PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics

How do you market fitness to the masses trying to avoid increasing their own mass? And is fitness changing shape yet again? Join Fitness Show event director Shaun Krenz on www.pgpodcast.com

It's hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com

Ever since media businesses began to spin off from advertising agencies in the 1990’s, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dents...

In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R...

Lloyd springs back into action...is Bondi Beach on its way to the Cup? Plus all the review from Flemington and Randwick August 5...on www.pgpodcast.com

Year Around Carnival brought you by Vince Accardi and Racetrack Ralphy. Winx returns (via barrier) and James Cummings shows off a new star. Plus the racing reviews from Caulfield and Rosehill. Aired on July 29, 2017

BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS. BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE...

Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale? So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to our country of only 24.6 million people? and what...

Given that fact that Australia gave women the right to vote 115 years ago, you’d think that any debate around gender equality would be, if not done and dusted, then at least a fair way down the track. Yet for some industries, the gap between men and women is not just wide open, but showing little sign of closing. And whilst most of those industries and workplaces are generally from what we traditi...