PhorestFM: Building a Stronger Industry, Together

[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.” It’s what comes with our new look that matters most to us and this industry, our industry. Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons...

[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software. “I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everythi...

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air...

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite? Links: Click here to subscribe to the weekly Phorest FM email newsletter This episode was  edited and mixed by Audio Z : Great music makes great...

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more! Links: Book your tickets for the Brave New World Gala Dinner: IE —  https://www.phorest.com/brave-new-world/ UK —  https://www.phorest.com/gb/brave-new-world/ USA —  https://www.phorest....

[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker and founder of The International Happiness Institute — discusses happiness and health under the scope of practical, evidence-based solutions. Links: Learn more about The International Happiness Institute of Health Science Research: https://www.internat...

[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask the hard questions allows space for change and growth. Challenges and failures are often what help us shift. On this episode, hear Strategies' founder Neil Ducoff on purposeful planning advice for the new year, leadership resolutions and what he wish...

[229] The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Salons play a vital role in communities. Unfortunately, even with the best intentions, the typical salon is often a recycling nightmare, where most of the waste ultimately ends up in landfills. Discover Green Salon Collective's circular solutions for salon waste wit...

[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, many factors make up the total package. And no matter how many industry awards you win, nothing tops what your clients have to say about you. That's why in...

[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more...

[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to change, it doesn't have to be dreading either. The systems you set in place can make a world of difference: the more powerful the systems, the more frictionless the process becomes and the clearer the expectations for everybody involved. Featuring busines...

[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have become a staple in our culture. In fact, according...

[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and performance. However, what isn't being addressed as much is leadership communication and the detrimental impacts of falling short in that department. Have you ever wondered what processes salons that excel at communicating with their teams have in p...

[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-changing demands of growing a salon or spa business in today's fast-paced economy and consumer trends is not an easy feat, and just because your salon or spa is busy doesn't mean it's profitable or healthy. This week's episode welcomes two great mind...

[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term. This week on the show, we welcome salon owner and business coach Pet...

[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. Staff Goals now expands on this and empowers stylis...

[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? Have you ever caught yourself thinking — and thinking it often: No one else can do this work. My clients need me. If something goes wrong, it's my fault. If someone's upset or angry, I caused it, and it's my job to make...

[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated. This week's episode explores one of the many processes she relies on to create an emotionally secure environmen...

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready...

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair. Featuring haircare specialist and co-founder...

[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action? To...

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style? Featuring Christopher Aaron ( @christopheraaronstudio  on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relati...

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide. Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their...

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St. Albert and Windermere Eye Candy Lash Extensions salons  (@eye_candy_lash_extensions_yeg) , as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more! It's not too l...

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow . Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital chal...