Performance SEO Unpacked

In this episode of Performance SEO Unpacked , host Ruchi Pardal speaks with James Kelly of TrueCar about navigating the complexities of marketplace SEO in the age of artificial intelligence. They explore how marketplace sites differ from traditional ecommerce, the mistakes many SEOs make when using AI, and strategies for future-proofing your marketplace presence online. Best Moments: (01:11) Intro...

Enterprise SEO is not just about rankings—it’s about scale, trust, and playing the long game. In this episode of Performance SEO Unpacked , host Ruchi Parda, SVP of Growth at ResultFirst , is joined by Sam Page, Head of SEO at InMotion Hosting, who shares real-world lessons from his time leading SEO at companies like Amazon Business and Slack. Sam breaks down what separates successful SEOs in ente...

SEO metrics are shifting; AI search is the reason. In this episode of Performance SEO Unpacked , host Ruchi Pardal is joined by Chris Reynolds of Indeed to unpack how authority building, brand mentions, and AI-driven visibility are reshaping the SEO landscape. From discussing why link building may no longer be the gold standard to measuring impressions and citations in generative search tools, Chr...

In this episode of Performance SEO Unpacked, guest host Joseph Lewin interviews Ruchi Pardal , SVP of Innovation at ResultFirst , diving into the nuances of enterprise SEO. Ruchi shares insights on the industry's accountability challenges and ResultFirst’s innovative pay-for-performance model that shifts the focus from effort to results. The conversation also touches on the changing landscape of S...

In this episode of  Performance SEO Unpacked , host Ruchi Pardal is joined by Amir Alsayegh , Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes and practical advice on effectively appro...

In this episode of Performance SEO Unpacked , host Ruchi Pardal welcomes Leighann Follis , SEO Director @ JLL , a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and communication. Best Moments: (01:28) The biggest...

In this episode of Performance SEO Unpacked , host Ruchi Pardal explores the phenomenon of zero-click searches and provides actionable strategies for businesses to thrive in this changing SEO environment. As the SVP of Innovation at Result First, Ruchi shares her insights on how zero-click searches are reshaping SEO and offers practical advice to help enterprise businesses succeed. Best Moments: (...

In this episode of Performance SEO Unpacked , host Ruchi Pardal tackles the challenge of proving SEO ROI to leadership teams. She shares actionable strategies for measuring and presenting SEO success, offering insights into how enterprise businesses can showcase the value of their SEO efforts. Best Moments: (00:39) Introduction to the challenge of proving SEO ROI (01:40) Why proving SEO ROI is com...

In this episode of Performance SEO Unpacked , host Ruchi Pardal interviews Sam Page , Director of SEO at Slack, about the evolving landscape of SEO and the growing importance of optimizing for AI-powered search engines beyond just Google. Sam shares valuable insights on maintaining a strong technical SEO foundation, leveraging schema markups, balancing optimization for Google vs. AI, and measuring...

In this episode of Performance SEO Unpacked , host Ruchi Pardal dives into Google's AI Overview (AIO) and its impact on search engine optimization. Ruchi explains what AIO is and why it's essential for enterprise businesses and provides actionable strategies to optimize content for this new AI-powered search feature. Best Moments: (00:39) Introduction to Google's AI Overview (AIO) (01:34) Explanat...

Get ready to simplify enterprise SEO with Performance SEO Unpacked , the podcast for businesses that want measurable growth and actionable strategies. Hosted by ResultFirst , this show tackles the unique challenges of scaling SEO at the enterprise level, from leveraging AI tools to proving ROI. Subscribe now and join us for the first episode as we unlock the full potential of enterprise SEO. Visit...