Perfume Room

Perfume content creator Emma (Perfumerism) has traded in her Toronto address for a Paris one to attend perfumery school! Today we chat about her new Parisian life, learning the lingo of perfume, how to actually memorize smells, and navigating the duality of being BOTH a highly successful content creator AND student of the industry simultaneously. FOLLOW EMMA: @perfumerism NOW-APR 8, buy Commodity...

Are you practicing correct mouilettiquette?? Find out today with Hoax Parfum Co-Founder and Perfumer Joey Rosin! Hoax is a bespoke fragrance design and consultancy boutique, and Joey is its resident nose. In his short time as an independent perfumer, Joey has made waves in the industry landing notable projects like Sable Yong's Die Hot with A Vengeance, Tsu Lange Yor’s Sala, and many fun fragr...

Kitten fur, Chantilly cream, and Île Flottante are just some of the magical fantasy accords you'll experience in Odette Parfum Co. fragrances. This week, Founder/Perfumer Odette Fontaine jetés into the Perfume Room to tell us all about it. A baker by day, Odette knows gourmands--which makes nailing them in her compositions even more important. She shares how she's learned this olfactive ar...

What did I get right in my 2024 predictions & what's coming in 2025??? What is the lifecycle of a trend? Plus: my ins-and-outs for the new year. GE T TIX ~ SMELLS LIKE LOVE DATER APPLICATION (!!!) FRAGS MENTIONED: SOTD: Chris Collins Danse Sauvage*, Arquiste Little Paws, Jorum Studio Pentimento, MFK Absolue Pour Le Soir, Thameen Bravi*, Maison D’Etto Verdades*, Regime des Fleurs Nitesurf N...

Perfumer Mabelle O'Rama is in the Perfume Room this week! Mabelle is a Lebanese-British perfumer based in London, and founder of the eponymous perfume line, Mabelle O’Rama. In a just a few years Mabelle has already made a name for herself, with accolades from both the UK Fragrance Foundation Awards and IAO Awards. Today, we chat about how she learned perfumery, the process of starting a brand,...

Perfume Room darling (oh, and Grammy-nominated artist) Dave 1, of electro-funk duo Chromeo, graces us with his presence yet again! In 2025's most tender game of show-and-tell to date, Dave brings me five scents he thinks I’ll enjoy, and I do the same for him. Then, WE SMELL THEM. This one's fun. Smells Like Love tix: https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025 ap...

Amouage Chief Creative Officer Renaud Salmon joins me in the Perfume Room this week. When he took the post in 2019, his mission was clear: make Amouage the best, most iconic fragrance brand in the world. (You know, easy.) We discuss how he’s endeavored to do just that; the rich fragrance culture in Oman; what daily life there looks like for him and his family; and the memories, people, and inspira...

Month 12 of 12 is finally upon us which means it's time to flex ye olde gift-giving muscle. Let Perfume Room help you do it with ease and aplomb! Enjoy my official 2024 gifting recs for candles, discovery sets, fragrance-adjacent gifts, non-fragrance gifts, and of course, the highly-anticipated LuckyScent x Perfume Room holiday 10-piece pack (a pack full of my fav LuckyScent discoveries (that you...

PERFUME ROOM CANON ALERT. This week, join me on a one-of-a-kind auditory journey with Icelandic Art Collective, Fischersund. This episode was recorded in Seattle at the opening of Fischersund’s brand new multi-sensory exhibit: Faux Flora (which is happening now through Jan. 26 at the National Nordic Museum). You’ll hear all about this special family, the magical olfactive experiences they create,...

*TBT* Bringing back this Perfume Room gem: Perfume Royality Hilde Soliani, La Regina dei Gourmand//the Queen of Gourmands, is in the Perfume Room today! At first glance, you might say dessert scents are her bread and butter, but Hilde would be quick to tell you that *bread and butter scents* are also her bread and butter. And for that matter, so are her fish, oyster, and cheese fragrances. Her tit...

This week, enjoy the second half of my conversation with Free-Spirit Perfumer Antoine Lie. What is the Antoine Lie Olfactive experience? What excites Antoine? What frustrates him? How does he feel about the corporate industry he left behind? And yes, yes, of course, we discuss Secretions Magnifiques. FRAGS MENTIONED: ELdO: Clean Suede, Rien; Paco Rabanne 1 Million, Armani: Code, Mania; ERIS, Les I...

Legendary perfumer Antoine Lie is in the Perfume Room this week! Having created blockbusters that range in style from Armani Code to Secretions Magnifiques, Antoine has done it all. Though he spent the first few decades of his career working in the corporate fragrance world, today, Antoine is independent (though he prefers the term 'free-spirited') and runs his own company, Antoine Lie Olfactive E...

New Yorker Staff Writer (and lifelong fraghead!) Rachel Syme is in the Perfume Room this week! Creator of the now-defunct, infamous Perfume Genie Twitter threads, and newsletter-turned-Substack, The Dry Down, Rachel's on the *perfume beat* on and off the clock. Today we chat all about her recent work trip to Paris, where she spent several days with Master Perfumer Francis Kurkdjian and then wrote...

Finally, a flavorist has entered the Perfume Room! Joan Harvey, Bell Flavors & Fragrances General Manager and R+D Senior Vice President, is this week's guest! Why do certain flavor profiles become gold standards and who are these alleged flavor canons (think: the Chanel No. 5s or Santal 33s of the flavor world)? How is flavor made? How do flavorists train? Did flavorists have anything to do wi...

This week, I am helping three special callers on three special perfume quests. ~It's the Perfume Room hotline.~ Want to hear more listener consults? Stick around for part 2, only on Substack, coming out this Friday! SUBSCRIBE: perfumeroom.substack.com FRAGS MENTIONED: Maison d’ETTO Noisette, Binaurale Supersolid, Gabar No, IV Rise (Nolita), Celine Rimbaud, Ex Nihilo Santal Calling, Parle Moi de Pa...

Jouissance Parfums is a new niche brand whose fragrances are inspired by erotic texts and the women who penned them. Al fresco sex, sacred submission, and naughty grandmas are just some of the themes explored within the first 3 releases. (And more are on the way!) Founder Cherry Cheng joins me in the Perfume Room this week to discuss her love of erotica, translating these stories into smells, lear...

Indie Perfumer & Founder Matteo Sanchez (creator of Matteo Parfums) is in the Perfume Room this week! Matteo shares the story of how an article he read in a dentist's waiting room changed the entire trajectory of his career (spoiler alert: to perfumery!). We talk about the smells of his multi-cultural childhood, learning perfumery via apprenticeship and independent studies, embracing imper...

Jackie Jackie Jackie Jackie, Jackie Jackie Jackie!! OG Beauty & Lifestyle Influencer and FORVR MOOD Co-Founder Jackie Aina is in the Perfume Room this week!!!  With over 10M followers on social media, and a fragrance brand that Sephora can’t keep in stock, Jackie Aina is forvr thriving. Today we chat all things FORVR MOOD (her fragrance and lifestyle brand); Jackie shares stories about persona...

US Men's Gymanstics MEDALLED OLYMPIAN Asher Hong is in the Perfume Room this week!! Surely by now you've seen the viral clip of Asher getting interviewed at the Olympics where he smells the interviewers neck and correctly identifies the fragrance he's wearing [Givenchy Gentleman]. Asher, in addition to being a medalled olympian, is a full-time student at Stanford, NCAA athlete, and you...

What do the Royal Family, Jude Law, Cindy Crawford, and Machine Gun Kelly all share in common? Their perfumer, Azzi Glasser. Azzi, Founder of The Perfumer's Story, is not just a perfumer to the stars; she also perfumes the characters they play on screen. For Jude Law, she created his vetiver-forward signature scent; for his role as King Henry VIII, she created one that smelled like pus. And bl...

Vanilla is not a gourmand, perfume is not a commodity, and fragrance is not a vertical construction. This and more with visual artist-turned-perfumer (and founder of beloved niche brand, Fzotic) Bruno Fazzolari. FRAGS MENTIONED: Phlur Heavy Cream, Hilde Soliani, Chabaud, DSH, Giardini di Toscano Bianco Latte, Liquides Imaginaires Blanche Bete, Pierre Guillaume Corps et Ames, Dior Fahrenheit (origi...

She wrote the song of the summer... and she perfumed it for ya, too! Songwriter (and fraghead!) Steph Jones is in the Perfume Room this week! We discuss the role niche fragrance plays in her songwriting ritual; manifesting smash hits via perfume; scenting sessions, songs, and artists; and why we need to let celebrities gatekeep!! FRAGS MENTIONED: Dusita Pelagos, Neandertal Them, Escentric Molecule...

It's the perfume podcast crossover you've been waiting for! Today, I am joined by Smell Ya Later Co-Hosts Sable Yong and Tynan Sinks! What has vanilla done for you lately, why skin scents are fake news, should you get a salmon facial, and Die Hot With a Vengeance —the book AND perfume(!) created by Sable, all in this week's episode! FRAGS MENTIONED: Atelier Des Ors: Chouer des Anges, B...

SCROLL FOR SPECIAL PERFUME ROOM DISCOUNT! Bayly Ledes, President of Fashion Fragrances & Cosmetics, which owns Robert Piguet Parfums, is in the the Perfume Room this week! Bayly and I discuss the making of Fracas and speculate as to why it was and has remained so seminal; she shares insider stories of Robert Piguet and of Germaine Cellier and her task and privilege of preserving their legacy;...

Clue Perfumery Perfumer & Co-Founder Laura Oberwetter is in the Perfume Room this week! In 2021, Laura DMed me asking if I knew of any good perfumery resources. Cut to 2024; she's launched her own brand, created 4 scents, and has already been nominated for an IAO Award. Today we discuss how she did it, where she seeks inspiration, and the importance of cross-modal translation and intention...