PhorestFM: Building a Stronger Industry, Together

[137] As kids, we're told to shoot for the moon. That should we miss, we'd land among the stars. This episode is exactly about that: finding out what it takes to elevate your profile as a salon owner, stylist, makeup artist, business owner and be among the industry's stars. Featuring Content & Marketing Manager Shauna O’Halloran of Phorest Salon Software, this week’s conversation explores ways to...

[136] You've captured the perfect angle, the background is clean, and the photo is ready to go up on social media. Now it's time to write your caption... what do you say? Featuring licensed cosmetologist & business coach Angela Anderson of  Beauty Social Breakthrough  ( @beautysocialbreakthrough on Instagram ), this week's conversation is all about connection and engagement on social media: why it...

[135] Running a successful hair colouring salon presents many challenges, and other than the normal day-to-day struggles, there are two well-known and fundamental challenges across the industry: hair color waste and not charging for all color services and treatments. Featuring CEO Joshua Howard and COO Andrew Best of color management system Vish  ( @vishsalons on Instagram ), this week's conversat...

[134] Did you miss an episode this month? Catch up on everything that's happened in September with Killian and Zoe's round-up. On the agenda: product updates, the latest on the Phorest Blog, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Jay Williams and Anthony Whitaker. Links: Download your free copy of the...

[133] Opportunity often comes knocking at your door when you least expect it. Sometimes though, it's all about creating that right opportunity instead of waiting for it to come. Today, whether salon or spa owners are hairstylists or beauticians, they're primarily business people — and business people grow by expanding their business. Featuring Antony Whitaker, multi-award-winning stylist-turned-ed...

[132] People weren't actively buying on Amazon ten years ago. We weren't streaming our movies at home, nor were we getting our groceries delivered. We're getting to a point where someone might have 1/40th of the human interaction they would have had 20,30 years ago. That creates a premium on the hair and beauty industry's craft. Robots and AI might be knocking at various industries' doors, but the...

[131] Did you miss an episode this month? Catch up on everything that's happened in August with Killian and Zoe's round-up. On the agenda: new Phorest FM transcripts, Phorest Academy's full rollout to US-based clients, upcoming webinars and events you can join as well as snippets from previous interviews with Ashley Toliver-Williams, Tamara Shaw and Sean O'Sullivan. Links: Save your spot on David...

[130] While some are born to take on challenges and go for gold at every given opportunity, most people will do their best to perform but need guidance and defined goals. Despite this well-known fact, staff targets get a bad rap: they don't work, or they're too much effort to manage. Even from the employee's perspective, there's often a pushback. A shift in how to approach them can solve all of th...

[129] If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored soluti...

[128] Earlier this year, the Salon Owners Summit Roadshow saw its official United States debut in Chicago, Illinois. Following its massive success, we are bringing the event back, only this time, in Philadelphia, Pennsylvania! To discuss the details and lineup, you'll first hear from regular contributor Sinead Carroll (PR & Events USA, Phorest Salon Software). Then joining Killian, Zoe and Sinead...

[127] Did you miss an episode this month? Catch up on everything that's happened in July with Killian and Zoe's round-up. On the agenda: a look into the new Salon Branded Apps with Phorest Product Manager Enda Glacken, upcoming webinars you can join and snippets from previous interviews with David Linde & Gayle Fulbright, Rachel Ringwood and Billy Rickman. Links: Register for the UK/IRE Financial...

[126] You have two salon owners. One who works 40 hrs/week in the salon, servicing clients, trying to look after the team as well as all the other internal operations. She's tired, stressed & frustrated by the slow growth and always running flat out just to stay ahead. The other salon owner works 40 hrs/week on the business, but away from the salon. She is motivated each day by the results she is...

[125] With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves. In 2012, Professor Denise Baden from the Southampton Business School was awarded funds from the ESRC (Economic and...

[124] According to Gary Vaynerchuk’s definition of the word, hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. But what happens when you forget to take care of yourself? When you’re so caught up in the hustling, that you ignore the signs your body sends you? Hairstylists are often so busy they tend to put their own health aside for t...

[123] Reviews on Facebook, Google and Yelp! can be your salon’s best friend or worst nightmare. Featuring guests Gayle Fulbright and David Linde from Headlines the Salon, this week's episode highlights their experiences with online reputation management while also outlining tips for attracting new clients and getting existing fans to leave more reviews. Based out of Encinitas, California, Headline...

[122] Did you miss an episode this month? Catch up on everything that's happened in June with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's product updates, highlights from recent online booking survey findings and snippets from previous interviews with Amanda Olusanya, Paul Kiersey, Will Hulihan, James Mulcahy & Denise Gill. Links: Your Customers Tell Us Exactly What They Wa...

[121] When you're out of school and ready to tackle the world of employment, it can be hard to make sense of the path ahead. Eventually, things do fall into place, but it requires patience and hard work. Featuring Phorest guests James Mulcahy (Software Engineer) and Denise Gill (Online Trainer), this week's episode is all about the post-graduation blur, navigating job interviews and defining your...

[120] For many, opening a salon is a thrilling, yet scary experience. After a while though, once the wheels are in motion, habits start forming. After a couple years, the salon runs things a certain way, and the thought of changing that up by switching salon software, for instance, is likely to trigger some fear. Fear for creating a short period of instability; that it won’t work out the way you i...

[119] Top performers: you can always count on them to get things done and exceed expectations. Unfortunately, they also tend to be the first to walk out the door. For salons and spas, the idea of losing them is terrifying. However, there's a lot to be said about developing individual greatness. A lot of, no pun intended, great things to say. Sports, for instance, provide several key lessons on the...

[118] Did you miss an episode this month? Catch up on everything that's happened in May with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's new and free 6-week Salon Management Course in collaboration with Business Strategist Valerie Delforge, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Charlotte Bradshaw & Leslie H...

[117] This week on the show, Killian and Zoe discuss the power of teamwork with Emma Simmons, owner of multi-award winning Salon 54 in Thirsk, North Yorkshire, UK. Taking part in the #30Days2Grow salon challenge both in 2018 and 2019, Emma was amazed by this year's increased results. This episode looks into the team's accomplishments, figures, success factors and key takeaways. #30Days2Grow is a f...

[116] When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a "glass as half-empty," and we start conserving and protecting. Seeing the same glass as "half-full" and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or "frame" something. Jay Williams's latest video series "Eat This, Not That… A Leader's List Of Ingredients...

[115] Networking has long been recognised for its many benefits in the business world. It has the power to help you build awareness of your products or services, learn about people you might never have known otherwise and/or meet potential future employers or employees. Knowing more people is usually an advantage: it's easier to share information and when your network comes together, the power of...

[114] Did you miss an episode this month? Catch up on everything that's happened in April with Killian and Zoe's round-up. On the agenda: Phorest's latest product update, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Katie Lowndes, Kati Whitledge and Steve Gomez. Links: What To Consider Before Setting Software Staff Access Levels Eat This...

[113] Known as one of the most prestigious and talked about events in the hair & beauty industry for bringing salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management, the Salon Owners Summit recently left its home in Dublin for a first Roadshow stop in the United States. Straight from the Dalcy at Aba in downtown Chicago, t...