Pet Sitter Confessional

Can you have profit first in your business? Wouldn't you need to be making 6-figures? What systems would you need to have in place to make that happen? We recently read the book, "Profit First" by Mike Michalowicz and wanted to share our initial thoughts about it. We break down who we think this system would be good for, and some of the things that don't quite fit with a service industry like pet...

Becky O'Neil, owner of Becky's Pet Care, left the medical field to pursue a career in pet care so she could spend more time with her child. After 20+ years in the industry, she has over 150 employees and has had to adapt, and adopt, new technology and business planning to continue to thrive and meet the needs of her clients. Becky shares what her definition of success is, and why it's so important...

Do you have health insurance? Some believe it's not necessary or may be too expensive, but as entrepreneurs, there are many reasons why it's critical to have some level of coverage for you, and even your staff. Scott Dowling, insurance broker and host of Doxcost, breaks down the misconceptions around health insurance and how to find an affordable policy. Scott shares how health insurance has chang...

Summary Have you ever failed at something? More importantly, did you grow and learn from your last failure? Instead of viewing ourselves as a failure when a plan doesn't go the way we thought, we need to look for the growth opportunities. On this episode, we break down the common problems entrepreneurs face when failure occurs, and how to face those failures to catapult ourselves into success. Fro...

How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business. Topics on...

More and more people are entering the pet care space. At a time when many uncertainties plague the industry, we're facing questions and challenges. To overcome these, and help the industry stay around for a long time, we need to be reaching out and building everyone up. There is no reason to tear others down simply because they do things differently. We should be inviting, mentoring, and educating...

Have you ever felt overwhelmed by not only physical clutter, but also perceived obligations and expectations? Minimalism is more than just getting rid of "stuff" and decluttering. It's a way of getting more connected with your "why" and acting in your values. Paul and Sandra, from Minimalist Journeys, share their journey into minimalism and travel house sitting. They help break down what minimalis...

We all recognize that client expectations are changing. It's not just a generational thing, though that does play into it. New clients are finding they need a pet sitter more and more, and they're bringing a new set of expectations and learned experiences. Where do these expectations come from? We play a new commercial that hints at where new clients are headed, and the broader impact it will have...

Summary: Twin sisters in pet care share how they learn and grow together to solve problems and meet their client's need. Jen Adamo, owner of Jen's Happy Pets, and Christina Ranaldi, owner of Scruffy Puppy Pet Care, discuss their experiences hiring and managing staff, and what it's like learning from mistakes. They talk about giving grace, supporting your team, and understanding that issues will ha...

Have you ever wondered how to grow a business organically and not take on extra debt? We break down what bootstrapping your business looks like from the ground up. We discuss the critical expenses in a new business and, once you're making money, where you should consider reinvesting into your business. From websites and Google My Business, to licenses and continuing education, there are ways to sa...

What do you do if you currently have independent contractors (ICs) and want to make the switch to employees? There are national initiatives underway to make it harder to properly classify staff as ICs, so switching is something to consider. Amber Van Denzen Suarez, owner of Atta Boy! Animal Care shares what the process was like for her. She explains why she decided it was time to make the change a...

This episode is unlike any other we've done. We received many questions about our history, so we decided to make an entire episode about it. We deep dive into our personal history: how we met and our decade in pet care. We also answer questions about what the future looks like for our business and what our ultimate goal is. Then, Natasha O'Banion answers, "How do you keep your staff organized?" To...

Do you know your business finances? Vicky Clark, The Pet Accountant, is passionate about helping others understand why basic knowledge of accounting and finances is critical to a well functioning business. Based in the UK, Vicky talks through the fundamentals of operating a pet sitting business in the UK. We discuss what it means to be organized for tax season and why having a paperless tracking s...

The job market has really changed in the last 6 months. Unfortunately, it corresponds to the increase in demand for pet care services. Many of us are facing a daunting task of trying to hire staff in the middle of one of the toughest job markets in a long time. Today, we outline ways to use more than just financial incentives to attract staff. From paid benefits to connecting to core values of you...

We know we should have insurance. It's a critical component of protecting you and your business from potentially costly claims. Sometimes though, it can be overwhelming to wade into all of the terms and conditions. Colleen Giles-Harris, Underwriter and Manager of the insurance program for Pet Sitters Associates, joins us again to clarify common misunderstandings of insurance coverage. She breaks d...

Where did 200 episodes go? The world of pet care since we started 199 episodes ago is totally different than today, and we are so thankful for all of the support and love from everyone! We answered some of your questions, from what we thought about the podcast when we started, to handling client communication. We discuss how to deal with your significant other when you don't see eye to eye in the...

Summary: Why should we have a good support community and what does it mean to be an advocate for the pet care industry? Heather Branch, owner of Best Friends Forever Pet Services and a board member of NAPPS, shares about the tribe around her business and gives advice for building a strong foundation. Her tribe, which includes her staff, help make her better and continue to push for more education...

As in life, businesses have ebbs and flows. The pandemic showed us what we liked and what we didn't like about being in the pet care industry. To take advantage of those, we have to be introspective and ask ourselves if scaling up or down is right for us. Each of us will have our own reasons, and only you know which is right for you and your goals. We discuss the difference between scaling up or s...

When most of us think about leadership, we tend to think of what it means to bring others together and work toward a common goal. However, leadership actually starts with leading ourselves. Self leadership is based on habit formation, discipline, and follow through. When we are self-aware enough to ask, 'Who am I right now and who do I need to become?', we start the process of growing and expandin...

Throughout the year, most of us reflect on our personal life, where we excelled and where we fell short. The same should be true for our pet care businesses. Whether you've been in business for 6 months or 16 years, it's important to be introspective so you know where to improve. We discuss how being reflective will help you and 10 questions to ask yourself about your business. Then, Natasha O'Ban...

Have you ever been asked to care for large animals or a farm? Within the pet care industry, it's a growing niche that relies highly on word of mouth and reputation. Ariah Transmeier has been farm sitting for almost 18 years. As a horse owner and lover, she knows the needs of owners and how to communicate her experience into solving their problems. She describes what it's like preparing and caring...

Summary A stomach bug ran through our house last week. Thankfully we are on the mend now, but it was a reminder that we need to have a plan for our business, ourselves, and our clients! While we never plan to get sick, we can plan what to do when it happens. We outline the four major components of planning for sickness. Whether you're solo or have a team, having a plan helps you to continuing to p...

Reactivity and aggression in dogs can take many forms. From resource guarding to separation anxiety, as pet professionals, we should be mindful of the context and history of the pets we are working with. Rene Smith, owner of Street Dog Rehab, started off with a passion for dogs, but got in over her head. On her own road to recovery, Rene dove into training resources and is now dedicating her life...

What does it mean to run a business with integrity? How do I build and maintain my reputation? Collin details the connections between consistency in service, communications, and valuing your integrity as a business. When it comes to un-marketing, understanding that we have a reputation to build and maintain is key to building relationships. We break down a recent article describing the four major...

Summary: Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professional...