Pay Less for Traffic

It’s a new year, which means new traffic goals! Let’s chat about how you can make time to work on your goals so you can make the most of your traffic-building efforts this year.  Episode Highlights: Have a Plan Have a Timer Have a Schedule Resources Mentioned: Free BYOT Lesson: https://stephanieroyer.podia.com/view/courses/bring-your-own-traffic/2072758-module-2-understanding-seo-keyword-research...

In the days where you can find an online course to learn pretty much anything, there can be a lot of temptation to open your wallet and buy a course that will solve your blogging woes. But is that the right move for your business right now? Let’s chat about it! Episode Highlights: Will this course help me reach my current goal? Do I have the time to take and implement a course? Is a knowledge gap...

On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating. Episode Highlights: Celebrating blog content Where to find Pinterest wins Look for Google wins, too Reso...

We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025. Episode Highlights: Where is my money already going? What do I need to move forward? Do I need it right now? Resources Mentioned: Episode 15 - Do I Need Help with Blogging? Episode 25 - What’s...

‘Tis the season for wishlists and goal setting. No matter the length of your traffic wishlist, there’s one thing that you should keep in mind for 2025. Let’s chat about it! Episode Highlights: What's on your traffic wishlist? The ticket to more traffic in 2025 Let's make that wish come true Resources Mentioned: Episode 18: What’s the Deal with “Fresh Pins”? Blog Post Idea Guide: https://stephanier...

As a teacher business owner, you know how important it is to use strong visuals in your branding . It only makes sense that you want to put your best foot forward with a professionally designed website. But is that the best use of your marketing dollars right NOW? Let’s chat about it. Episode Highlights: Why People Choose Professional Website Designs The Drawbacks of Hiring Out Questions to Ask Yo...

If you want your blog to rank on Google, establishing your authority is one of the most important things you can do. But don’t let imposter syndrome set up shop…I’m going to give you some tips to help you blog with authority. Episode Highlights: Focus on Depth vs. Breadth Don’t Hide Behind Anonymity Build a Brand, Not a Blog If you enjoyed this episode, please leave a review on Apple Podcasts so w...

The phrase “content pillar” seems to be a bit of a buzzword these days. What does it even mean? Is it something you need for your blog? Let’s chat about it. Episode Highlights: What are Content Pillars and Why Do They Matter? Setting Up Content Pillars on a Website Blogging with Content Pillars Resources Mentioned: For more support on this topic, check out Module 1.3 in my signature course, Bring...

As you set up your blog, you’ve probably discovered that there are decisions to make every step of the way. Some of these decisions, like the way you format your permalinks, can impact the performance of your website. Let’s chat about the best option for structuring the URLs on your blog. Episode Highlights: What is URL Structure? Which Option is Best? Do I Need to Change My URL Structure? Resourc...

When it comes to creating a blog for your business, the platform you choose is a pretty big decision. Let’s talk about why everyone seems to be using Wordpress and why you might want to do the same. Episode Highlights: What is Wordpress and Why Do I Need It? What’s So Special About Wordpress? Should I Switch to Wordpress? If you enjoyed this episode, please leave a review on Apple Podcasts so we c...

As a teacher business owner, you know how important it is to have quality images to use in your marketing. With so many options for how to get these images, it can be difficult to know where to spend and where to save. Let’s talk about how you can make the most of your time AND money. Episode Highlights: Stock Photos, Branding, and Mock-Ups…Oh, My! The Image Pyramid Give and Take If you enjoyed th...

If you’ve spent time in the Pinterest marketing space over the past couple of years, chances are you’ve heard about the value of creating “fresh pins.” But what does that even mean? Let’s chat about it. Resources Mentioned: Check out episodes 16 and 17 to dive deeper into what's working on Pinterest today. If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many...

There are so many quotes out there about not looking backward and to just keep moving forward. However, if you want to create a Pinterest strategy for your business, it’s important to take a quick look at the history of this platform. Let’s chat about it. Episode Highlights: The Early Days of Pinterest The Glory Days of Pinterest  The Stock Market Days of Pinterest If you enjoyed this episode...

When you start looking for Pinterest advice, you’ll quickly find that there is no shortage of opinions. However, many things that you might hear about marketing on Pinterest aren’t actually rooted in truth. Let’s sift through the myths so you can create a pinning strategy that’s based on facts. Episode Highlights: MYTH #1 - Pinterest is Social Media MYTH #2 - Newcomers are Doomed MYTH #3 - More is...

Have you ever been in the middle of writing a blog post and thought: “Life would be so much easier if I could hire someone else to do this.”? After all, a lot of TPT sellers hire people to help with blogging. Let’s chat about whether or not this is something you need to pay for. Episode Highlights: What People Get When They Outsource Blogging Pros and Cons of Hiring Blogging Help Hiring Help Might...

By the time you get a fresh blog post published, you might feel like you’ve just run a marathon. But you’re not over the finish line quite yet. There’s one more essential step to your blogging workflow that you can’t forget. Episode Highlights: The Importance of Marketing a New Blog Post Why Pinning is Essential How to Avoid Posting and Ghosting Resources Mentioned: Episode 13: Does It Matter When...

You’ve just finished writing an awesome blog post and you’re ready to hit the publish button. Or ARE you? What’s the next move here? Should you publish your post now or schedule it to go live at some optimal time? Let’s talk about it. Episode Highlights: Does It Matter to Website Visitors? Does It Matter to Google? Does It Matter to Pinterest? Resources Mentioned: Episode 2: Is Blogging Dead? http...

We’ve all heard the expression “Don’t sweat the small stuff” but when it comes to blogging, the expression should be “Don’t SKIP the small stuff.” Let’s chat about what these little things are, why they matter, and how they can add up to big results for your website. Episode Highlights: The Small Stuff You Shouldn’t Skip Improving User Experience Improving Search Rankings Resources Mentioned: Read...

AI is everywhere these days, along with the temptation to simplify your life by paying for premium AI tools. Do you really need to open your wallet and hire a robot? Let’s talk about it! Episode Highlights: Will It Help You Reach Your Goals? Is it ACTUALLY Saving You Time? Would a Practical Workflow Do the Same Thing? Resources Mentioned: https://stephanieroyer.podia.com/bring-your-own-traffic If...

Images are a vital part of a blog post, especially for teacher bloggers. However, for something so important, there isn’t really a right or wrong place to include the task of gathering images in your workflow. Let’s chat about it so you can figure out where it will work best for you. Episode Highlights: Gathering Images First Writing the Post First Which Option is Best? If you enjoyed this episode...

After all of the prep work and planning, it’s finally time to start writing your blog post. Don’t fall into the trap of making your blog post an extended product description! Let’s chat about how you can avoid this mistake and write blog posts that convert to sales. Episode Highlights: Don’t Squander the Opportunity Serve Before Selling Talk About Your Product You might also enjoy these related ep...

When your time for content creation is limited, it can feel like creating an outline is just an extra step you don’t really need. In reality, outlining is a step you can’t afford to skip! Episode Highlights: Improve Keyword Research Readability for Both Robots and Humans Save Time Resources Mentioned: You might also enjoy episode 7 - Beginning with the End in Mind https://stephanieroyer.podia.com/...

If your blog posts aren’t bringing you the end result you’re hoping for, you’ll definitely want to look at how you’re starting the blog writing process. You might have a common mistake lurking in your workflow that’s sabotaging your blogging efforts. Episode Highlights: Beginning with the End in Mind What is the End? (CTA Options) Start by Choosing a Product, Not a Keyword Resources Mentioned: htt...

Your time as a teacher business owner is precious AND limited. It’s important to decide if blogging and pinning are worth the space that they take up on your already-packed to-do list. Let’s talk about the return that you can expect from investing time and effort into creating blog posts and promoting them on Pinterest. Episode Highlights: ->  Increase Product Sales -> Save Time on Othe...

Pinning and blogging are both great tools for getting more organic traffic. But, much like peanut butter and jelly, they’re at their VERY best when they’re put together. Let’s talk about why you might want to add some PB&J to your marketing strategy. Episode Highlights: Pinterest and Blogging are the PB&J of Organic Marketing Blogging Makes Pinterest More Effective Pinterest Makes Blogging...