Perpetual

In this 5-minute tear down, Adam responds to comments on his recent viral tweet asking if the creator economy is cratering. Join Adam as he gets into how platforms are connecting audiences and creators on a deeper level, and how Only Fans does business differently. Want to see what all the noise is about? Here’s the tweet that went viral: https://twitter.com/AdamRy_n/status/1571503567491698694 Wan...

In this 5-minute tear down, Adam reacts to what he learnt in his interview with CEO of Incredible Dream Studios CEO, Jane Hoffacker. You’ll hear Adam’s take on why media companies should take action when an industry goes in two different directions, how to use digital to build community, and why change is hard but necessary. If you want to hear how Jane is creating incredible board games and build...

Jane Hoffacker is on a mission to help players escape on fantasy adventures through tabletop games. Find out how she’s building a media company focused on bringing stories to life. Adam and Jane get into why Incredible Dream Studios is zigging when everyone else is zagging, why your community helps you find relevance, and why they’re in a state of constant experimentation. You’ll also hear Jane’s...

What can media companies learn from the success of Mr Beast’s burger launch? Plenty, as it turns out. Adam shares some spicy takes on why product quality is less important than brand love, why you should surround yourself with talent, and why creators might just be the asset your media company needs Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign u...

The days of single focus media businesses are declining. Adam Ryan explains why multiple core competencies are opening up huge opportunities for media companies. Adam dives straight in with a look back at how traditional media companies operated, focused almost exclusively on one part of their business - like advertising. But with barriers to areas like distribution getting lower, media companies...

So often media companies hold back from being truly creative with their marketing. But when they let loose they become culture shapers. Find out how. In this 5-minute episode Adam breaks down three ways your company can stop sitting on the sidelines and begin to shape the culture around it. Because when you own the narrative, the world’s your oyster.  Grab a pen, this is a highly actionable run th...

Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more. Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-i...

How do you get the right balance between pushing your products and keeping on the good side of your audience?  In this 5-minute teardown, Adam Ryan takes you through his thoughts on getting it right, with some practical examples thrown in along the way. If you’re running a media company, a creator or building audiences of any kind, this is the episode for you. Follow Adam on Twitter:https://twitte...

After raising $57 million over the last 5 years, D.C. based media company Axios has been acquired by Cox Communications for $525 million.  With execution being key, Adam discusses why some considered Axios to be doomed from the start, only to end up with one of the best outcomes we’ve seen just 5 years later. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy...

Welcome to Season 3 of Media Moves! This season's topic: Content to Commerce. We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting. And if you want to get into it further, follow Adam on Twi...

The media landscape is changing fast and content to commerce is the number one topic on the minds of media operators. Ever since Penn Gaming bought a stake a Barstool, media companies have sat up and decided they want some skin in the game. Media Moves understands the playbook inside out and every week listeners can expect to hear from high-quality guests for their ONE play to help businesses leve...

This is a spicy one. Why don’t subscription models work? Because they rely on subscription sleepers. Adam Ryan, digs into what that means for media companies. Adam pulls no punches in this 5-minute episode. Find out just how many subscribers become inactive the day after sign-up and why a subscription model should never be your sole play. You’ll also hear Adam’s thoughts on media companies setting...

Why would a huge European event business snap up a relatively unknown media company? In this 5-minute tear down, Adam Ryan has the answers. Join Adam as he shares his personal experience talking to Industry Dive CEO Sean Griffey, why Informa has done the math, and some of the challenges they’ll face going forward. You’ll hear Adam’s spicy takes on whether this vertical play will convert, why media...

Why is paid marketing getting a bad rap? When some of the biggest media businesses in the world leverage it, it’s time to challenge the trend. Adam takes 5 minutes to call out the problems of assuming paid content is lower quality, why your product’s market fit is key, and how Workweek is thinking about paid and organic content. Don’t forget to subscribe and join Adam for season 3 as he asks media...

How do you retain talent and keep your creatives in-house? It’s a question that’s plagued media operators for years, and Adam has the solution. In fact, he has 3. Join Adam, as he takes a 5-minute run through on ways to create the kind of work environment that encourages and nurtures your top talent. You’ll also hear Adam’s hot takes on the creator economy and relatable examples. One to take note...

What happens when a media company like Morning Brew starts selling merch? They make the kind of vertical play that launches their brand into the stratosphere. Adam introduces season 3 of Media Moves, talking about the growing trend among media companies of turning content into commerce. Running the kinds of playbooks companies like Under Armour and Nike have been using for some time. Find out why...

How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network. In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to their customers, they gained highly engaged, loyal followers...

Becoming a ghostwriter and capturing someone’s tone of voice is a tough gig. Done well it saves creators time and can take their Twitter engagement to the next level. Find out how. Charlie Light knew he’d got Twitter after his parody account gained huge traction over lockdown. Now he’s pouring all that knowledge into the Workweek mission as the latest member of the team. Adam and Charlie get into...

What happens when TikTok and culture collide? The most successful holiday box office opening in the history of the movies. In this quick dive, Adam talks about why media operators act out of fear, missing out on huge opportunities to influence culture, why you need to let your best people loose on TikTok, and why a bunch of 20-something men are dressing in suits and heading to a kid’s movie. You’l...

With a 50% chance of recession in the next two years, it’s time to get into the circle of success. Adam Ryan explains. Join Adam as he takes a 5-minute run at explaining how to succeed during a recession. While not all industries are recession-proof, you can give yourself the best chance of survival by creating a smaller circle of success. How? By knowing your short and long term bets. Plenty of i...

If there’s one question Adam gets asked all the time, it’s this: What does Workweek actually do? In this media podcast, he unpacks the Workweek mission around the creator economy. When you're writing a newsletter or creating a podcast your time is pressed. From ad sales to admin, being a Swiss Army Knife isn’t optimal, and that’s where Workweek steps in. In this 5-minute run through, Adam explains...

Looking for a debate around the water cooler? Adam gets into why Taylor Swift is the Springsteen of our generation and the secrets of creating longevity. In this five minute solo conversation, get inside Adam’s head as he shares his thoughts on why some brands last decades and others have much shorter life spans. The secret? Growing with your audience. Quick, fun and likely to offend Springsteen f...

When you’re a woman who loves sports, it’s easy to get overlooked and excluded by traditional media. But Jacie deHoop isn’t standing for that. Find out why 500,000 sports fans can’t be wrong. As a lifelong athlete and with a background in finance, Jacie is at the cutting edge of sports and business. Co-Founding The Gist, a sports media brand and newsletter was a natural evolution of her strengths....

How do you strategize for a musical genre? You embrace the culture that surrounds it. Dan Runcie is a founder at the intersection of music and business. Hip-hop is way more than just the music, it’s business, culture, and the artists themselves. Dan is one-step ahead of the moves with Trapital, assessing the deals, companies, and artists that shape the culture and delivering the latest trends to v...

Only when you’ve truly been a fan of a product (or kids’ cartoon) can you truly understand how brand affinity works. Just ask Jamie Seltzer, General Partner at LightShed Ventures. With a background at the intersection of media, finance, and tech Jamie, through LightShed, is investing in founders at the forefront of these industries. Adam digs deep into Jamie’s core beliefs around reaching a niche...