Perpetual Traffic

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims th...

William Palmer has run more than $10 million in Facebook ads for Tier 11 , and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses a...

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel...

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders . Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the pow...

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11 ’s Angela Ponsford for another edition of What’s Working Now ? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why...

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.   YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.    Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable a...

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking , and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And...

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.    The bad news? You have to spend for traffic. Period. T...

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’r...

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they...

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.    Not surprisingly, they want to grow and scale .   Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8 , to tal...

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of  Ecom Insider  and  Buildgrowscale.com , talk about a new way to think about increasing your revenue that  doesn’t  involve ge...

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, a...

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our Partners: How To Double Your Customers, Sales and P...

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Thanks so much for joining us this week. Want to subscr...

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our Partners: Get 50% off your first month with No Limi...

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys....

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting. Our Partners: Get 50% off your first month with No L...

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies. Our Partners:...

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations. Listen To Learn: How we’re using the challenges and frustrations found in the survey to figure o...

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook...

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist...

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 va...

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value. Listen To Learn: How to figure out your Customer Acquisition Cost The importance of narrowing down your Customer Lifetime Value (and how to calculate it) How to add refunds, cost of goods so...

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing...