PocketGamer.biz Podcast

According to Ray Gregory (Founder/CEO) and Noah Rosenfield (CMO) of One Ton , the more solutions in a game, the better. Peggy Anne Salz journeyed to the cowboy-hat-clad pair at PGC London 2023 to learn how they are lassoing in a new era of puzzle games. In One Ton's beta game, Addagrams, players are encouraged to make different anagrams than their fellow users—a 180 from traditional word puzzl...

What if you could predict what players need, personalize pricing and generate more revenue in the process? This is the sweet spot where Assetario is staking its turf, and enabling publishers to predict LTV with high certainty. Peggy Anne Salz meets with Assetario’s CEO, Matej Novak , to learn more about the B2B machine learning engineer that partners with gaming leaders like Century Games to raise...

Want to improve your user experience, develop relationships with major brands, and significantly increase your ARPDAU? Odeeo has got you covered. Peggy Anne Salz chatted with Odeeo Co-Founder and CEO Amit Monheit at PGC London 2023 about how the company's audio ads delivered 5-15% incremental ARPDAU uplifts to studios Superfine (previously Gamejam Co) and TapNation . Amit says in-game audio ad...

Someone get Ezra Regev and Isacc Goldenberg a crystal ball because they are on fire predicting the marketing future. The co-founders of PlayBatch chat with Peggy Anne Salz in this episode to explain how their hybrid-casual games studio foresaw Apple’s privacy changes and built their game and company structure accordingly. PlayBatch’s latest game, University of Magic, combines a larger merge game w...

With probabilistic matching coming to a close soon, marketers must start testing ad campaigns focusing on contextual signals and first-party data. Our co-host, Peggy Anne Salz, reunites with Philip Gontier , Chief Revenue Officer at Smadex and the “Godfather” of mobile advertising, in this episode to learn how the DSP is leading the charge in privacy-centric advertising and landing 500 million dai...

Our host Peggy Anne Salz brings us another on-the-ground interview this episode as she chats with Playstack’s CMO, Harriet Hughes . The two get honest about the decision to work with a publisher and how developers can find the right one. Harriet says that a publisher’s job is not to take over the game but to make the community as excited for release day as the developers are. She shares how Playst...

Creative is king, and Luis Leon is here to tell you how to deliver killer content on a budget. Peggy Anne Salz is on the ground in this episode with Luis, Head of Creative Business Development at Creadits , a production platform for performance marketers. Luis says Creadits is a "creative partner, not a creative agency." The company strategizes with studios, advising them on what is working now in...

2023 is the year to perfect your live ops, and Leanplum is here to help. This mobile marketing platform simplifies multichannel campaigns to increase customer engagement and surpass revenue goals. Peggy Anne Salz linked up with Yeshas Nakshathri , Head of Partnerships at Leanplum, to discover how the platform helps renowned companies like Big Fish Games and MobilityWare exceed their expected reven...

We're going back to basics in this episode. This week we chatted with Thomas Jonasson , Head of Publishing at Gold Town Games , about how his small Sweedish studio perfects quality game design and development. Throughout the episode, Jonasson shares a psychology trick that helped boost the company’s live ops, resulting in a 20-70% game revenue lift; what developers can learn from e-commerce; and h...

Despite a market valuation of nearly two billion dollars worldwide, many people still view gaming as a pastime with little social or cultural value. Tiltify is here to change that belief. In this episode, we meet Tom Downie , UK Charity Manager of Tiltify, a livestream and digital fundraising platform, who says the games industry is actually a community-centric space bursting with people who do go...

Our host Peggy Anne Salz is on the ground at PGC London 2023 again this episode, where she chats with two experts in live ops and trend analysis. First, we meet Alex Haley , Principal Games Operations Manager at Product Madness , one of the largest mobile game studios in the world. Alex shares a live ops crash course and the strategy that helped Product Madness host over 600 in-app events last yea...

Pocket Gamer Connects London 2023 was Steel Media’s biggest event yet, with over 2600 attendees and 1200 companies attending the leading mobile gaming industry conference. Our hosts, Peggy Anne Salz and Brian Baglow, recap “wow” moments from the show with the “PG Tribe” of Chris James (Steel Media CEO), Dave Bradley (COO), and Daniel Griffiths (PG.Biz Editor). This game-loving group also weighs in...

In a fast-paced and wide-ranging discussion, co-hosts Brian Baglow and Peggy Anne Salz speak to the companies which are helping developers offer a flawless user experience from start to finish, with a focus on keeping players happy (and playing the game). Brian is joined by Eric Vermillion , the CEO of Helpshift, Peter Gerson , a Senior Manager with Keyword Studios, KatanaAI’s Technology and Sales...

Want a winning formula to pick your winning ad creative and streamline your A/B testing? In this episode of the PocketGamer Podcast, our hosts Brian Baglow and Peggy Anne Salz chat with Trailmix’s Senior UA Manager Philippa Layburn on how she is changing the ads playbook with constant creatives analysis. Part of her secret: think outside the box and measure success using a metric blend that makes...

Building and maintaining a great game doesn't require a big budget. Take it from Larry Hsieh , Principal Product Manager at MobilityWare . In this episode, Larry joins our partners in crime, Peggy Anne Salz and Brian Baglow, to share his tips and tricks on engaging and retaining users through customized events and live ops. By capitalizing on Santa, building scalable tools, and designing a flexibl...

The global games market is becoming ever more competitive, with increasing numbers of developers, publishers, and games all vying for attention. In such challenging market conditions, how can game creators make sure that their hard work and creativity is supported by a robust launch strategy? To answer this question and more, the PocketGamer.biz team spoke with Jen Lui, Senior Product Manager at G...

The PocketGamer.biz podcast is back with a bang - with a whole new team on board for the journey! We welcome on board two of the new PG.biz editorial team, in the shape of Iwan and Lewis, who join Brian to talk about their experience so far in the world of mobile games. As former console and PC gamers, how are the team finding the world of hybrid monetisation, alternative app stores and hypercasua...

Welcome back, podcast pals. Our deep dive into development continues in this episode as we talk to the entirely excellent Riley Andersen , the CEO of Umami Games. Umami is an indie development studio in Copenhagen in Denmark, which has established an enviable reputation in the hypercasual market. The creator of hits such as ABC Runner, Umami describes itself as a ‘metrics-driven’ studio which valu...

In this episode of the PG.biz podcast, we explore the reality of building and running a mobile games studio with the wholly awesome Jackie Jin . Jackie is the founder and CEO of Squid Games , a casual games studio based in the Bay area. From design and development to monetisation and recruitment, Jackie and Brian discuss the challenges and opportunities for the studio and developers worldwide. In...

Welcome to season two of the PocketGamer.biz podcast , your porthole into the ever-growing world of mobile games. Things move pretty quickly in mobile. From the explosive growth of hypercasual to the deep monetisation of more traditional role-playing games, the sheer scale of the market means there's something out there for everyone, whether they're using a $20 Android or a $1,000 iPhone.  An...

Hello world! Welcome to episode six of the PocketGamer.biz Podcast, your regular round-up of the world of mobile gaming. In this episode, we have a world exclusive chat with the ‘supergroup’ studio Original Games . Founded by veterans and executives from Machine Zone and Rovio, the developer has just raised a significant amount of money and plans to take their merge game mechanic into the big time...

Welcome to episode five of the PocketGamer.biz podcast. This is our regular roundup of the global mobile games market, and deep dive into the issues that matter to you, whatever your role and wherever you are. In this episode we’re talking about the current key trends in the games market. Apple, Epic, China. Lawsuits, launches and limitations. Is the app store opening up? Are restrictions on gamin...

Welcome to the world of tomorrow! Yes on episode four of the world’s favourite PocketGamer.biz podcast - and that’s official - we’re looking at the future of mobile games. In this show we’re talking about the current key trends in the games market. More mergers, more acquisitions, more money. New studios and new games hitting that incredible billion mark. Whether it’s in dollars, or downloads, tha...

Greetings and salutations, people. Welcome to episode three of the PocketGamer.biz podcast, the premier audio periodical for the global mobile games market. In this episode, the PocketGamer.biz team discuss the winners of the recent Mobile Games Awards, the news that two major ‘media’ companies are moving into games, and the troubling news that one of the world’s largest games publishers still can...

Welcome back. Yes, it’s the second episode of the still new, but already legendary PocketGamer.biz podcast, which has already been rated one of the top 50 mobile games podcasts, by the editorial team of Pocketgamer.biz. In this episode Brian and Jon discuss the growing value of funding deals within the global games market, the ongoing phenomenon which is Pokemon Go and the world’s top 50 mobile ga...