Heather Osgood

Podcast Advertising Playbook with Heather Osgood

Business EN ↓ 227 episodes

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Author

Heather Osgood

Episodes

Need Advice? An In-Depth Look at Podcast Advertising 16.07.2019 39:14

It’s not often you come across a veteran in the podcast advertising industry. It’s interesting that Smile, a software company, has yielded the benefits of this amazing medium for over a decade. Join us as Greg Scown, Founder of Smile reveals his tactics and best practices for a successful sponsorship. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.c...

Podcast Advertising - Turning Obstacles into Opportunities 16.07.2019 43:20

Podcast Advertising can be a challenging arena to enter without prior knowledge or experience. In today's episode, we are joined by Rebekah Bek, Marketing Manager for Ahrefs, a software company. She shares her journey of sponsoring podcasts, highlighting her most challenging moments and showing us how converting her challenges into wins has had an incredible impact on their marketing success. See...