Perpetual Traffic

What are the newest Google features, and what do they actually mean for your business?   “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk throug...

Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.   Angela Ponsford is the VP of Customer Success at Tier 11 . Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and...

If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.   John Moran is the Chief Strategist for Solutions 8 , one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Go...

First party data is more important than ever before, and chatbots might just be the most effective way to capture it.   Travis Stephenson, CEO of Chatmatic , believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the soluti...

Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable. Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like...

When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.   This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know an...

There’s got to be a way to make more money this year without working longer hours, right?  Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit , the premier community for purpose-driven African American entrepreneurs, says yes , there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to...

If you want to survive in the traffic world as it currently exists, you have to innovate.    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment.  Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be mo...

The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.   In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken...

Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x month...

If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.   In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources t...

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11 .   In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business,...

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here .   Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago...

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.   Shaun Clark is the cofounder of HighLevel , what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam...

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?   In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11 . Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine....

Choosing the right marketing agency is critically important for businesses on a growth path.   It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty...

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the...

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims th...

William Palmer has run more than $10 million in Facebook ads for Tier 11 , and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses a...

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel...

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders . Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the pow...

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11 ’s Angela Ponsford for another edition of What’s Working Now ? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why...

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.   YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.    Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable a...

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking , and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And...

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.    The bad news? You have to spend for traffic. Period. T...