Path to Business

As wedding photographers, we're constantly bombarded with advice on how to attract new clients. "Improve your SEO!" "Boost your social media presence!" "Offer discounts to first-time clients!" These are all valid strategies, but there’s an often overlooked goldmine sitting right under our noses: our existing clients. One of the simplest ways to increase revenue is...

When you think about wedding photography, you might picture those perfectly candid moments, where the photographer blends seamlessly into the background, capturing the day as it unfolds naturally. This style, often described as “fly on the wall,” is certainly appealing for its authenticity and the sense of storytelling it can provide. But the reality is, creating those stunning, emotionally resona...

As we sit down to reflect on our recent wedding at Le Belvédère, we're reminded of the joys and challenges of capturing such beautiful moments. Jordan and Mark chose our full package, which includes two photographers, two videographers, an engagement session, multiple edits, and drone coverage. We jokingly call it the "luxury Mercedes Benz version" of wedding photography. Their engag...

Today, we're diving into the world of branding photography and why it's a must-have for any business, especially for those in the wedding industry. Whether you're a wedding photographer, planner, or vendor, having professional branding photos is essential. Let's explore why. The Basics of Branding Photography Practice What You Preach: If you have a website, particularly an About Us...

The "Sepia Gate" Dilemma - What Would We Do? We're diving into a contentious topic within the photography community: navigating client expectations. This discussion stems from a recent online controversy that has sparked significant debate and mixed reactions. Recently, a photographer-client dispute erupted online, gaining traction on platforms like TikTok. The bride shared multiple...

One of the greatest joys of wedding photography is the immense satisfaction we get from capturing moments that will be cherished forever. The first time we delivered a wedding gallery and received heartfelt appreciation from the couple, it was a turning point. Knowing that our work is treasured and will be looked back on fondly for years warms our hearts. This recognition and gratitude are what pr...

We're diving into a topic that's all too familiar for wedding professionals: staying focused during wedding season. Let's be real, it's tough for everyone. I don't think there's a single wedding pro out there who feels like they've got it all together, especially during the peak of the season. During the off-season, many of us dive into various projects, whether it'...

We're thrilled to share some exciting news about our recent activities! We’ve started focusing on mentorship programs and in-person teaching for the past year. Many local photographers often seek opportunities to become second shooters at weddings or to build their wedding portfolios, and we thought, "Why not help them?" This would also allow us to identify gaps in what photographers...

Special Guest: Majd from Back to Basics Entertainment Insta: @btbmtl Website: https://btbmtl.com We were thrilled to recently welcome Majd from Back to Basics Entertainment to our podcast studio, engaging in a captivating and enlightening dialogue about the music and events industry. Traveling all the way from Montreal, Majd shared with us his rich experience spanning over 12 years. His journey, w...

Hey everyone! Today’s episode is going to be a bit different. We're starting a new mini-series where we recap weddings in 2024. We'll dive into what went well, what didn’t, and share our thoughts and feelings. It’s a fun way to reminisce and celebrate the incredible couples we work with. Let's kick it off with Kaitlyn and Erin’s wedding! The Journey to the Big Day Kailyn and Aaron appr...

In this video, we dive deep into the journey many photographers face: deciding when to transition from being a jack of all trades to specializing in one specific category. For us, that journey led us to become wedding photography and videography experts. 🌟 We'll share our personal story, from starting out with a wide range of photography services—pets, families, newborns, corporate events, an...

Bride &/ Groom Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire Photographer Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire-photographer As a wedding photographer, setting clear expectations with clients is crucial, especially since you're coordinating various events throughout the day. To ensure a smooth exper...

Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half (48%) of visitors will determine the credibility of a business based on their website. But creating a site that works well can be tricky. Here are some tips to help you build a great website and avoid common mistakes. 1. Keep It Simple A...

We tell you the top things you should know about how to start a wedding photography business in 2024. If we were to start our wedding photography business today, it would look quite different from when we first began. Over the past nine years, we've learned invaluable lessons that we wish we had known from the start. Gaining experience and building a portfolio is crucial in the early stages. A...

The wedding season is approaching, and for those in the industry, it's not just about capturing beautiful moments but also about being mentally and physically prepared for the journey ahead. As the pace shifts from the end of one season to the anticipation of the next, priorities evolve, focusing on self-care, business improvement, and gearing up for the upcoming events. At the close of a seas...

When it comes to finding your ideal client, it's not just about booking weddings—it's about finding the perfect match. We've spent years refining our understanding of what makes the ideal client for our wedding photography business, and it's been an enlightening journey. Reflecting on our experiences, we realized that the couples who truly stood out to us were those where every asp...

Starting a business can be thrilling, but what happens when your closest circle doesn't fully support your entrepreneurial journey? In our candid chat, we delved into the complexities of starting a business amidst skeptical friends and family. 🤔 Skepticism & Support : It's common for loved ones to express doubt when you embark on entrepreneurship. They might worry about the viability...

Today, we're diving deep into a crucial aspect of being a wedding professional: having a backup plan. We all know that weddings are intricate events with numerous moving parts. Yet, unlike many other professions, we don't get sick days. When you're a wedding professional, there's no calling in sick; you have to show up no matter what. The topic of backup plans often arises, especia...

In the realm of wedding services, there's a heated debate which revolves around which aspect should take precedence: photography or videography. While both are essential for capturing the special moments of a wedding day, there's a trend that videographers should be valued more than their photographic counterparts. This controversial subject sparks strong feelings and it's worth explor...

Today, let's delve into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain, understanding the intricacies of what goes into capturing their special moments. Weddings are an intr...

Special Guest: Catalina Bloch Photobooth www.mdrnphotoboothcompany.com www.instagram.com/mdrnphotoboothco Studio Rentals www.mdrnstudio.space Photography www.instagram.com/mdrnactivations Audio Guest Book www.gushline.com Photo Booth Mastery Course www.instagram.com/photoboothmastery photoboothmastery@catalinabloch.com LEARN THE INS AND OUTS OF RUNNING A PHOTO BOOTH BUSINESS Catalina has built dig...

Rain on your wedding day is not exactly what most couples envision when they plan their special day. But as much as we hope for clear skies and sunshine, sometimes Mother Nature has other plans. So, what do you do when rain threatens to dampen your wedding festivities? Here are some insights and tips to help you navigate through the challenges and still have a memorable day: Embrace the Unexpected...

Use our Referral Code to get 75% off first 6 months! QuickBooks Online Link: https://refer.quickbooks.ca/s/3nubu Tax season—it's a phrase that can bring on a lot of emotions for business owners, from stress and anxiety to a sense of overwhelm. However, with the right strategies and mindset, tackling taxes can be easier. Today, we're sharing some tips and insights extracted from our own exp...

From Luc's obsession with free food and Bethany's need to be over prepared, we share with you some of our favourite things that can exist on a wedding day. If you're a bride or groom, you might want to take notes because we are sure we aren't the only ones that feel this way. One of Bethany's unforgettable moments was dancing with her dad to a special song on our wedding day. I...

In light of recent events, our community has been faced with a significant tragedy that has rippled through our social circles and beyond. As we grapple with the aftermath, it's become apparent just how interconnected our lives and businesses truly are. In the wake of this tragedy, we've witnessed a surge of support and resilience from our community members. From Facebook groups to local g...