Pilates Business Podcast

In this episode of The Pilates Business Podcast, I’m going to share some stellar ideas for marketing your studio business during the holiday season while having a jolly good time, too! You’ll hear specific strategies to try, including: 🎁 selling gift cards for your studio 🎁 hosting special events such as fundraisers or friends & family sessions 🎁 selling retail products online or in the stu...

In this week’s episode, we are diving into the tried and true ways to build a referral program that works for you, your business, and best of all, your loyal clients! You will learn how to: Create a super compelling offer in exchange for referrals, Nurturing the new client relationship when new members come on board, and How to promote the referral program so that everyone knows about it. 🙏 Thank...

TRUTH: Mastering your marketing brings OPPORTUNITY.  When you’re effectively able to articulate the value of what you have to offer, you can finally develop a marketing plan that works for you and your business When you join the Marketing Intensive , you're opening massive doors of opportunity for yourself and your future, which will be amplified by the support you'll get with me during...

We all know just how important that first session or class can be for your new client AND your business. In this episode of the Pilates Business Podcast I will share with you my top tips for how to effectively transition your new clients from “just looking” to “sign-me-up-now” status. There are a few key areas of focus and insights that will help you make every first session a MEGA success! 🙏 Tha...

Today we are talking about the 8 essential elements every studio website must have and how to craft them just right to turn visitors into new clients. We will cover: How to choose captivating images Writing headlines that hook Calls to action that get clicks Highlighting your key offerings Booking your services right on the website Leveraging testimonials The importance of a dedicated new client p...

Join me as I go behind the scenes with Studio Owner, Kim Casto , founder and owner of Bodylines Pilates in Massachusetts. Kim shares her journey in the Pilates world, the ups and the downs and how she has continued to Thrive in her business. She shares some fantastic ways to build a great team, how to stay focused on what matters and what she’s doing right now to ensure her business is resilient f...

In today’s episode, I’m talking all about client testimonials and why they are so important to your business success. I’m sharing:  🌟 how testimonials help you draw in new customers.  🌟what makes good testimonials (nope - they’re not always that helpful!) 🌟how to get your clients to give you the information you need to help you boost your credibility Listen in and enjoy! ✨ Click here: FREE DOW...

Ever wondered how to get your clients to listen to you? It’s time to dive into the Like, Know Trust Factors that drive credibility amongst your clients and potential clients. 💫 ---------- Join the upcoming FREE STUDIO SUCCESS MASTERCLASS with SERAN GLANFIELD 🌟 The world has shifted dramatically over the last year and our industry is more competitive and complex than ever before.  But that doesn’...

If you’re like most pilates studio owners, you’ve probably been collecting emails from past, current, and even potential clients for a while.  If so, that’s great!  Email marketing is the #1 tool that has the biggest potential to drive more sales in your business - yet it’s often the most underutilized! Listen in and find out  How often you should send emails Why email marketing is the best tool y...

Wondering how you can add a little more income to your business? Without having to search for a whole new client base? Listen in as I share with you 3 places I’ve seen studios and studio owners be successful in generating additional revenue inside their studios, what to watch out for and how to make these a long-term sustainable part of your business model. 🙏Enjoy the listen! 🙏  ✨ FREE DOWNLOAD...

Today we are talking all about photoshoots. In this episode, I give you my blueprint for planning your photoshoot because we all know how important it is to have great imagery showcasing your studio business! We cover:  How to pick your photographer What type of shots you’ll need Who else you might want to include in your photos How to decide what equipment and exercises you want to use How to coo...

Today, I’m joined by Cory Sterling, lawyer and founder of Conscious Counsel to talk us through all legal protections needed to keep a pilates, barre or yoga studio business protected Cory is both a lawyer and yogi (and pilates student!) and knows only too well the legal pitfalls that studios and teachers can fall into as they navigate the world of boutique fitness and business. If you’re wondering...

One of the wonderful things about being a business owner is the ability for you to have flexibility… except more often than not, studio owners are being pulled in so many different directions that it’s a challenge to even squeeze in your own workout! I’m a big believer in prioritizing the things that you enjoy, that you need to stay healthy and happy. Easier said than done - and that’s why we’re t...

Today we’re talking about intro offers. It's pretty standard practice in this wonderful world of fitness to attract clients to our business with some introductory offer. An introductory (intro) offer should be enticing and appealing, but not necessarily for everyone! As tempting as it may be, making your intro offer a free or largely discounted, one that appeals to the masses and gets a ton o...

Sometimes it’s not about doing more, sometimes it’s about letting go of things or stopping doing things. I see so often clients are very focused on the immediate problems, putting out those fires, solving what’s right in front of them. When that happens, you are in a constant state of reaction and you quickly lose sight of your vision of what you wanted to build. That vision you have for your busi...

If you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software  you have right now… you’re not alone..and you’re going to love this episode I’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio soft...

When I start to work with a new studio owner, one of the first questions I ask them is whether they track their key numbers (otherwise known as KPI’s or Key Performance Indicators).    Those pesky numbers and reports that some of us want to avoid.    If that’s you, you’re not alone. And I get it, your passion is movement, not reports and spreadsheets.   That’s why I want to shed light on the most...

Being a boutique fitness studio owner doesn’t mean promoting weight loss or a perfect body to get more clients. In fact, as the leader within your community, you have influence to shift mindsets around body image, body-shape and body-size. Listen in and find out how Christine DeFilippis is fostering a culture of joy through movement at her HAES-aligned Studio and her journey to becoming an advocat...

So often my clients ask me about content creation, and how to stay on top of social media and email marketing.   And I get it, there is a lot to be done when it comes to creating content and all the different channels you can do it on - it can be overwhelming.  But there are ways to make it easier and more streamlined.  Today I’m going to share how to get organized, plan your content and create a...

Social media is an amazing marketing tool for any pilates studio, yoga studio or barre studio - especially when it comes to connecting and inspiring your clients and community. But, there is a BIG difference between those businesses that are strategic about their social media marketing and the accounts that are “just posting for the sake of posting”. Listen in to this episode to hear my 5 tips on...

Listen in as I chat with Jessica Valant, Physical Therapist, Pilates Teacher, Founder of Jessica Valant Pilates, Creator of Momentum Fest, Wife and Mom to 2 little ones! She shares all the turns along her path in the Pilates world and why, after building a highly successful online platform, she wanted to bring people together in-person to share the joy of movement via Momentum Fest. Truly, one of...

There are huge opportunities in the online space for boutique fitness studios! And if you agree, you're probably super focused on optimizing this revenue stream for your studio business.  Listen in and find out what you need to know to develop a successful online studio offer whether that’s through an on-demand platform, hybrid classes (in-studio and virtual classes) or if you simply want to...

"I just don’t know where to start"... I hear this so often and I’m not surprised. You’re a boutique fitness studio owner who is wearing many many hats and evolving out of the most challenging periods of time for small businesses Yes... you’re probably part excited to finally get things going again... and part totally exhausted by the thought of it I don’t think we have to over complicate...

Is your business being held back by well-intentioned marketing advice?  In this episode of the Pilates Business Podcast I’m busting through the myth that there needs to be a certain number of touchpoints between your business and your client BEFORE they decide to buy from you. Find out when this works and when it doesn’t and what to do instead inside your business. 🙏 Thanks for listening! 🙏  🎆...

The online space is filled with Pilates teachers and studios offering their classes virtually - especially since the 2020 pandemic hit!  But, today I’m talking to Alisa Wyatt, founder of Pilatesology , the on-demand Pilates platform that Alisa and her Husband, Jack Coble,  began way back in 2012! We talk all about the ins and outs of developing a very successful online Pilates business and how Pil...