Pilates Business Podcast

Being a business owner is not a linear path. There are twists and turns along the way - some are gifts and some are not but one things for sure, apaptabulity is the name of the game if you want to continue to grow into your success. Today I’m joined by one of the most talented teachers i know, she’s a smart business owner and I’m lucky enough to call her a friend. Victoria torrie capan is here tod...

Every studio owner has to create an effective marketing strategy in order to attract, nurture, and retain clients. 🙌  But what many studio owners don’t realize is that minor changes to how you implement your marketing strategy can result in big boosts to your revenue. 💸 In today’s episode of the Pilates Business Podcast, you will learn 3 subtle, but very powerful changes you can make to your mar...

How do you get freedom and flexibility in your business? My guest today has figured it out! Kim Casto is the owner of Bodylines Pilates in MA and a studio owner of 15 years and she’s sharing all abou her journey in business and exactly how she plans her marketing… up to 6 months ahead. Yes - you read that right! Listen in to learn: The exact process she uses step-by-step How she integrates themes,...

As a boutique fitness studio owner, you want your schedule packed, every class, every day. That’s how you bring in revenue, right? When you are wearing all the hats inside your business, this can be a challenging task to say the least.  The pressure mounts even more when you employ a staff of teachers who count on consistent class attendance to earn the income they need to support themselves and s...

John Briggs is the founder of Incite Tax and the author of Profit First For Microgyms . His theme is, "The IRS Sucks", believing that business owners should keep more of their money to build long-term wealth. In this episode of The Pilates Business Podcast, he shares his best insights on cash flow management. He is on a mission to help boutique studio owners like you increase their take...

📱Social media📱 can be an absolute beast to manage. Many studio owners feel overwhelmed by it or have such a strong dislike for dealing with it that they end up outsourcing it at significant expense. 😲 So the question we are seeking to answer today is: how much time do studio owners REALLY need to spend on social media? We will dive into:  5 common misconceptions about social media How to view s...

Marketing is broad - and there are so many different ways to get your brand out there. One that often feels out of reach is getting excellent press and media coverage otherwise known as PR!  But even if you’re a small local business there’s no reason why you shouldn’t use this strategy to get visibility and build awareness for your studio amongst your local community. So - where do you start? Who...

Private lessons or group sessions? Which would work best for your studio business? In this episode you will learn:  🌟the pros and cons to offering private or group classes to your clients 🌟considerations to weigh when designing your studio sessions 🌟the importance of knowing your client to fit their needs Want to learn more about identifying your ideal client and how to best help them reach the...

Did you miss out on a trip to Momentum Fest? Me too! So I decided to invite Momentum Fest founder Jessica Valant on to share all about what happened at this year’s event and what the future holds. We also talked about how Jessica manages her time as a teacher, online business owner, event host and mom and wife. Talk about busy. Want to know more about Momentum Fest: https://momentumfest.com FREE G...

Today we are going to get into a topic that makes some people feel a little uncomfortable.  😫Failure😫 🙅We don't talk about failure enough as entrepreneurs.  💁Everyone faces it so why hide it?  It's a natural part of the business-building journey. And it's the way that you approach your failures that affects your business - not the failure itself.  In this episode I am going to g...

So much of our success hinges on our beliefs around our abilities. At a certain point, this can become a big stumbling block for all business owners - regardless of the industry you're in. Imposter syndrome and limiting beliefs are terms you may have heard floating around - but what do they really mean and how are they impacting your growth?  Listen in as I speak with my guest Mindi Huebener,...

When it comes to the long term vitality and sustainability of your fitness studio, one of the most important decisions you will make is how to price your services.  💵Pricing💵 is a bit of an art and a bit of a science for every studio business, making it a tricky challenge to take on.  And to complicate matters even more, many studio owners end up actually devaluing their services, which can have...

Want to know how you can both save time and boost revenue at your boutique fitness studio? Yes, for real. It’s absolutely possible in the wonderful world of automation. In this episode, listen to an interview with Brandbot rep, Shamir Cohen. She’s got the full scoop on everything you need to know to integrate tools that will: 💫guide your clients through your sales funnel with ease 💫boost convers...

The summer season is upon us. The kids are out of school, families are taking their annual vacations, and warm weather invites us to head to the neighborhood pool to see friends and make a splash.  For boutique fitness studios, the excitement of the summer means a slow down inside the studio. This time of year tends to bring small class turnout and low new enrollment numbers. But it doesn’t have t...

In this week’s episode of the Pilates Business Podcast, we are talking to a special guest, Danica Kalemdaroglu. She is presenting a workshop at Momentum Fest in Denver this June, which will teach techniques for cueing Pilates clients with touch.  Danica shares the language of Pilates with us but that’s not all!  👉Wanna hear how you can be more informed when it comes to teaching your clients?  👉O...

Most studio owners know that it makes solid marketing sense to use a special introductory offer to attract new clients to your classes.  But did you know that you could be making mistakes with your intro offer that hurt your business instead of helping it? In today’s episode of the Pilates Business Podcast, I am going to reveal 3 big mistakes that you could be making with your intro offer so you c...

As a movement professional one of the things you know better than most, is how powerful movement can be to every body–not just those who are athletic and fitness focused but also those who have physical and neurological limitations. For more than two decades, Trent McEntire has been helping people gain back their mobility – a story he knows first hand. Born with a mild form of Cerebral Palsy, Tren...

Is your studio business heating up? 🚀 Can’t go it alone anymore? 🙋You are not alone.  At some point, every studio owner becomes the bottleneck in their business and they need to hire other people to help.  Whether you are going to hire additional teachers or people to support your business in other ways, it’s so important to get the hiring process right.💫 Even though you may be so ready to get...

Have you ever thought about selling your studio or perhaps buying your first or second or third? This is the episode for you.  Selling a business can take a long time, and is best planned years in advance. In this episode, special guest Mitch McGinley shares insight and expertise from his experience brokering boutique fitness studio business sales.  🤝The step-by-step process of selling your studi...

Everyone has a story to share and in celebration of the upcoming Momentum Fest event in Denver from June 24-26th I’m speaking with some of the presenters about their journey in the Pilates world. Breast cancer is the most commonly diagnosed cancer among American women, which means chances are, you will serve clients who are facing and fighting the diagnosis.  Jill Hinson founded the Core Compassio...

This is a super special episode of our show in 🎉celebration🎉 of a huge milestone.  The Pilates Business Podcast has reached 💥20,000 downloads💥 thanks to the support of listeners like you.  We are going to mark this moment with an overview of our most popular shows, offering our fans a round up of not-to-miss insights and support you can apply directly to growing your studio business.  We will...

Everyone has a story to share and in celebration of the upcoming Momentum Fest event in Denver from June 24-26th I’m speaking with some of the presenters about their journey in the Pilates world. In this installment of the Momentum Fest series, I am speaking with Delia Buckmaster, owner and founder of Delia Pilates®. In 2005, she opened her studio, introducing boutique fitness programs to northwes...

Martin Reid is a Movement Specialist with over 20 years experience in big-box and boutique businesses as an educator, international speaker and fitness coach.  But, you may know him from is popular Instagram Lives and podcast: Core Conversations. These daily lives began at the beginning of the pandemic and never stopped, bringing together Pilates teachers and enthusiasts from around the world to s...

🌟Leading up to the event, I’m interviewing Momentum Fest presenters whose insight can inspire improvements to your teaching, business, and life.🌟  In this episode of our MomentumFest series, I’m joined by Kristin DiMiceli, owner of Garage Pilates in Orange County, CA. Kristin and her husband have three busy teenagers who are involved in a variety of activities. She leverages these community conn...

Human beings are wired for togetherness. As a studio business owner, this is so relevant to you because what you provide to your members goes far beyond the body alone. You are creating a membership for people with a shared commitment not only to their well being, but to getting that well being inside YOUR studio. You are creating a community.  And if nurtured heartfully and intentionally and thou...