Plant Powered Business: Strategies to Grow Your Positive Impact

We’ve all been there, wishing something existed to make our experience better, easier, or even more delicious. Fast forward and, more often than not, we’re left kicking ourselves…wishing we would’ve built the solution first. Not Tasha Orumbie. She saw a massive hole in the vegan patty market, and the answer was simple: she needed to make something better herself. In this episode, Johanna and Briea...

How do you write an About page that builds trust, communicates your values, and makes the right people want to support your business? In this copy critique episode, Johanna and Brieanah critique 5 real About pages from vegan and purpose-driven brands to uncover: why some About pages instantly build trust how storytelling makes brands feel human and memorable how ethical brands communicate their va...

This month Brieanah and Johanna are getting into something they've been sitting with for a while: artificial intelligence. As business owners who care deeply about people and the planet, they've had to ask themselves some hard questions: 🌱 Is it ethical? 🌱 What's the environmental cost? 🌱 And can it actually serve a mission-driven business without compromising what it stands for? Sp...

In this episode of Plant Powered Business, Johanna and Brieanah reflect on the transition from winter to spring. They talk honestly about winter as a season of introspection and lower energy, and about the pressure entrepreneurs often feel to keep producing and growing no matter what. They also explore a gentler way of moving into spring, focusing on small steps instead of rushing into action. In...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, we sit down with the legendary Victoria Moran — author of 14 books, founder of Main Street Vegan Academy, podcaster, speaker, filmmaker, and 2024 inductee into the Vegan Hall of Fame. Victoria has been a steady, compassionate voice in the vegan movement for decades. You can learn more and connect with Victoria here...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah reflect on 2025 and talk about what they are carrying into 2026. They share openly about a year that felt heavy, slow, and challenging at times, and how they kept going through it. The conversation explores what it looks like to move through hard seasons without forcing optimism or pretending e...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah sit down with Cheryl Moss — ethical vegan, children’s book author, and host of the Better Life for Animals Podcast — to explore how storytelling can spark compassion and move the animal protection movement forward. Cheryl has dedicated her platform to amplifying sanctuaries, advocates, and chan...

What works (and what doesn’t) in vegan ads? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact , Johanna and Brieanah critique ads from five vegan brands and share what you can learn from them. Whether you're gearing up for end-of-year promotions, planning for Veganuary, or just want to learn to create better ads, this practical episode is for you. (It’ll also help...

Reclaim your health and prevent or reverse chronic disease. In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact , Johanna and Brieanah sit down with board-certified nutritionist, speaker, and author Terri Chrisman. Terri has spent years empowering people to reclaim their health and prevent or reverse chronic disease. Now, with her book Fabulous Health: A Simple Plan...

Is your copy moving people to take action - or leaving them scrolling past? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact , Johanna and Brieanah do live copy critiques of two vegan businesses: 🌿 Kind of Wild Wines : a vegan, organic wine brand. We break down their sales emails, content emails, and landing pages. 🌿 Main Street Vegan Academy : a long-running ce...

Feeling stuck or disconnected from your business this summer? You’re not alone, and you don’t need to power through it alone, either. In this episode, Johanna and Brieanah get real about the  summer slump  many vegpreneurs face when momentum slows, motivation dips, and self-doubt creeps in. They share the behind-the-scenes reflections, stories from their own experiences, emotional highs and lows,...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah speak with psychologist and author Dr. Angela Crawford. For her new book The Vegan Transformation , Angela interviewed 75 vegans across 26 countries, discovering how going vegan often leads to deep emotional, psychological, and even spiritual shifts. In this conversation, we talk about: The ide...

Have you ever struggled to stand out online, while staying true to your values? Have you hesitated to share certain parts of your story because they didn’t feel “professional enough”? You’re not alone. And this episode is for  you . To celebrate two years of Plant Powered Business (yay!), Johanna and Brieanah unpack one of the most misunderstood tools in your business toolkit:  brand voice . You’l...

Are you sitting on an idea for a new offer but not sure how to bring it to life—or worried it’s too messy to share yet? In this episode of Plant Powered Business , Johanna and Brieanah take you behind the scenes of their own businesses as they turn fresh ideas into purpose-driven offers. We’re sharing it all—from the excitement of the initial idea, to the messy middle (full of questions and doubts...

Is activism separate from business, or can the two work together to create real change? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact , Johanna and Brieanah sit down with Karry Hedberg, CEO of Vegefirma and organizer of Vegemessut, the biggest vegan food event in the Nordics. Karry’s journey spans nearly 30 years, from grassroots activism and factory farm inves...

Is your website helping you sell your ethical products or services, or is it accidentally confusing visitors or even driving them away? In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah do a live website critique of This Is Not a Game, the world’s first vegan tabletop gaming brand. Whether you run an e-commerce store, a vegan business, or simp...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Brieanah and Johanna explore everything you need to know about integrating AI into your business and life. From practical tips and tricks to key concerns to keep in mind, this episode is packed with insights you won't want to miss! But that’s not all—Brieanah and Johanna are continuing the conversation in...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah are joined by special guest, Mitali Deypurkaystha. Mitali helps B Corp founders, ethical business owners, sustainability practitioners, and social entrepreneurs put their mission, movement and message on the map, so together the...

In this inspiring wrap-up episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah celebrate wins, reflect on challenges, and share actionable tips to help you enter 2025 with intention and energy! 🎉 Whether you’re celebrating a milestone, navigating change, or looking to set your vision for the new year, this episode is packed with inspiration, relat...

Your money mindset can make or break your entrepreneurial journey. But, few people realize your relationship with money will grow and change with you, if you let it. (And that's where the magic starts!) In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, the hosts dive deep into how their own money beliefs evolved through their entrepreneurial journeys. They share a...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah help you make sense of email marketing. As you know, email marketing is one of the best ways to build a genuine relationship with your audience and create raving fans. In this episode, you’ll discover three brands whose emails t...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, hosts Johanna and Brieanah sit down with David Pannell, co-founder of Vegan Business Tribe, to dive deep into the journey of vegan entrepreneurship. Whether you're a purpose-driven entrepreneur or simply curious about the intersection of business and activism, this episode is packed with inspiration and practical a...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about leveraging the power of landing pages. Once your compelling ad sparks enough curiosity to stop the scroll and get that click, the user will usually be directed to a landing page. Landing pages can be leveraged for a m...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact, Johanna and Brieanah discuss two foundational marketing concepts to help you conduct effective market research and build your unique customer avatar. You’ll learn: 🌱 What market research is and how it can shape your business decisions. 🌱 Why understanding your customer avatar is key to creating content that will...

In this episode of Plant Powered Business: Strategies to Grow Your Positive Impact (formerly Plant Powered: Conversations That Sprout Ethical Change), Johanna and Brieanah talk about creating compelling ads. Your ads are often the first touchpoint between you and your dream audience, so it’s crucial to make that first impression count. Especially if you run ads on social media, you want your ad to...