in YouTube, podcasting, and other media ventures. He recounts his unique career path from the U.S. Air Force to ent...

How can you grow your podcast company in the wake of bigger media companies like Spotify? Joe Cilio is co-founder and CEO of Forever Dog Productions, a prominent podcast production company known for alt comedy. He joins the podcast to share the origins and evolution of Forever Dog, the success of launching shows like Bowen Yang’s “Las Culturistas,” and the company’s shift to video podcasting. Joe...

How can you protect the podcast that you own? Alexia Bedat is a lawyer and partner at Klaris Law, leading its podcast and audio team. She joins the podcast to share her expert insights on the evolving legal landscape of podcasting. Alexia discusses the significance of negotiating clear contracts, especially in the growing areas of video and social media. She and I also explore protecting IP, under...

How do you grow your podcast audience? Tom Webster is a partner at Sounds Profitable and has spent over 25 years researching audio. He joins the podcast to discuss his new book, “The Audience is Listening.” Tom shares his insights into understanding and developing podcast audiences, He and I explore listener behaviors, the challenges of monetizing smaller shows, and what metrics should be looked a...

This week on the podcast, we’re excited to share an episode from The Podcast Advertising Playbook, hosted by Heather Osgood, founder and CEO of True Native Media. In this episode, Heather sits down with Maggie Beyer, Associate Director, Digital Media at Veritone One, to discuss the future of podcast advertising and how emerging technologies are reshaping the way brands engage with audiences. Maggi...

What will Wonder Media Network look like after its acquisition by Acast? Co-founder of Wonder Media Network Shira Atkins joins the podcast to discuss the history and growth of WMN and its acquisition by Acast. Shira discusses Wonder’s early challenges in monetization and distribution and how the company adapted to find success. Shira and I also talk about WMN’s mission of amplifying underrepresent...

What’s in the “secret marketing sauce” for podcasts from Netflix and PBS to hit the top of the charts, reach target audiences, and win coveted awards? Whether you’re interested in launching a podcast or want to scale up your current show’s audience growth strategy, today’s episode is for you. Last month, The Podglomerate co-hosted a special Podcast Marketing 101 webinar with The Webby Awards, the...

Are podcast creators overlooking some business aspects of a growing industry? Ben Riskin, co-founder of Room Tone, joins me to discuss his advisory firm, which focuses on podcasting's business development side. We explore Ben’s journey from lawyer to podcast producer to professional services. He also elaborates on Room Tone’s three tiers of strategy consulting, business development, and project re...

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own CEO and Founder, Jeff Umbro! We’ve all tuned into awkward interviews – maybe the guest wasn’t prepped correctly, maybe the host went too far off-script – either way, they can be entertaining to watch, but when you’re in the hot seat it’s a completely different story. To help make sure your podcast inter...

In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch! Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deuts...

In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance...