Performance Marketer

Wouldn’t it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome! And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I’m more than willing to share the system with you (fo...

A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought… “Wait a second! Probably more people don't know that. So, maybe we should talk about it!”   So today, we're going to talk about:  - selling a business - how to understand what a company is worth  - how to figure...

Hey Performance Marketers,  I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us.  There was a lot of maths, and we’ll continue the calculations today. Well, it’s better to say that we’ll be playing wit...

“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.” Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media. Today, I'm going to take you through the process of evaluating...

Hey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management.  I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money...

Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful. Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing a...

Hey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it’s always good to have a reason for celebration.  My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to yo...

Have you ever thought about how important mindset and personality are for success? I’m sure you’ve heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are?  I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each...

Hey, Performance Marketers!  Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you. And, the special episode deserves a special guest!  Today I’m chatting with David Stodolak, a hustler who figured out how to play in t...

Hey Performance Marketers, what’s up! It’s been a while since the last time. Meanwhile, I’ve been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming.  Currently, we’re trying to get everything aligned and in a position to have a big year. I can’t talk about all of the things that are gonna be coming out… yet. But there are some exciting thing...

Today, we're going to talk about the concept of frameworks.  Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once.  When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse e...

How to find leads? How to get traffic? If I had $1 every time I heard these questions… Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great. Because I do! But first, I’d like to change the perspective slight...

Are you ready for some positive energy?! I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland. Back then, we competed against each other. If we hadn’t, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could...

My guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world. There is a good reason I can say Bryan is a miracle. Back in 2003, he died. But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his. Bryan didn’t waste his second chance at life, and since then, he has been on a mission t...

Anyone in the mood to have a side gig where they can generate $900,000 a year? No, I’m not kidding! That’s the thing I do full time, all the time.  I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows... What I do is lead gen arbitrage. It’s a huge opportuni...

What if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers? That’s the lead gen arbitrage, and that’s what I do! You might think, What does that even mean?! And don’t worry about that. Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in th...

Thinking about jumping into lead gen business?  Whether you’re starting from scratch or just want to grow, I’m willing to share a ton of valuable information with you.  Remember, I’m not selling you anything.  I just want to help you because I feel fortunate with where I’m at in my life today. And I want to make an impact on your life - because it’s possible! Today, I go through a step-by-step pro...

This week, I welcome a special guest - digital marketing coach Krista Mashore! With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she felt burned out. In that period, she got the idea to turn to the coaching business.  She used to be a teach...

What’s up, everybody? Are you willing to do some math... for a change!?  I know the numbers I present may be confusing for some of you... or maybe all of you. To be honest, they were for me. It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort! Now I know how to make offers no one else is willing to and achiev...

Last week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton. It’s because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head. But one thing also helped me gain maximum value from the event.  I didn’t just show up!  I prepared myself and planned my acti...

You will fail more than you will succeed. I can guarantee you that. What’s more - you’ll fail nine out of ten times!  But, I have some good news for you! Even with 90% failures, you can still have a massive business. That’s the beauty and power of lead generation arbitrage. At first sight, this big topic may seem confusing. I don’t expect you to get everything on day one. I’ve been in this busines...

This is the podcast you should listen to 25 times! I’m not kidding! This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage. Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways to make money in affiliate marketing. But there are plenty of things you need to understand before starting...

Back in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing. I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values. So, I left Wall Street and got into marketing.  And I NEVER regret it!  The minute I started to learn about online marketing, I immediately loved it.  I love ever...

If you want to protect your interests, you must have an agreement with every person you do business with. Even if it's your best friend in the world - you have to make a contract.  Why?  Because if you later perceive something differently than your partner, you just go to the paper and see how you defined the issue. Today I’ll talk about what you should pay attention to when entering an agreement...

As I promised, I wrapped up the Affiliate Marketing 101 For Beginners.  This episode is the second part of it. We've already learned that traffic distribution is what affiliates do. So, in this episode, I’ll talk about affiliate traffic distribution channels and pinpoint 17 of them.  As a pretty successful affiliate, I can tell you this – if you have distribution, you will never have a problem mak...