Perspectives in Mobile

“Don’t hesitate — get started.” That’s the message from Sinch to business leaders still wavering on Rich Communication Services (RCS) and AI. Why? Because RCS is already delivering 2–7x higher click-through rates, up to 42% engagement, and AI is poised to reshape how brands interact with consumers — with 97% of businesses planning to adopt AI for customer communication in 2025. Sinch, a global clo...

In this episode of Perspectives, Dario Betti engages with MCP Insight the winners of MEFFYS Award 2025 in the Payments category. The COO, Toby Padgham, and the Head of Compliance David Ashman discuss the evolving landscape of mobile payments, digital services and explore the current state of mobile operators, the importance of compliance and governance and the challenges posed by fraud. The conver...

Peacom, the multi-channel communication startup fresh off a MEFFYS Award win, is raising new funds to drive an ambitious global expansion, aiming to transform how telcos and enterprises connect with customers via rich, interactive channels. With plans targeting new markets and a potential IPO in 3-5 years, Peacom is rapidly reshaping customer engagement across Southeast Asia and beyond. In this ep...

That’s the bold message from TOMIA, the company that just took home the 2025 MEFFYS Award for Best Connectivity Innovation in Wholesale. In this episode of Perspectives, we sit down with Caetano Pessoa, Product Marketing Lead at TOMIA, to unpack what this recognition means and how the company is helping mobile operators evolve from connectivity providers to digital enablers. We explore how AI, net...

VOX Solutions, recently honored with a MEFFYS Award in the Anti-Fraud category, the Oscar of the Mobile world, is at the forefront of transforming international messaging and voice services. In this episode of the MEF Perspectives podcast, VOX’s Chief Business Development Officer, Teodor Magureanu, and VP of Engineering, Alan Murphy, dive deep into how AI-powered fraud prevention, evolving messagi...

In this episode of Perspectives, Dario Betti sits down with Eddie DeCurtis, CEO of Shush, the winner of the MEFFYS Awards 2025 in the Mobile Evolution category. Shush is a trailblazing company at the forefront of communication privacy and mobile authentication. They dive into the story behind Shush’s recent industry recognition and explore the fast-evolving landscape of telecom APIs, silent authen...

Welcome to the first episode of the MEFFYS 2025 Winners Series on Perspectives. In this episode, MEF CEO Dario Betti interviews Infobip, winner of the Content & Advertising category. Dario speaks with Filip Filković, Telecom Business Director at Infobip, about the current state of the messaging ecosystem, including the challenges of artificial inflation of traffic and the impact of regulatory...

India faces a rising wave of cybercrime fueled by rapid digitization and AI-driven scams. In this episode of Perspectives, Advocate Anuj Agarwal, Chairman of the Center for Research on Cybercrime and Cyber Law, discusses how even well-educated victims fall prey to sophisticated frauds, while gaps in legislation, expensive tools, and slow investigative adaptation hinder progress. Despite these chal...

The Russian cybercrime underground has become a global hub for innovation, adapting rapidly amid the Ukraine conflict and evolving geopolitical tensions. In this episode of MEF Podcast Perspectives, Riccardo Amati interviews Vladimir Kropotov, a cybersecurity expert from Trend Micro, about the Russian cybercrime underground. The conversation explores the complex and self-sustaining nature of Russi...

A recent mistake—where a journalist was accidentally added to a private Signal chat—has raised fresh concerns about officials using consumer messaging apps for sensitive discussions. While Signal offers strong encryption, CCS Insight’s Chief Analyst Ben Wood points out that  "the greatest vulnerability in any technology remains human error."   He also underlines a looming challenge:  &qu...

Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s innovation replaces traditional bulky, multi-layered camera stacks with a single flat optical layer, enhancing performance while reducing costs. In this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how this breakthrough techn...

Satellite and cellular networks are shifting from competition to convergence, promising lower costs and seamless connectivity in the next 2–3 years. In this episode of MEF podcast Perspectives, Iridium CEO Matt Desch discusses the evolution of satellite spectrum, Iridium’s plans for satellite-to-phone calls by 2026, and the future of direct-to-device communication. He also explores the role of sat...

From automating workflows to tackling bureaucratic inefficiencies, AI can drive real change, improve customer experiences, and make organizations more agile. In this episode of MEF podcast Perspectives from MWC Barcelona, Adam Spearing, Head of AI Innovation for EMEA at Servicenow, shares his insights, discussing with host Riccardo Amati how artificial intelligence is reshaping telecom, mobile ser...

Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail. She emphasizes the critical role of leadership in embracing AI tools firsthand to...

In an interview for MEF’s podcast series Persepctives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses. Schneider emphasized the need for a balanced approach to security, focusing o...

In this episode of Perspective supported by Infobip, Dario Betti interviews Viktorija Radman, Telecom Business Director at Infobip, discussing the evolution and current state of network APIs, particularly in the context of fraud prevention and mobile security. Viktorija shares insights on the challenges faced by telecom operators in implementing these APIs, the importance of collaboration, and the...

As RCS adoption grows, so do the security threats associated with its encryption, with cybercriminals increasingly exploiting these features. In this episode of Perspective, Riccardo Amati speaks with Michael Laudon, Vice President of Cloudmark at Proofpoint, about the evolving risks in RCS messaging. Laudon delves into how attackers are adapting their tactics, the importance of sender reputation,...

In this podcast episode, Dario Betti discusses the formation of a new IoT working group under the Mobile Ecosystem Forum (MEF) with Cedric Mauvielle and Charles Bernard. The group aims to address the fragmentation in the IoT market by establishing best practices and lowering entry barriers for new players. The conversation covers the challenges faced in the industry, the importance of standardizat...

In this episode of Perspectives in Mobile, Dario Betti interviews Michael Becker, CEO of Identity Praxis Inc., discussing the evolving landscape of digital identity and personal data management. They explore the significance of mobile technology in shaping identity, the importance of trust in digital interactions, and the factors influencing the adoption of personal information management systems....

In this episode of Perspective, Dario Betti sits down with Oscar Monteagudo, Head of Carrier Sales and Subsea Development at Vodafone Carrier Services, to explore the evolving landscape of wholesale telecommunications. From the critical role of submarine cables in powering global internet traffic to the innovative services like Scam Signal and the Identity Hub, Oscar sheds light on how Vodafone is...

In this episode of Perspective, Riccardo Amati discusses with Amanda Muftie, Fashion Design Assistant of Senora The Label, the innovative strategies her fashion brand employs to engage customers in Indonesia's mobile commerce market. The conversation explores the integration of WhatsApp for personalized customer service, the use of data from Meta for insights, and the challenges of standing ou...

In this episode of Perspectives, Dario Betti hosts Nick Lane from Mobilesquared and Jon King from Kaleido Research to discuss their recent merger and its implications for the mobile ecosystem. They explore the evolving landscape of messaging, roaming, and IoT, reflecting on market changes and customer expectations. The conversation highlights the benefits of their combined resources and expertise,...

Is digital revolution killing or transforming Journalism? The  Journalism and Technology Trends 2025  report by the Reuters Institute reveals a divided outlook. While 41% of media leaders see opportunities, most fear the profession is disappearing. Traditional channels are seeing massive declines, and AI raises concerns over replacing journalists' work. A perfect storm is reshaping the media lands...

In this episode of Perspective, Dario Betti speaks with Stephanie Lashley, VP of Messaging at Bandwidth Inc., about the evolving landscape of business messaging in the USA. They discuss the growth of text messaging as a key marketing strategy for businesses, the impact of compliance regulations, and the changing expectations of brands. Stephanie shares insights from her unique career perspective,...

In this episode of Perspectives, we sit down with Scott Hambuchen, CEO of First Orion, to explore the growing threat of mobile fraud and the crucial role AI plays in detecting scams. Hambuchen discusses how First Orion is tackling fraud, enhancing call transparency, and helping businesses restore consumer trust through caller identification. Tune in for insights on how innovative security solution...