Podcast Cafe: Insights from Podcasters for Podcasters

Consistency doesn’t come from motivation, it comes from protected time and real boundaries. I sit down with Ashley Tindall (Solution Integrators) after discovering her on a Dubsado webinar to break down CEO Days: what they are, why they matter, and how they help business owners (and podcasters) stay consistent without burning out. Ashley defines a CEO Day as dedicated time where you don’t do clien...

Sales feels so much lighter when you stop “doing it to” people and start selling  with  them. In this episode, we dig into how your podcast can become a powerful, non-icky sales tool that quietly works for you every single day. Sales expert and host of the  Sales Maven  podcast, Nikki Rausch, shares how guesting on other shows led her to launch her own podcast back in March 2020—and how she’s now...

A successful podcast doesn’t happen by accident—it’s built through intentional planning, clean production, and strategic promotion. In this Espresso Shot episode, I’m breaking down the exact steps I use to produce high-impact episodes for myself and for my clients. You’ll learn why planning is the real foundation of growth, how to record episodes that feel polished without being overworked, and wh...

Owning a business means owning the way you show up, lead, and structure your work behind the scenes. This conversation is a reminder that your systems, boundaries, and fun matter just as much as your offer. Amy Sussex, host of Beyond Your Business (previously You Are Your Business) joins me to talk about what it really looks like to build a business that supports your life—not the other way around...

A full year of conversations, creativity, and caffeine-fueled momentum deserves a moment of celebration. Podcast Café officially turns one, and this episode breaks down what this year has really meant behind the scenes. Over the past twelve months, Podcast Café has evolved into a home for business owners, podcasters, and creators who want to do this work with more intention, momentum, and mastery....

This episode is a must-listen if you want to use your podcast as your  primary  marketing channel. In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO trac...

A podcast is  not a nice-to-have ; it’s a strategic brand asset that compounds over time. Networking pro and PR agency founder Zoe Weisberg Coady, host of  Not Perfect Networking , joins me in the Podcast Café to make the case that a podcast is an essential owned channel for every modern brand. We get into how podcasts fuel thought leadership, strengthen real relationships (not transactional “netw...

It’s the end of October, which means my DMs are full of people asking, “Can you help me launch my podcast before the end of the year?” And while I  love  helping people launch podcasts — it’s my favorite part of what I do — there are a few things you should know if you’re hoping to launch before January 1st. In this episode, I’m breaking down what actually goes into a podcast launch, why the holid...

What happens when you make the show you wish existed—then let it grow with you? Heather Harrington, host of Hot Mess Espresso, joins me in the Podcast Café to get real about mental health, pivoting your niche, and marketing a deeply personal show without burning out. In This Episode, You’ll Learn The origin of “Hot Mess Espresso” and why a memorable, punny brand beats “safe but forgettable.” Pivot...

Your podcast titles might be the reason people  aren’t clicking play . In this quick Espresso Shot, Hayleigh Hayhurst breaks down the biggest mistakes podcasters make with their episode titles and exactly how to fix them so your show stands out in search and gets more listens. In This Episode, You’ll Learn: The 3 biggest mistakes podcasters make with their titles Why your title is essentially an a...

Most podcasters treat their show notes like an afterthought—and it’s costing them downloads. In this Espresso Shot episode, I’m breaking down the biggest mistake I see podcasters make with their notes (and no, it’s not what you think). If your show notes are vague, keyword-free, or written only for current listeners, you’re missing out on one of the most powerful discoverability tools you have. Un...

If you’ve ever been fascinated by manifestation, personal development, or even the art of confident speaking, this episode is for you. I’m joined by my client,  Jen Coffey , former QVC television host and now the voice behind  The Phoenix Podcast . After more than a decade on live TV, Jen decided to create a new platform where she could share her true passions—helping people manifest their dreams...

When it comes to podcasting, facts and strategies are great... but what really keeps listeners coming back is YOU. In this Espresso Shot episode of  Podcast Café , I’m diving into why getting personal with your audience is the fastest way to build trust and loyalty, plus exactly how you can do it without oversharing. Connect with me, Hayleigh Hayhurst: Apply to work with us: https://hello.dubsado....

If you love travel and you love wine, this episode is for you. I’m joined by my client Nick Elliott, host of  Pour & Explore , a podcast all about wine, food, and travel. Nick is a certified sommelier, classically trained chef, and world traveler who believes wine should be fun and approachable—not intimidating or snobby. In this conversation, Nick shares how he blends his passions into a podc...

If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too. In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to...

After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of  Hire Power , to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute ep...

Think your podcast episodes  have  to be long to be valuable? Think again. I’m breaking down  nano learning —short, hyper-focused podcast episodes designed to give your audience one actionable takeaway in 10 minutes or less. You’ll learn: What nano learning is and why it works so well in today’s busy world How short episodes can help you stay consistent without burning out A 4-step framework for c...

Your podcast doesn’t have to stay the same forever—and neither do you. In this episode of  Podcast Café , Hayleigh sits down with Crystal Edwards, host of  Gritty is the New Pretty , to talk about how your podcast can evolve alongside your life, your business, and your identity. From launching a podcast in the middle of a pandemic to hitting pause during major life transitions, Crystal shares what...

Your podcast isn’t a contract you signed in blood, it’s a creative tool that’s meant to grow with you. In this short + punchy Espresso Shot episode, I’m diving into what it really means to let your podcast evolve alongside your business. Whether your offers shift, your audience changes, or your voice becomes stronger, your podcast can (and  should ) move with you, not against you. I’m breaking dow...

This episode is a little different... in the best way. A few weeks ago I threw a party to celebrate 5 years of my business (!!) and set up a mic for my friends, clients, and people I adore to leave me voice messages. What they shared? So sweet, so thoughtful, and honestly, exactly what I needed to hear. You’ll hear their messages, some of my own stories, and a whole lot of love. 💛 Connect with me...

In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up. We talk about how podcasting...

A podcast can be the perfect way to grow your personal brand, but only if you’re starting at the right time. In this quick-hit Espresso Shot episode, I’m sharing what that timing actually looks like and how to know when you’re truly ready to launch. Spoiler: it’s not about having a massive audience, perfect branding, or 52 episode ideas. It’s about  clarity —on who you're talking to, what you&...

Today’s episode is a little different—because we’re celebrating a major milestone… Espresso Podcast Production turns 5 years old! What started as a college podcast project (shoutout Wrestling Winedown) turned into a full-time business that’s helped hundreds of creators launch, grow, and amplify their voices through podcasting. And today, I’m taking you behind the scenes of my journey—from being a...

Ever wondered what starting a podcast could lead to if you just  kept going ? In this episode I sit down with Lauren, host of the  So Can I  podcast and a social media strategist, to talk about how she went from recording her first episode on Zoom to building a podcast-driven brand and community that’s lasted over three years.   We talk about: How Lauren launched  So Can I  after shifting from hea...

I know you want more podcast listeners—because  every  podcaster does. But what you don’t need is another “just be consistent!” pep talk. In this espresso shot episode, I’m giving it to you straight: the 3 most effective ways to grow your podcast without doubling your workload or chasing gimmicks. These are actionable, proven strategies I use with my podcast clients—and they actually work. This on...