Personal Brand Blueprint

Are you looking to launch your personal brand without coming off as salesy or insincere?  On this episode I chat with Reid Holmes, author of 'Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.' Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience.  Learn about the i...

Ready to launch a personal brand but unsure where to start?  In this episode, join us as we dive into the world of digital marketing with Matt Cretzman, a renowned LinkedIn strategist and digital marketing innovator. Matt shares his transformative BCT Formula (Brand, Content, Traffic) and how it has helped his clients 10X their revenue and build global networks. Discover the power of leveraging Li...

Ever felt like you're not charging what you're worth?  In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority. With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understa...

Are you posting online daily but not seeing growth? Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN system, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the wa...

Ready to take your home video setup to the next level? 🎥 In this episode, we dive into a conversation with Junaid Ahmed, a seasoned expert in transforming ordinary home studios into stunning, professional spaces. Discover the secrets behind creating an impactful backdrop, mastering lighting techniques, and ensuring your audio quality is top-notch. Whether you’re just getting started or planning a...

In this episode, we dive into the crucial topic of finding clarity in personal branding with our guest, Anika Jackson of Your Brand Amplified. Anika shares her journey through various cities and industries, emphasizing the power of relationships and authenticity in building a personal brand. We discuss the essential components of a brand blueprint—purpose, vision, mission, and values—and how they...

Ever wondered how top speakers captivate their audiences? In this episode, Mitch Carson, a seasoned talk show host and public speaker, shares his journey from overcoming fear to becoming a successful speaker. Learn how to engage diverse audiences with authenticity and empathy. In this episode, you'll learn: → Mental preparation and visualization techniques → Strategies for connecting with audi...

In this episode, you'll learn: → Jordan's journey from 0 to 18,000+ subscribers since 2019 → Proven strategies for launching and promoting your newsletter → The power of consistent, valuable content → Tips for leveraging your LinkedIn audience effectively → How to monetize your newsletter through sponsorships And catch bonus tips from today's episode in the next Brand Science Newslette...

In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn. I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn's journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience. In this episode you'll learn: → The...

In this episode we learn Rich Brook's Remarkability Formula which teaches us how to: → Stand out in our niche. → Avoid competition → Attract qualified leads 📬 Brand Science Newsletter: https://davepolykoff.com/newsletter 🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/ *** TIMESTAMPS 00:00 Introduction to Standing Out in Your Niche 00:22 Meet Rich Brooks: The Mi...

Feeling like you're putting on a performance with your personal brand instead of being truly authentic? It happens to the best of us. That's why I had on authenticity expert, Nancy Li to the show. In this episode, Nancy shares her journey of growing up as a Chinese American who felt neither American enough in America nor Chinese enough in China, leading her to explore and embody authentici...

Before you start your personal brand,  you'll want to make sure you don't make these  critical personal branding mistakes. Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand.  And to help me walk through them all, I invited on Erik Cabral to the show.   Erik is the founder of "On Air Brands," a podcast and personal branding...

On this episode of Brand Science I sat down with Kristen Kidd, the owner of Lux Summit Studio, a professional photography studio helping entrepreneurs like you and me look our best and most authentic selves on camera. In this episode, you'll learn: ✅ How to finally crack that million dollar smile ✅ What poses can earn the most trust and likability from our audience ✅ How to finally get that...

On this episode of Brand Science, I sit down with Aaron Witnish, A.K.A. the video content king. Aaron is the Managing Director of "Content Only," a video marketing agency helping personal brands like you and I create 30 days worth of content in only 90 minutes per month. And that’s what today’s episode is all about. How busy entrepreneurs can go from feeling overwhelmed and behind on the...

On this episode of Brand Science, I sit down with James I. Bond,  A.K.A. the marketing message secret agent. James is the author of "Brain Glue," a book on how to make your ideas sticky in the minds of your audience. And that's what today's episode is all about. How to package your ideas and content  so you stand out and become memorable in your industry.  In this episode, we&#39...

On this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values. Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership.  And that's what today's episode is all about.   How to avoid mimicking others and live through your own personal...

On this episode of Brand Science, I have an awesome conversation with Greg Wasserman,  A.K.A the content repurposing magician. Greg is the Head of Relationships at Castmagic,  an AI tool helping personal brands like you and me  repurpose our audio and video content into social posts, newsletters and so much more. And that's what today's episode is all about. How to use the power of AI to r...

On this episode of Brand Science, I am joined by Sara Lohse, a storytelling badass with a penis tattoo. (Full story behind that in the episode) But speaking of stories,  Sara just launched her book on helping thought leaders  like you and I  discover and tell our impactful stories to the world. 📕 Check out the book here: https://shorturl.at/rvRS9 And that's what today's episode is all abo...

On this episode of Brand Science, I am joined by Mike Oxman, a men's image and style consultant at Henry A Davidson. Through his passion and expertise in men's clothing, Mike helps men craft their image that is not only authentic to them but also communicates the right story to their ideal audience.  What I like to say is, that while I help you look your best online, Mike helps you look yo...

On this episode of Brand Science, I am joined by Mark Szymanski, a tech founder and personal brander. Through his passion for video content and personal motto: "learn, try, and share everything I do," Mark has consistently published technical content to inspire and educate his audience. In this episode, you'll learn: ► How to decide on a niche when you're multi-passionate ► The p...

On this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage. She uses her journalism background to walk us through how to find the valuable parts of your story so you know what's worth sharing.

What does it mean to be authentic? This is a question I've been thinking deeply about lately. Being in the Personal Branding business I naturally hear the word "authentic" come up in every conversation. We all get the idea of authenticity but... like... how do we define it? How do we spot it? And why does it occur? How my mind works is I need to take abstract ideas apart, label their...

James Ferguson, author of the Confetti Culture Playbook, shares his journey of overcoming imposter syndrome and writing his book. He emphasizes the importance of taking action and facing fear in order to achieve success. James discusses the transition from in-person public speaking to creating digital content and the importance of authenticity in both mediums. He encourages others to start creatin...

In this kickoff episode I walk you through what the Brand Science podcast is all about. What is "brand science?" What inspired me to create this podcast? And what can we expect to get from it? I then dive into who I am and my content journey over the last 13 years. From college intern to meetings at the Associated Press' New York headquarters, to running my own content agency - I tak...