PocketGamer.biz Podcast

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 85th episode of the Week in Mobile Games Podcast. On this week’s show we discuss: - The Xbox leadership changes and what it means for Microsoft's games division. - Pokémon's 30th anniversary. - The UK ASA's decision to issue an enforcement notice on loot box tran...

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 84th episode of the Week in Mobile Games Podcast. On this week’s show we discuss: Scopely's big deal for Pixel Flow developer Loom Games. The January 2026 mobile game revenue and download charts . Matthew Ball's State of Video Gaming 2026 re...

At PocketGamer Connects London, host Peggy Anne Salz sits down with Cameron Simon, CFO at Offroad Games , whose journey from mining in South Africa to “mining” player data in mobile gaming offers a fresh take on sustainable growth. The interview grew out of a chance meeting at a dinner hosted by the Mobile Finance Collective, a new community bringing together finance leaders and founders in mobile...

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 83rd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Supercell's financials and CEO Ilkka Paananen's big blog post focusing on mobile game innovation. The Clash Royale content creator storm. Pokémon and Ma...

Chirag Ambwani, SVP Gaming & Entertainment, Corporate Development & Partnerships at Sensor Tower, discusses the state of mobile gaming, monetization strategies, and the growing influence of AI and non-gaming categories. In this video: Mobile gaming surpasses $90B, with non-gaming apps also hitting record highs Short drama emerges as a fast-growing category, led by former gaming publishers...

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 82nd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Google's AI world-building tech Project Genie and why investors are concerned. Ares Interactive's $70 million funding round . Fire Emblem Heroes' ni...

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert , to break down why sustainable organic growth is built on discipline, not shortcuts. Drawing parallels between ASO and drumming in a metal band, Yevhen explains why teams that treat the app store as a live channel and build always-on systems consistently out...

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 81st episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: What happened to Big Fish Games . Ubisoft's latest job cuts and restructure . The latest controversial AppLovin report. King's launch of daily game Cand...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss insights and takeaways from Pocket Gamer Connects London 2026 on the 80th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Games industry optimism for 2026 and beyond. The state of the UK games industry and the historical lack of government support. The direct-to-consumer revolution...

In this PocketGamer.biz episode, host Peggy Anne Salz sits down with Martzel de Domingo, Head of Global Media and UA at Ubisoft, to unpack the tricks and traps marketers need to watch as measurement evolves and last-click attribution stops telling the full story. Martzel also shares how Ubisoft approaches measurement for large mobile IP launches like Rainbow Six Mobile and The Division Resurgence,...

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle, and deputy editor Paige Cook talk through the latest games industry news on the 79th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: - What's in store for Pocket Gamer Connects London on January 19th and 20th! - Playtika's latest round of layoffs across the company and the role of AI. - Deep...

For the latest episode of the PocketGamer.biz Podcast, we got the chance to go deeper into the Angry Birds story. We chat with three experts on the matter about the big spin-offs, and get lessons from the key marketing beats with three experts on the matter. Pascal Clarysse is a long-time industry marketing expert, who is now the CEO and founder of Big Karma. He has literally written the book on A...

PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle, and deputy editor Paige Cook talk through the latest games industry news on the 78th episode of the Week in Mobile Games Podcast. On this week’s show we take a look what 2026 has in store for the games industry, covering: - The AI revolution. - The unexpected consequences for gaming from global political tensions. - The contin...

Retargeting isn’t a tactic anymore—it’s a must-have. In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond. From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift,...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 77th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at the biggest trends of the year. We cover: 2025 market data from Newzoo and the world's highest grossing games, most downloaded titles, and top publishers, per AppMagic estimates. Chin...

In this PocketGamer.biz episode, Peggy Anne Salz sits down with Lemon Choi (founder of HyperJoy and author of Lemon Game Talks) to unpack the rise of WeChat mini games in China and what this “mini game Gold Rush” means for studios in Vietnam and the West. What mini games really are – a no-download app store inside super apps – and why frictionless UX, instant play and social sharing are driving ex...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 76th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Netflix and Paramount's battle to acquire Warner Bros. Claims by the Netflix co-CEO that the streaming firm didn't attribute any value to Warner Bros. Games in the deal. Duolingo...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 75th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: What happened at the Wiggin Games Summit, with insights on games market definitions, mobile industry challenges, and how developers are using AI. How Pikmin Bloom blossomed to $100 milli...

Nick Button-Brown has helped shape some of the biggest forces in gaming. In this PocketGamer.biz episode he joins us to break down what it really takes to build a sustainable studio, raise smart money, and strengthen the UK’s position as a global games powerhouse. From leading global teams at EA to helping Improbable scale to a $600M raise, guiding Sensible Object through its sale to Niantic, and...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 74th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Why Ubisoft's financials were delayed and Tencent's strange deal for Vantage Studios. The Roblox CEO's car crash interview on child safety. The big IPs making their way to mo...

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 73rd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: - Takeaways from RovioCon and Slush, including data and insights on generative AI in game development, European tech regulation, the rise of non-gaming apps, investment challenges, and h...

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 72nd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Our investigation into how Epic and Google plans to police how the top grossing mobile games monetise on Android and exactly who the newly proposed Play store policies impact. The Top 30 MENA Game Makers . Playtik...

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Google and Epic's new proposals that seek to shake up how developer's monetise on Android. The top grossing and most downloaded mobile games on mobile in October 2025. PUBG Mobile's dramatic fall. Pokémon Trading...

PocketGamer.biz head of content Craig Chapple talks through the latest games industry news on the 70th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: - Supercell's decision to shut down Squad Busters. - Google Play's changes in the US to enable alternative payment methods. - Our interview with Fingersoft and the soft launch of Hill Climb Racing 3. - Lay...

How do you build a brand that parents trust and kids love— and scale ad creative to 70+ tests without burning out your team? Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok’s success—...