Paul Higgins Podcast

Are you a tech consultant staring at an empty sales pipeline, worried about paying your contractors and keeping your business afloat? You’re not alone. Many tech consultants who once thrived on referrals face a tough reality as the market shifts. The good news? You don’t need to overhaul your entire business or become a content marketing expert overnight. What you need is a well-crafted, tech cons...

Why you should listen Learn the truth behind common misconceptions about cold email and how to overcome them. Discover actionable strategies to increase your cold email open rates and responses. Gain insights from an industry expert with years of experience in cold email marketing. Are you struggling with cold emails that just don't get responses? In this episode, I sit down with Damien Elsing fro...

Why you should listen Learn proven techniques to differentiate your business in a saturated market and attract the right clients. Discover how David's scientific approach to sales can help you refine your messaging and connect with clients on a deeper level. Gain insights into the challenges partners face today and how to overcome them with effective sales strategies. Are you struggling to stand o...

Feeling isolated, overwhelmed, and unsure of how to scale your tech consulting business? In this episode, I tackle these common challenges head-on by introducing the Tech Collective. I share how joining a community of peers can provide fast answers, proven shortcuts, and exclusive experiences to help you overcome obstacles and accelerate your growth. Tune in to discover how you can unlock your pot...

Why you should listen Learn how Slack can go beyond messaging and become a central collaboration hub for your business. Learn practical examples of how companies use Slack to streamline operations and improve efficiency. Get tips and strategies from a Slack veteran on leveraging the platform for maximum business impact. Do you still see Slack as just a messaging tool? In this episode, I sit down w...

Why you should listen Learn Jamie's approach to selecting and integrating new ERP systems for growing businesses. Hear about Jamie's personal journey and the challenges she overcame in expanding her SaaS partnerships. Get actionable tips on managing client experiences and financial strategies in a dynamic business environment. Feeling overwhelmed as a tech consultant with one SaaS partner and cons...

Are you a tech consultant feeling stuck and overloaded with no clear path to sustainable growth? In this solo episode, I share what I learned from 18 years of successfully scaling and exiting my business and now mentoring other tech consultants to do the same. I introduce a new free lead magnet, the Tech Consultant’s Roadmap, a practical guide to boosting cash flow and achieving real profits and f...

Why you should listen Learn how Tibi leverages no-code solutions to help businesses streamline their processes and integrate various SaaS platforms. Discover how MakeItFuture has helped companies overcome automation challenges and significantly improve their operations. Gain actionable tips on implementing automation in your business and understand the benefits of outsourcing automation services....

Why you should listen Learn how Geraldine manages her business while working only two days a week, focusing on efficiency and delegation. Gain insights from a Salesforce Hall of Famer on effective Salesforce implementation and client management. Discover the benefits of fractional leadership roles and how they can contribute to business success. Balancing a tech consulting business and a personal...

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or r...

Why you should listen Learn from Filip Popov's journey from an SDR to VP of Partnerships, with practical advice on managing sales prospecting. Discover effective methods to automate and streamline your top-of-funnel activities. Hear success stories and specific scenarios where outsourced SDRs made a significant impact. Feeling overwhelmed with the front end of your sales funnel? In this episode, I...

Why you should listen Discover strategies to rejuvenate your lead generation efforts and fill the top of your funnel. Gain insights into maintaining accurate data and effective prospecting methods. Understand the benefits of staff augmentation to streamline your business operations. Are your referral sources drying up, leaving you struggling to generate new leads? In this episode, I sit down with...

In this solo episode, I address many business owners' challenges, especially when struggling to manage finances and maintain cash flow. Drawing from my experiences, I share the importance of leveraging mentors and champions to navigate through tough economic cycles. I'll take you through my journey from my early days at Coca-Cola to running my businesses and how the guidance of various mentors hel...

Why you should listen Learn how Feras turned a layoff into an opportunity, growing multiple successful businesses. Gain practical advice on sales, marketing, and scaling your business from someone who's done it all. Discover the importance of strategic partnerships and certifications in building credibility and driving growth. Navigating the complexities of payroll and other business operations ca...

Why you should listen Learn when and how to hire your first salesperson to scale your tech consulting business. Discover strategies for building a high-quality, effective team. Gain insights into maintaining a strong company culture and leveraging your network for growth. You've grown your tech consulting business and are juggling too many responsibilities, one of which is sales. In this episode,...

Building rapport is essential for a successful sales call, but it's often inefficient, wasting valuable time. In this solo episode, I share strategies for building rapport using AI tools. Learn how to use AI to quickly gather insightful information about your potential clients, enabling you to make a stronger personal connection right from the start. Discover how this approach can lead to mor...

Why you should listen Learn how to spot inefficiencies in your current sales funnel and address them effectively. Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization. Discover practical tips for using technology to improve your sales team's performance and close more deals. Many tech consultants struggle with marketing and lead generation due...

Why you should listen Learn why mapping out business processes is crucial before implementing technology solutions and how this can lead to more successful projects. Discover the importance of speaking the same language as your clients and building long-term, trust-based relationships. Get insights into integrating platforms like Rootstock with Salesforce to provide comprehensive solutions tailore...

You're smart, ambitious, and passionate, but is that enough to generate profit and achieve your desired freedom? In this solo episode, I outline tech consultants' true challenges and introduce the 7 profit drivers. Discover how to differentiate yourself, generate consistent leads, and create a profitable, scalable business.  Resources and Links Get the 7 Profit Drivers PDF   Watch the 7...

Why you should listen Discover how to consolidate disjointed tech stacks to ensure clean, accurate data across sales and marketing. Learn about the role of automation in enhancing personalization and operational efficiency. Get practical examples of bridging gaps between platforms like Salesforce and HubSpot to enhance your RevOps strategy. Struggling with disjointed systems and data misalignment...

Why you should listen Learn how to develop a robust methodology that ensures successful project delivery. Discover how Supermums is transforming the tech industry by empowering women. Gain practical tips and strategies for enhancing your Salesforce consulting practice. Are you losing clients to competitors with better methodologies? You're not alone. In this episode, Heather Black from Supermums s...

Are you a tech consultant juggling multiple hats and never finding enough time to focus on what truly matters? You're not alone. In this solo episode, I share five game-changing productivity hacks designed to help you cut through the noise and focus on what drives your success. With my experience as a facilitator for Franklin Covey, my lifelong dedication to productivity, and my daily mentoring of...

Why you should listen Learn how to scale your team efficiently and manage growth challenges in a competitive market. Discover how to maintain a positive and productive work culture, even as your team expands. Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success. Are you struggling to grow your team while maintaining a...

Why you should listen Learn Proven Strategies for Growth. Philippe's methodologies are backed by decades of experience and have been applied successfully across various companies, including his significant role at Apple. Understand the four axes of alignment – pain vs. claim, perception vs. message, purchase vs. sale, and delight vs. offering – and how they can help you achieve faster growth. Phil...

In this solo episode, I share a three-part formula for crafting successful sales emails that get replies and boost your revenue. I will break down the three key components of an effective email: Response, Rapport, and Ask. By implementing these strategies, you can ensure your emails stand out in a crowded inbox and get the attention they deserve. Resources and Links Ep 324 - LinkedIn Profile Hacks...