Listen on…     The marketing metric breakdown: What’s important to track (& why) I’ll be honest — I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.  Not only is it great to have a pulse on what’s working and what’s not, but […] The post #587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track &#03...

Listen on…     The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA!  Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Ha...

Listen on…     What being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can […] The post #585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul appeared fir...

Listen on…     You can’t do it all: How to work inside your zone of genius and let go of everything else Do you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something […] The post #584: Your Zone Of Genius Misses You: How To Find Your Way Back appeared first on Amy Port...

Listen on…     Use this 5-step process so you never run out of podcast topic ideas again. I can hardly believe it myself, but this is the 583rd episode of Online Marketing Made Easy. That means there have been 583 different episode topics brainstormed, over 50 different pitch meetings with my team, and hundreds […] The post #583: How I Plan My Podcast Topics: A Step-by-Step Batching Pr...

Listen on…     How I’ve become a better listener (& how it’s helped me take a lot of the guesswork out of business growth). I’m going to let you in on a little secret — listening to your audience can make a huge difference when it comes to your business’ bottom line. When you […] The post #582: The Listening Mindset: My Secret For Understanding My Audience Intimately appeare...

Listen on…     It’s totally possible to scale your business without having to hustle harder – here’s how Steph Taylor did it Do you feel like you’re working around the clock in your business? Like if you step away for a few days (or heck, even a few hours), the wheels will come off […] The post #581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Ta...

Listen on…     What I’ve learned about entrepreneurship after experiencing a devastating loss As the old saying goes, life comes at you fast – and it can change in an instant.  My life changed in a big way recently with the passing of my mother-in-law. It was completely unexpected – she went into the […] The post #580: How To Show Up Professionally When You’re Struggling Personally app...

Listen on…     The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day.  With so much changing, it’s […] The post #579: Must-Know Online Marketing Industry Updates & Trends For...

Listen on…     A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We’ve all been there before….  Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really […] The post #578: What To Do When You’re Maxed Out & Ready To Quit With Reb...

Listen on…     The rejection that rocked my world, and what I learned about the way that I cope If you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll. So […] The post #577: Rejection In Business: How I Coped When Things Don’t Go My Way appeared first on Amy Porterfiel...

Listen on…     7 principles you can use to simplify your messaging and scale your business with Dr. J.J. Peterson & April Hawkins Have you heard of the Storybrand Framework?  Created by one of the most brilliant marketing minds of this generation, Donald Miller, the StoryBrand Framework uses the power of storytelling to help […] The post #576: How To Scale Your Business Using The...

Listen on…     Your willingness to start from scratch as a business owner is crucial to finding long-term success — here’s why If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom.  I don’t say that to be negative […] The post #575: Are You Willing To Start From Scratch? Why Your Capacity For Zer...

Listen on…     The step-by-step process I use to create and launch lead magnets – and yours to take! I’ve said it before and I’ll say it again — one of the very first things you need to have in your online business is a lead magnet.  A lead magnet is essential to growing […] The post #574: Steal My Lead Magnet Launch Checklist appeared first on Amy Porterfield | Online Marketing...

Listen on…     Your perceived weakness can actually be your superpower — here’s why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something […] The post #573: What’s Your Weakness? (Hint: It’s Probably Not What You Think) appea...

Listen on…     How AI will actually impact your small business (from the perspective of a small business owner) Does the idea of incorporating AI and tools like ChatGPT into your marketing plan totally overwhelm you?  If so, you’re not alone, sweet friend. Technology is changing in big, big ways — and not only […] The post #572: ChatGPT, AI, & How To Use It In Your Marketing...

Listen on…     The 3 questions I ask myself every time failure comes knocking at my door It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and […] The post #571: Learning To Love The F-Word… Failure appeared first o...

Listen on…     Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketing Have you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES!  I know I’ve been in a pinch before, and one of the […] The post #570: How to Earn Cash For Your Business Without Creating Any Products With...

Listen on…     Sharing something you used to find embarrassing is now the norm — here’s how it can benefit you in business There’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it? While at […] The post #569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkwar...

Listen on…     A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year?  It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, […] The post #568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affilia...

Listen on…     Let go of your employee mindset and start thinking like the entrepreneur that you are Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. […] The post #567: How To Ditch Your Employee Mindset And Think Like An Entrepreneu...

Listen on…     Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie –  there have been […] The post #566: How to Create a Tailored Customer Experience using AI with Stu McLaren appeared fir...

Listen on…     What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me […] The post #565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth...

Listen on…     How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do.  Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the […] The post #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle La...

Listen on…     Why entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes” One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest — this […] The post #563: How To Drop The Guilt When Saying “No” appeared first...