PlayAbly Podcast: Gamifying E-commerce for the Future

Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast , we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification . From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John shares how game mechanics—built on behavioral psychol...

DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off —and why the solution isn’t squeezing ads into games, but instead bri...

In this episode of the Playably Podcast , co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom . What does Flappy Bird have in common with high-fiber candy brands? More than you think. We explore how platforms like Unity and Shopify democratized access—lowering the barrier to entry while floo...

Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna Cowit In this episode of the Playably Podcast , we sit down with Shauna Cowit, founder of Brella Shoppe , to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically optimistic" mindset helped her create a de...

Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse. Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, reduces bounce rates, and increases dwell time—key...

Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage strategies like customer loyalty programs and eco...

In this episode of the Playably Podcast , we sit down with Ivana , founder of Playfield , the pet accessories brand behind the viral Bailey Kit . We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences. We also discuss the Playfield x PlayAbly partnership and how we worked tog...

What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies and interactive ecommerce quizzes , we dive into how...

In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including: Insights from showcasing shoppable games and engaging with industry leaders. Behind-the-scenes moments, from assembling our booth to memorable conversations. Key takeaways...

Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky." We explore: 🎯 Why bounce rates remain high despite advancements in eCommerce. 🧠 The psychological and behavioral drivers behind eng...

What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun. In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse card!) to simple rules that stick in our brains...

Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%?  Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks. In this episode, we unpack: 🎡 Why spinners are the digital equivalent of a rigged carnival game 💡 How brands ca...

What do Taylor Swift’ s Eras Tour and ecommerce gamification have in common? Turns out, everything . In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences. We explore: 🎤 The gamified strategies behind the Eras Tour’s massive success. 🎮 How fan-created games and...

In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies , we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights. We discuss the psychol...

In this episode of the PlayAbly podcast, we’re joined by Seema, PlayAbly’s Head of UX and Game Design. Seema works directly with customers to help them shape the games and interactive experiences that boost engagement. Today, she shares insights into balancing client ideas with best UX practices, designing games that work for different customer personas, and solving specific business challenges th...

In this episode of the PlayAbly podcast, I’m joined by Playably CEO and founder John Chaeg to dive into the transformative power of AI and personalization in the e-commerce industry. John shares insights from his extensive experience building companies focused on personalization, discusses how AI is being used to enhance the customer journey, and explores the importance of empathy and authenticity...

In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads . With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful connections with customers this season. Learn how ga...

In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can leverage ecommerce gamification and incorporate gam...

Black Friday Episode 1 of a 3 Part Series In this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out this season and why creating an experience beyond...

In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, such as gamification quizzes and int...

In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap , we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping experiences, while Angelo reflects on how PlayAbly’...

In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts can give you the flexibility and conversions you nee...

In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrating platforms—especially when moving from WooComme...

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short. Disco...

In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in a...