Paul Higgins Podcast

Episode Overview Have you ever considered growing your business through acquisition? In this episode, Rohit Thakral discusses how Target Integration has expanded from just services into products through acquisition. He openly shares how they did it and why they decided to do it.  Rohit also focuses on these topics: Why acquire  Finding the right company and team to make it happen  T...

Episode Overview In this episode, Alex Garcia focuses on managing services for Salesforce partners and how it works. He also shares how they do it at Ennube Solutions and what sets them apart. 3 Key things you will learn today: A hidden gem of a country  How managed services work  Three areas - admin/app/reporting  About Alex Garcia Alex is a co-founder of Ennube Solutions and a Cal...

Episode Overview Are you relying solely on referrals? Do you have other lead sources? In this solo episode, I will reveal three little-known lead sources for tech consultants to help you get those leads outside of referrals. I will also share some bonus tips and a playbook with all the necessary information. Key actions from today Download the Self-generated lead sources playbook   Action one...

Episode Overview In this episode, I talk to Lior Izik, founder of one of the highest-rated Zoho partners in the world. He shares his journey on CRM implementation, highlighting their success with Zoho, and gives great insights and learnings to help you grow your tech consulting business. About Lior Izik Lior Izik, a highly accomplished serial entrepreneur keen on business automation, is the founde...

Episode Overview In this episode, Jean-Eric discusses government funding for small businesses, specifically the CDAP program. He shares his knowledge and experiences helping clients through the Canadian government's funding process. The interview focused on: The Canadian loan program  Who are eligible  How you, as a tech consultant, can benefit no matter where you are  About Jean-Er...

Episode Overview Are you not getting the desired results despite putting in your 100% effort? In this solo episode, I will talk about the five critical factors contributing to this challenge you are facing and how to avoid them. Also, look out for the resource that I will share with you. Key actions from today Download the ICP resource  Take one action on one of the five   Make it p...

Episode Overview Are you trying to secure funding for your business? In this episode, Garry shares his experience with Salesforce Ventures funding and how a chance encounter turned into a great opportunity for Red Argyle. He also delves into Salesforce’s funding structure and long-term strategy. About  Garry Polmateer Garry is a Certified Salesforce Administrator. His favorite thing about the...

Episode Overview In this episode, Brett gives us a masterclass on using inbound marketing, focusing on providing valuable content and utilizing various platforms like YouTube, podcasts, etc., to attract more clients and grow your tech consulting business. He also shares his journey and experience in building a strong online presence which helped Zenatta Consulting become the #1 Zoho partner in the...

Episode Overview Imagine a potential client agreeing to have a call with you - you do your homework and prepare for the call, but you end up stumbling at the start. You and the potential client feel awkward, and it never recovers. After all, first impressions do count.  In this solo episode, I will share how a simple video sent before a sales call will help you gain confidence, build trust, r...

Episode Overview In this episode, Adam shares how he, his co-founders, and their whole team worked to achieve rapid growth. He highlights the significance of building strong relationships with A.E.s and customers, having the right people in your team and trusting them fully, and the success of personal networking in lead generation. Adam also focuses on: Why salesforce multi-cloud  Sources of...

Episode Overview Are you automating your sales process? In this episode, Carol focuses on the role of automation in sales. She emphasizes how you can expand your Salesforce practice with Pardot - a powerful marketing automation tool. She also highlights how it can be used for effective lead generation and nurturing and to deliver comprehensive solutions to clients. You will specifically learn: How...

Episode Overview Imagine this: You’re on a sales call going well, then your potential client asks to speak to someone you’ve worked with before. How do you handle this? In this solo episode, I talk about how you can close a sale without losing momentum, using case studies - and not boring ones like some. Listen as I share the format I use to create engaging, informative, and effective case studies...

Episode Overview Are you struggling to scale your business? Hiring people who are aligned with the core values of the company will definitely help you scale.  In this episode, John shares his expertise in helping businesses scale and improve their operations. He also gives insights into the proven and effective strategies and values that have contributed to their success in recruiting top tal...

Episode Overview Are you looking for other ways to grow your Salesforce partner business? Have you tried doing Live events? In this episode, Vincent focuses on running and growing a successful Salesforce partner business within the competitive ecosystem. He shares his experiences and insights on market approach, differentiation, marketing strategies, recruitment challenges, networking through live...

Episode Overview Imagine this; you're a cloud consultant trying to grow your business. You look around and see your peers seemingly thriving while you're struggling to find your footing. In this solo episode, I discuss the fundamental mistake many struggling cloud consultants make when trying to grow their businesses. While factors like leads, partnerships, hiring, and pricing can contribute to gr...

Episode Overview Is your hiring process a nightmare? Are finding it hard to find the perfect candidate? In this episode,  let’s delve into companies' common mistakes regarding their hiring process and how to avoid them. Josh also shares insights into their approach to attracting and screening top candidates for clients and explores the topic of biases in the hiring process. In this interview,...

Episode Overview What are you doing to be recession ready? In this episode, Ryan guides service-based businesses, specifically agencies, to navigate tough economic times. He delves into managing human capital, maintaining cash reserves, and implementing effective contingency plans. He also gives practical insights and tips for surviving a recession and achieving long-term success. About Ryan Watso...

Episode Overview Are you short-changing yourself? In this solo episode, I share the importance of not undervaluing oneself and provide practical advice and a case study to inspire cloud consultants to reassess their pricing and overall business strategies to avoid shortchanging themselves. Key actions from today Look at what a commercial rate would be for you Speak to your accountant Get a financi...

Episode Overview Do you believe data plays a crucial role in today's digital era? In this episode, Aron from Data Clymer delves into the fascinating world of data and how you can leverage it to gain a competitive edge, enhance operational efficiency, and drive innovation.  With his extensive experience in the industry, including his time at Salesforce, where he established a product intellige...

Episode Overview Do you struggle with marketing and sales? Are you heavily relying on referrals?  In this episode, David shares a fresh perspective on sales, and proven sales strategies, especially for cloud consultants with small teams and revenue ranging from 750k to 4 million. If this is you, this is an episode you wouldn’t want to miss! David also covers: How to research  5-sentence...

Episode Overview Do you ever feel like you're the bottleneck for delivering results in your business? Don’t worry. You are not alone. This is a common challenge faced by business owners. And in this solo episode, I will share the 1:3:1 rule - a simple and effective approach to problem-solving. It involves identifying one problem, developing three potential solutions, and giving one recommendation....

Episode Overview Cold email is dead - Listen as Alex debunks this myth and talks about the effectiveness of cold email outreach. He also shared his experiences of successful cold email campaigns and emphasized the importance of tailoring emails to specific individuals and targeting the right decision-makers. About Alex Berman Alex is the Founder of Omni and X27marketing. He has been in the digital...

Episode Overview If you have thought about launching an app on the Salesforce App exchange or are in the process, this podcast is for you.  Andi covers: Why use an outsourced dev team  for app development Different types of apps  - hybrid and native  How to get the best out of Indian developers  How Artificial Intelligence and Machine learning will develop and how to get a...

Episode Overview It is not your fault if you have so much going on in your business and nothing seems to be working. And it is not because you don't have the time to change it. It is because you are working on the wrong things. How do I know? Because I was you. In this solo episode, I share my experience of working on the wrong things in my cloud consulting business and the result of not heeding m...

Episode Overview Are you struggling to find high-quality leads for your SaaS platform?  If so, you won't want to miss this episode!  Our guest, Patrick, saw a gap in the Salesforce ecosystem where end clients found it difficult to match the 5,000 Independent Software Vendors (ISV) and 2,300 Consulting Service Partners to their problems needing solving. He created InVisory to fix it. In t...