Partnerships Unraveled

Send us Fan Mail In this episode, we sit down with Michael Crean, SVP Managed Security Services at SonicWall and former CEO of Solutions Granted , to unpack the strategic evolution of SonicWall into a global MSSP powerhouse. With decades of firsthand experience in leadership, cybersecurity, and channel execution, Michael shares the personal and professional lessons that have underpinned his succes...

Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX , to explore how one of the industry’s largest distributors is navigating global complexity, AI disruption, and the evolving demands of partner enablement. Sergio shares his journey from founding a tech business as a teenager in Venezuela to shaping multi-...

Send us Fan Mail In this week’s Partnerships Unraveled episode, we sit down with Meaghan Moore, Vice President, Global Partner Marketing at ServiceNow, to explore what it takes to triple revenue from $10B to $30B in just two years. For Meaghan, the formula combines building a scalable partner ecosystem, maintaining laser focus, and embracing AI-driven innovation. She shares how she’s navigating hy...

Send us Fan Mail Distribution isn’t what it used to be and that’s a good thing. In this episode, we sit down with Jessica McDowell, VP, North America Marketing and Digital Customer Success at TD SYNNEX , to explore how distribution is transforming into a strategic engine for partner growth. We cover everything from her unique journey across sales, vendor management, and marketing to the technologi...

Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with one of the channel’s most seasoned transformation leaders Alan Butler, VP Global Channels & Alliances at OpenText , to explore what “good” really looks like in channel strategy. With a career that’s spanned Sun Microsystems, Dell, Adobe, and now OpenText, our guest shares a rare perspective on what it takes to build,...

Send us Fan Mail In this episode of Partnerships Unraveled, Ana Carolina “Carol” Cardoso, Global Head of Channel Partner Programs at Schneider Electric , reveals how she led a bold reinvention of Schneider’s global partner strategy. We explore how Schneider split its channel program to reflect two distinct ecosystems, IT and OT, enabling tailored support, deeper specialization, and real partner co...

Send us Fan Mail In this episode, we sit down with Mary Beth Walker, VP & Global Head of Partner Experience and Enablement at HP, to explore how one of the world’s largest tech companies is turning curiosity into capability across its channel. Mary Beth shares how HP is approaching AI not just as a tool, but as a cultural shift, rewiring how partner teams think, work, and deliver value. We unp...

Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Daniel Danielli, VP of Global Distribution at CrowdStrike, to explore how distribution can be transformed from a fulfillment engine into a true driver of growth. Daniel shares his journey from growing up in a family of technology entrepreneurs to leading multi-hundred-million-dollar distribution relationships across the g...

Send us Fan Mail This week on Partnerships Unraveled, we’re joined by Anar Desai, VP of Ecosystems at Palo Alto Networks, a company that’s grown from 5,600 to over 19,000 employees during his tenure. Anar shares a front-row perspective on leading channel strategy through explosive growth, shifting from single-product sales to platform-led transformation , and embedding AI into both partnerships an...

Send us Fan Mail In this episode of Partnerships Unraveled , we dive deep into what it takes to build a channel engine that scales intelligently . Bryce Grow , VP of Americas Channel at SentinelOne , joins us to share a fresh perspective shaped by her shift from direct sales to channel leadership. Bryce unpacks the mindset shift required to succeed in indirect sales and reveals how her team cut th...

Send us Fan Mail This week on Partnerships Unraveled, we’re joined by Phillip Privett, a 35-year distribution veteran leading the modern infrastructure strategy at TD SYNNEX. At a time when AI is reshaping every corner of the tech ecosystem, Phillip offers a sharp, insider perspective on why distribution remains not only relevant but indispensable. In this episode, we dive into: - How TD SYNNEX is...

Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Melissa Smith, Head of Technology Partnerships and Strategic Initiatives at SentinelOne, to explore the evolving world of partnerships, particularly in the fast-paced cybersecurity landscape. With nearly two decades of experience, Melissa shares her unique journey and insights into the value of building and scaling partne...

Send us Fan Mail This week on Partnerships Unraveled, Alex is joined by Harish Natarahjan, a leader in AI strategy at Accenture, to explore the complexities of scaling AI solutions in today’s fast-paced business world. They discuss the importance of practical execution, real-world applications, and how AI is transforming industries beyond the hype. Harish shares his experiences on building solutio...

Send us Fan Mail In this episode of Partnerships Unraveled, we sit down with Jason Beal and Andrew Warren of Exclusive Networks to explore the evolution of distribution from a transactional role to a strategic, service-driven engine for growth. With decades of experience across distribution and vendor leadership, Jason and Andrew unpack what it means to be a true channel services aggregator and wh...

Send us Fan Mail In this episode, we sit down with an industry veteran, Claudette Atkinson, whose journey spans vendors, partners, and distribution, offering a 360-degree view of the channel that’s rich with insight. Together, we unpack why distribution keeps getting written off, only to come back stronger, and how reinvention, creativity, and data are at the heart of its resilience. We touched on...

Send us Fan Mail In this powerful and perspective-shifting episode of Partnerships Unraveled , we sit down with Stephanie Kee, co-founder of Women in Alliances, to explore the very real challenges, and untapped potential facing women in the partnerships and tech ecosystems. Stephanie unpacks the catalyst behind Women in Alliances, now a global community of over 1,300 members, and the mission to fo...

Send us Fan Mail Brewed for Trust: How CrowdStrike and Pax8 Build Channel Credibility In this unique live episode, part channel deep dive, part beer tasting, J ustin Bradley of CrowdStrike joins us to share battle-tested lessons on what it takes to succeed with MSPs, build trust across ecosystems, and scale a program with integrity.  In this episode, we discussed: - Why trust is the currency of th...

Send us Fan Mail Live from Pax8 Beyond in Denver - The Future of MSPs and AI In this special live edition of Partnerships Unraveled, we’re joined by Emmy from Microsoft’s Copilot Studio Go-to-Market team and Britt from Pax8 to explore how AI is revolutionizing the channel. From agentic workflows to verticalized GTM strategies, this conversation is packed with actionable insight for MSPs and channe...

Send us Fan Mail What happens when a globally recognized brand decides to reinvent itself and invites its partners along for the ride? In this episode of Partnerships Unraveled, we sit down with Brandon Knight, Zoom’s Chief CX Evangelist, to explore how the company moved from meeting software leaders to serious players in the contact center space. We unpack the strategy behind shifting partners fr...

Send us Fan Mail Inside the Pax8-Bitdefender Partnership and What It Takes to Scale with MSPs In this special live episode from the Pax8 Beyond event, we’re joined by Todd Haas and Williams Pineda from Bitdefender to unpack what it really takes to build standout partnerships, drive scalable MSP enablement, and launch innovative go-to-market strategies. From managing one of Pax8’s most successful v...

Send us Fan Mail As the AI revolution reshapes the technology landscape, MSPs stand at a crossroads. In this episode, we explore why the next wave of high-growth partners won’t just adopt AI, they’ll be born from it. We’re joined by a seasoned channel leader Dux Raymond Sy, Chief Brand Officer at AvePoint, who has helped countless MSPs build new revenue streams through data security, AI services,...

Send us Fan Mail Live from Pax8 Beyond with Craig Donovan on Partner Experience, AI Enablement, and the Future of MSP Growth In this energizing live session from Pax8 Beyond, we sit down with Craig Donovan, Chief Experience Officer at Pax8, to explore what it really takes to deliver next-level partner success in today’s rapidly evolving channel landscape. Craig shares how Pax8 is supporting partne...

Send us Fan Mail Live from Pax8 Beyond with Eric Mink on AI Powered Transformation and the Rise of the MIP In this electrifying live episode from Pax8 Beyond, we sit down with Eric Mink - one of the first to hold a dedicated AI role at Pax8 to explore how artificial intelligence is reshaping the MSP landscape and why the shift to becoming a Managed Intelligence Provider (MIP) is already underway....

Send us Fan Mail In this episode of Partnerships Unraveled, we dive deep with Jeff Skeldon, Head of Go-To-Market at ArmorCode, to explore the full spectrum of building and managing a channel-centric revenue engine. Jeff shares his decades of wisdom on navigating timing, trust, and transparency in partner ecosystems, and why true commitment, not convenience, defines successful channel strategy. Her...

Send us Fan Mail Live from Pax8 Beyond with Hayley McSpirit on the Future of Channel, AI, and the SMB Opportunity In this high-energy live episode from Pax8 Beyond , we sit down with Hayley McSpirit, Global Head of Vendor Strategy and Operations at Pax8 , to unpack the dual engine that’s powering the next era of channel growth: radical automation and deep community. Hayley shares how Pax8 is balan...