Playbook For Amazon

Today’s episode we are going through the do’s and do not’s of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There’s so much that goes into crafting compelling copy on your listing, and it’s worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings opt...

Our client success team at TurnKey have talked to hundreds of Amazon sellers, all with pain points keeping them from reaching their sales goals on this platform. While each situation is unique, there are common threads that unite Amazon sellers and today’s episode is chatting with a member of our Client Success Team, Jessica Dahlquist. She’s sharing what these common pain points are, w...

Today on the podcast, Jeff is sharing about why it’s important to invest in self-education. Many are over the idea of buying courses, but we’re here to share why courses are the best investment you can make in your business. Minute Markers : 2:40- Why buying a course gives you more motivation 3:18- How courses can save you time 5:05- How courses can help you build team unification 7:28...

Today our guest is the incredible, Ezra Firestone. Ezra has helped online sellers around the world to make pivotal changes in their marketing and strategy to drastically change their business. We are talking about some of those strategies today, that apply not just to Amazon, but  to your website as well. It was a great interview, but there was so much more to say. Be on the look out for Part 2 in...

Today on the show we are talking about making the most of Amazon holiday sales in Q4. Epic sales in Q4 don’t happen by accident. It takes planning, intention, and strategy to achieve chart topping sales, and Jenna Lieber from TurnKey Product Management is chatting with Jeff today about how she is helping clients prep for Q4. Are you doing the strategies she mentions? Minute Markers: 1:50- Wh...

Today we are talking how to get customer reviews. The landscape of Amazon has changed dramatically when it comes to getting reviews and remaining compliant, but never fear, we are here to offer you tangible strategies to get more customer reviews on your listings. Jeff is chatting with TurnKey Client Manager, Jenna Lieber, about how she is helping her clients everyday in their pursuit of more revi...

Today’s episode is with Bradley Sutton of Helium 10. He’s a massive seller who has launched over 400 products on Amazon. His selling success got him noticed by Helium 10, and now he works with them to help companies to really thrive on Amazon. Bradley shares very graciously about his selling experience and a few strategies that have really been game changers for sellers. It’s an...

On today’s episode of the podcast, Jeff is sharing all about Amazon’s Seller Fulfilled Prime option, which is the perfect fulfillment option for some businesses who weren’t a perfect fit for FBA. He walks you through who SFP is good for, how to sign up, and more. Do you use SFP? Minute Markers: 1:35- Why we recommend FBA for most products 2:15- Reasons FBA may not be a good fit f...

We’re so excited to announce that on this episode of Playbook for Amazon, Jeff sits down with one of his most influential mentors and a future Cleveland Indian’s owner, Ryan Moran. Listen to Jeff pick his brain and ask him questions about his backstory, his wisdom, wins and losses, how to thrive on Amazon and so much more! Grab a pen and a piece of paper because you won’t want to miss out on this...

  Summary: With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding!  Minute Markers...

  Summary: No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s C...

Are you overwhelmed with the amount of work on your plate? Do you feel like there’s never enough time in your day? Trust me, we’ve all been there. In this episode of Playbook for Amazon, Jeff will walk you through how to create a Standard Operating Procedure to run an effective business. Never spend another hour working on those time sucking tasks. Listen here.    Minute Markers:  Identifying...

In this episode of Playbook for Amazon, Jeff, founder of TurnKey Product Management, talks about the necessary steps you need to take before pouring a bunch of money into Amazon Ads. If your listing isn’t fully up to snuff, driving traffic through paid ads won’t result in higher conversions. All the principles discussed in today’s episode can be replicated into any paid media ads, such as Facebook...

In this episode of Playbook for Amazon, Jeff, shares three easy to implement strategies on how to study your competition and use it to your advantage! As you grow your brand on and off Amazon, you will learn how competition within your niche can be a good thing. You don’t want to reinvent the wheel, there’s never just one winner, everyone can win in the game of Amazon!  Minute Markers:  Learning f...

Product Videos are becoming more and more important when it comes to converting customers on your sales pages,  and if you aren’t utilizing it yet it’s time to make it a priority! In this episode of Playbook for Amazon, Jeff discusses product videos that sell! There are 3 different types of videos you can create with any budget: Do it yourself, slideshow video, and commercial grade videos. Take a...

In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook.  Ask yourself this…If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When was the last time you looked at your conversion rates? It’s easy to get caught up in the nitty gritty and let your listing go. What...

In this episode of Playbook for Amazon, Jeff shares his tips on how to maximize the sales and increase traffic on the biggest day of the year… AMAZON PRIME DAY! Whether you think it’s too late to take advantage of Prime Day, you are still able to apply these TurnKey tips to future national holidays. Happy listening!  Minute Markers:  Back Story of Amazon Prime Day- 1:30 How to Turn Promotion...

In this episode of Playbook for Amazon Podcast, Jeff discusses the do’s and don’ts of selling your business, and the painful lessons he learned while selling his 2 businesses. Whether you’re looking to sell you business in the near future, or if you haven’t yet considered this option,  this podcast episode will open your mind to creating a bigger impact on the world with your business and how to g...

In this episode of  Playbook for Amazon, Jeff shares his $3 Million dollar case study with us! When TurnKey started working with this small coffee company they were struggling to make ends meet, only making about $10k a month on Amazon. Less than a year later, they were surpassing $300k a month in Amazon sales! Want the insider information on the actionable steps Jeff and his team took?  Listen in...

In this episode of Playbook for Amazon Podcast, Jeff interviews Kevin Liang, a 26 year-old entrepreneur who shares about his journey owning multiple brands and selling over 7-figures. What strategies worked best for Kevin? What is he doing today and how did he scale his business?  Kevin shares with us his best tips for Kickstarter campaigns, creating an email list, and hiring a rockstar Amazon tea...

A Quick Note From TurnKey: In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply: Leverage social media, email lists, etc. i...

https://turnkeyproductmanagement.com/wp-content/uploads/2019/09/TK-Episode-1-Backstory-NEW.m4a Summary: In this episode of  Playbook for Amazon, Jeff, Founder of TurnKey Product Management shares his biggest lessons and failures that helped him lay the foundation for building his successful business. Jeff shares with us the best advice he has been given by his good friend Ryan Moran, along with ad...

Welcome to the podcast. We are so glad you’re here. On the Playbook for Amazon Podcast, Jeff Lieber, Founder of TurnKey Product Management, will be sharing his best tips, tricks, and strategies for growing your business on Amazon. He’ll also be talking to major thought leaders and influencers in the e-commerce space, and you’ll be able to learn from their business journeys. Be su...