passion inspires

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messagi...

Before writing a headline or designing anything, we must do the research first. David Ogilvy, a British advertising executive known for his emphasis on creative copy and considered the "Father of Advertising," wrote about the importance of research before any creative is done. In this episode, we discuss the "four knows" of research - the four things you should find out about through the act of re...

What is the greatest need at your nonprofit? Donor acquisition? Unified message across all departments? New name and brand for the organization? Connecting with a younger generation through social media? Trying to keep the lights on? Saying no to so many things? Focus. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is ou...

You may not be aware of the history of our marketing agency, let alone, where the name Scott Allen even came from in Scott Allen Creative. When people first come across the name, people’s initial reaction is typically, “Who is this Scott Allen!?” or “How did you come up with the name?” Well, if you have ever found yourself wondering how this name came about, we want to provide you with those answe...

What do you do if you find yourself in "survival mode" as a nonprofit organization? How do you pitch to donors when you are just trying to keep the lights on? This is an incredible challenge that nonprofits face. This question came about when discussing the second step of creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand...

The final step in creating a marketing plan for your nonprofit organization. Make sure to check out the other steps. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com .

The Marketing Plan Second Step's discussion got interrupted, so this is the continuation on the topic of prioritizing the needs of your organization. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com .

You only have so much energy, time, and budget. So how do you prioritize your marketing initiatives for this year? When your resources are limited, it’s critical to create a tiered list based on what will give you the greatest ROI. In this episode, we discuss the second step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in...

A marketing plan outlines an organization's overall marketing strategy and specific initiatives for a designated period, usually one year. In this episode, we discuss the necessary first step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or...

Passion. For nonprofit development and marketing professionals the center of our conversation is often “how can we get and retain more donors?” It’s our job to find answers to those questions. If we seek to be genuine in this quest we discover that passion is a powerful driving force. Passion attracts. Passion inspires. Shared passion unites us. And passion moves us to invest our lives and resourc...

Being in marketing or development for a nonprofit can be incredibly challenging at times. Pressures can come to you from many directions. These are short clips to share golden nuggets of insights that have been discovered over 40 years of working with nonprofits. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our insp...