Personal Injury Mastermind w/ Chris Dreyer

At $500K in spend, marketing feels manageable. At $5M, it becomes a systems problem.. In this PIMCON 2025 keynote, James Helm explains how marketing actually behaves at scale, why brand and performance stop being separate conversations, and how elite firms think about compounding spend instead of feeding the machine. You’ll learn: Why scaling ad spend exposes problems most firms never see coming W...

Most firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which...

Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process. In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the rea...

Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience, he specializes in personal injury litigation, with a focus on traumatic brain injury (TBI) and trucking accidents, and has recovered over $100 million in verdicts and settlements for clients. Monty is widely recognized for his appellate win in Fox v. Mize...

Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With practice areas spanning personal injury, business litigation, and consumer class actions, Parag has built a reputation for selectivity, complex case handling, and high-touch service. A former startup operator with an MBA from USC, he brings business...

David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years of experience, David has become a nationally recognized authority in truck accident litigation. He is one of fewer than 80 Board-Certified Truck Accident Attorneys in the country, a distinction that sets his firm apart in a crowded field. Beyond the co...

Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide. In today’s PIMoment, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to...

Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake...

The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on lega...

When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and us...

AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who’s actually “the best” in your market. In this webinar replay, Rankings.io experts Shawn Denney and Logan Mosby unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case...

When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else. You’ll learn: How noti...

When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages. Yo...

Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, an...

Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases fas...

Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into reputation and trust into a pipeline of major cases. From asking for $50 million without losing the jury to using data to shape the right number, Jon breaks down how confidence, preparation, and community fuel lasting success in the courtroom...

Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the same traffic. You’ll learn: Why static forms lose 97%...

Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to...

AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.  In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and...

Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.  You’ll learn: How to turn courtroom wins into peer refe...

Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have. You’ll learn:  The unseen reasons firms lose qualif...

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn: The case selection rules that protect brand, margins, and outcomes  Why trial readiness wins better settlements—and how to signal it to defense Why experience and focus groups...

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You’ll learn: • The intake habits that raise conversions through...

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slippi...

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for stayi...