Pipeline Visionaries

This episode features an interview with Josh Todd, CMO of Mindbody, the leading technology platform for the wellness industry. Josh is a two-time CMO with 20 years of strategic and tactical experience in key marketing leadership positions, including eight years at Constant Contact, where he led an aggressive customer-acquisition strategy that propelled the company from 50,000 to more than 600,000...

This episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an approximate valuation of $9B.  Prior to Procore, Jim held numerous senior leadership roles across 8 years at Salesforce, including leading the launch for major product rollouts of Salesforce Platform and Sa...

This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B. Jay is a two-time CMO with more than 20 years of experience developing high-performing marketing teams, and previously held leadership roles at GE, American Express, and PayPal. In this episode, Jay walks us through the ins and outs of partner marketing, growing...

Key Takeaways Don’t sweat the numbers, sweat the quality. All B2B marketing teams should consider hiring a great demand gen person that knows Google ad words as an early hire. To make an event that drives pipeline, you must define your audience as narrowly as possible. Quotes “To make an event that drives pipeline, I think the most important thing is to define your audience as narrowly as possible...

Key Takeaways SEM and SEO have to work together. You can’t just appeal to the rational side of your audience. You have to also appeal to the emotional side as well. People forget how video humanizes marketing through the “show” aspect of the “show don’t tell” side of marketing. Quotes “Nobody sees through BS faster than another marketer. There's a level of transparency, honesty, and integrity that...

Season 1 of Demand Gen Visionaries featured luminaries at some of the world’s most innovative companies like Salesforce, Slack, and Google who shared strategies, insights, and ideas for maximizing sales pipeline amidst a shift to an all-digital world. And we’re just getting started. Tune in to the premiere of Demand Gen Visionaries Season 2 on June 8th. We’ve got some heavy-hitters and master mark...

Key Takeaways Most boards don’t have marketing leaders, but all boards have operators (GMs, CEOs, etc.) and successful ones have an understanding of marketing. If trends continue, more and more CMOs will become CEOs CMOs and CROs should be locked at the elbows Quotes “I believe what separates the sales leaders from those who stay as CROs, to those who go on to become general managers or CEOs is ac...

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series...

This episode features an interview with Susan Ganeshan, CMO of Granicus. Susan is a multiple-time CMO with an impressive 25-year marketing career that includes leadership roles at Clarabridge, newBrandAnalytics, and Deloitte Consulting. On this episode, Susan discusses the unique challenges and opportunities that come with selling exclusively to government entities. She also expands on her career-...

This episode features an interview with Jamie Domenici, CMO of LogMeIn, a pioneer in remote work technology that has become one of the world’s largest SaaS companies. Prior to LogMeIn, Jamie spent ten years at Salesforce, serving in various marketing leadership positions including Global Senior Vice President of Customer Adoption, Marketing and Business Development. On this episode, Jamie shares h...

This episode features an interview with Christelle Flahaux, Vice President of Marketing at FortressIQ, a pioneer in the burgeoning field of process intelligence. Christelle is a seasoned professional drawing on two decades of experience in marketing, including senior leadership roles at some of the tech industry’s most recognized and fastest-growing B2B companies. Prior to joining FortressIQ, she...

This episode features an interview with Naman Khan, CMO of Zeplin. Naman is an accomplished marketing leader with experience across B2B and B2C marketing and sales at some of the largest companies in the world. Before joining Zeplin, he served as VP of Marketing at Dropbox, VP of Product Marketing at Salesforce, and held marketing leadership roles at Microsoft and Autodesk. On this episode, Naman...

This episode features an interview with Dave Dabbah, CMO of CleverTap, the leading AI-powered customer engagement and retention platform. Dave has been leading high growth marketing teams in Silicon Valley for the past 20 years. Prior to joining CleverTap, he led marketing at Agora, and he currently serves as an advisor and board member for several Silicon Valley startups. On this episode, Dave de...

This episode features an interview with Len Fischer, Senior Vice President of Demand Generation at Okta. Len leads the team responsible for creating and accelerating Okta’s pipeline through campaign management, field marketing, partner marketing, and digital marketing efforts. Prior to Okta, Len was Executive VP of Marketing at BDNA, and held key leadership roles in marketing and sales at Informat...

This episode features an interview with Lynne Capozzi, CMO of Acquia, the leading cloud platform for building, delivering, and optimizing digital experiences. Lynne is a multiple-time tech CMO who first served as Acquia’s CMO in 2008, before leaving in 2011 to pursue nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth. On t...

This episode features an interview with Marie Gassée, Vice President of Growth at Confluent, the enterprise event streaming platform provider that garnered a $4.5B valuation last year.  Prior to Confluent, Marie served as Senior Director and General Manager of the Online Sales Business Unit at Box, and she holds an MBA from Stanford Graduate School of Business. On this episode, Marie discusses the...

This episode features an interview with Esther Flammer, Vice President of Demand Generation  and acting CMO of Conga. Esther is a senior marketing executive with nearly 20 years of B2B and agency experience in SaaS, high-tech, and non-profit sectors. Her dynamic leadership has driven success at high-growth B2B technology companies like Conga, Convercent, and Return Path. On this episode, Esther di...

This episode features an interview with Rachel Thornton, Vice President of Worldwide Marketing for Amazon Web Services, the comprehensive cloud computing platform that powers hundreds of thousands of businesses in 190 countries around the world, and is on track to surpass $51B in revenue in 2021. Rachel is a true Demand Gen Rockstar, having been hailed in the press as “Captain of the B2B Marketing...

This episode features an interview with Joanie Wang, Director of Marketing at Expensify Since joining in 2014, Joanie has helped grow Expensify into the most recognizable expense management platform in the space, spearheading the launch of some of the company’s biggest marketing initiatives. She has been named one of the Top Women Leaders in SaaS and one of the accounting industry’s Top 20 Influen...

This episode features an interview with Robin Daniels, CMO of Matterport. Robin has built an impressive two-decade career at industry-defining tech companies across the US and Europe, previously serving as CMO of WeWork and in leadership positions at LinkedIn, Salesforce, and Box. He joined Matterport in early 2020 to lead worldwide marketing strategy at a time of rapid growth for the company.  On...

This episode features an interview with Grant Johnson, CMO of Emburse. Grant is a four-time tech CMO with 20+ years of success in scaling marketing operations and building profitable global businesses. He was brought in last year to lead the group of six travel and expense management software vendors that came together as Emburse to challenge the industry incumbent.  On this episode, Grant discuss...

Check out this open Demand Gen Leadership role at SurveyMonkey! This episode features an interview with Leela Srinivasan, CMO of SurveyMonkey. Leela joined SurveyMonkey in April 2018 to lead all marketing functions including brand strategy, growth marketing, product marketing, and communications. Previously, she served as Chief Marketing Officer at Lever, VP of Marketing at OpenTable, and Director...

This episode features an interview with Vidya Peters, CMO of Marqeta. Vidya is widely recognized as one of the top leaders in Financial Technology, and joined Marqeta in 2019 after previously serving as CMO of MuleSoft, which she helped scale into one of the most successful and fastest growing public enterprise software companies.  On this episode, Vidya discusses the most important elements of se...

Find all the information online at www.qualified.com/podcast/uncuttable Every week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success.    In each episode, we ask our marketing leader guests which three areas of investment are most i...

Find all the information online at www.qualified.com/podcast/uncuttable Every week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success.  In each episode, we ask our marketing leader guests which three areas of investment are most imp...